Disclosure certainty 4/5 debate potential 1/5

60% of Paddle's Software Transactions in Germany Use PayPal

Tripp Brockway · Learnings from 35.7K SaaS companies to help make you recession proof · May 23, 2023 · at 8:56

Tripp Brockway of Paddle explains regional payment method preferences for SaaS buyers.

0:00 / 0:07exact quote · 7.9s
720p mp4 · rendered on demand · StarZero watermark
“In Germany, most people like to use PayPal to buy software. Kind of blew my mind when I learned that, but 60% of our transactions from Germany are done via PayPal.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Tripp Brockway

Insight
Western European and Nordic Buyers Pay 20% Higher SaaS Prices
“Companies in the Nordics and Western Europe are willing to pay 20% higher prices for the exact same product relative to the U.S. So, go increase your price by 20% in Western Europe and watch your conversion rates stay the same.”
Tripp Brockway May 23, 2023 ▶ 9:22 Learnings from 35.7K SaaS companies to help make you recession proof
Assertion Not checkable as stated
Top SaaS Companies Generate 20%+ Revenue from Existing Customers
“What we see when we look at this across the 40,000 companies in our portfolio is that the highest performing ones, 20% of their revenue or more is from their existing customer base. Unfortunately, most the vast majority have zero or negative.”
Tripp Brockway May 23, 2023 ▶ 6:27 Learnings from 35.7K SaaS companies to help make you recession proof
Assertion Not checkable as stated
Multi-Product SaaS Companies Grow 30% to 50% Faster
“Companies that do this grow at 30, 50% faster rates than those that have a single product.”
Tripp Brockway May 23, 2023 ▶ 7:07 Learnings from 35.7K SaaS companies to help make you recession proof
Assertion Not checkable as stated
Product Add-Ons Increase SaaS Customer Lifetime Value by 18% to 54%
“But companies that do this well have 18 to 54% higher lifetime value when they have at least one add-on.”
Tripp Brockway May 23, 2023 ▶ 7:25 Learnings from 35.7K SaaS companies to help make you recession proof
Insight
Paddle Recommends SaaS Companies Change Prices Once a Quarter
“We recommend you change your prices once a quarter.”
Tripp Brockway May 23, 2023 ▶ 11:02 Learnings from 35.7K SaaS companies to help make you recession proof
Assertion Not checkable as stated
Average SaaS Category Has 15x More Competitors Than Five Years Ago
“Over the last five years. Average competitors in a given industry in SaaS is up 1515, 16 X.”
Tripp Brockway May 23, 2023 ▶ 2:29 Learnings from 35.7K SaaS companies to help make you recession proof
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 2,600 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.