HubSpot and Drift adopted MSPOT goal frameworks at $50M and $40M
Mark Kilens · 9 Lessons from Building Marketing Teams at HubSpot, Drift, and Airmeet · Oct 3, 2023 · at 13:51
This episode carries Mark Kilens's own address, with nobody on the show putting questions to them. It still counts as said, and it is kept out of every score on their page.
Mark Kilens explains the timing of when HubSpot, Drift, and Airmeet instituted company-wide goal alignment frameworks during their growth.
0:00 / 0:09exact quote · 9.3s
720p mp4 · rendered on demand · StarZero watermark
“We did this, you know, probably when we were like, fifty million at HubSpot. We did this kind of when we were at forty million at Drift. We're doing this now at AirMeet even sooner, right?”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Mark Kilens
Kilens: CEOs own GTM strategy while marketing leaders execute it
“Ultimately, the CEO decides go to market strategy. That's my opinion. I think the CEO owns that. You're acting as the CEO's right-hand person to make it come to life.”
Kilens: Companies wait too long to adopt V2MOM goal frameworks
“This is how you create high performance. I see too many companies do this too late.”
Kilens gives culture carriers quarterly budgets to drive bottom-up team events
“And what we've done at AirMeets, at HubSpot, at Drift, is we've gotten people together on the team who want to be the, kind of, the life of the party of the team. So these people are empowered. I give them budget. I give them X amount of money per quarter. The…”