Kilens: Companies wait too long to adopt V2MOM goal frameworks
Mark Kilens · 9 Lessons from Building Marketing Teams at HubSpot, Drift, and Airmeet · Oct 3, 2023 · at 13:46
This episode carries Mark Kilens's own address, with nobody on the show putting questions to them. It still counts as said, and it is kept out of every score on their page.
Mark Kilens (former marketing leader at HubSpot, Drift, and Airmeet) discusses operational discipline and using Salesforce's V2MOM and HubSpot's MSPOT goal frameworks.
0:00 / 0:04exact quote · 4.0s
720p mp4 · rendered on demand · StarZero watermark
“This is how you create high performance. I see too many companies do this too late.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
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