Neil Patel
Co-Founder, NP Digital · 2 appearances on the record.
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founderinvestorauthorhostoperator@neilpatel ↗LinkedIn ↗neilpatel.com ↗
Neil Patel is a digital marketer and entrepreneur who co-founded companies including Crazy Egg, KISSmetrics, and the agency NP Digital. He also expanded the SEO tool Ubersuggest and co-authored the book Hustle.
28statements → 11claims → 1claims resolved → 3.89/5average certainty → 1.82/5average debate potential → 55said about them ↓
0 supported 0 partly supported 1 contradicted 10 not checkable as stated how the 11 claims stand · each chip opens the sources
1 prediction · 10 assertions · 7 insights · 10 disclosures · every statement was checked. The prediction and assertions are the 11 claims: statements the public record can support or contradict. 1 is resolved, and 10 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.
The record, in short
What the tape says about how Neil argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.
How they sound: not measured why? →
We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Neil Patel on measured tape to publish a rate. This says nothing about how they speak.
Everything Neil Patel said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →
Patel: Agency service churn is typically much lower than software churn
“Churn in our space is typically much lower than software churn.”
Patel: Canva reached $1M MRR roughly 30 days after launching
“They're one of the fastest companies to ever hit a million dollars in MR. I think they did it in 30 days or something like that of launching.”
Patel: NP Digital Acquired AnswerThePublic for $8.6M at $1M–$1.2M EBITDA
“Answer the public. We recently bought this company for 8.6 million, funny enough, from FE International that had a booth. And they were only doing one, 1.2 million in EBITDA, so we overpaid for it.”
Marketing in a niche takes the same effort as a large TAM
“Marketing is almost the same effort marketing in a niche as it is in a big TAM, so swing for the fences and go after a big vertical.”
Patel: Free tools win enterprise users by bypassing budget approvals
“If you're an employee at a big company, are you able to swipe a credit card? No, you gotta get budget approval, even for nine, nine dollars a month. So you end up picking up a lot of users, even if your product's not as good, because it's free.”
Patel: SaaS is a race to the bottom with price cuts
“SAS is a race to the bottom. Everyone keeps charging less and less for the same features and is copying other people. And that's what's gonna keep happening.”
Patel: Software division generates easily eight figures annual EBITDA
“Our software division can Generate easily eight figures a year in EBITDA, plus we're generating all the leads on the other, not revenue, eight figures in EBITDA, right?”
Neil Patel: Give Away High-Demand, Low-Cost Features Competitors Charge For
“What is the feature that all your competition charges for, that people need the most, that you can give away for free, that doesn't cost you a lot of money? That's what you want to give away free.”
Patel: Freemium Products Provide Better ROI Than Paid Marketing
“Instead of spending so much money on marketing to acquire a customer, why not have the product help you acquire more customers by just making a free version? It's the same thing. You spend money on marketing, you spend money on a free product. Better ROI and c…”
Patel: Automated one-click onboarding fails to create lasting SaaS engagement
“We've learned is we even tested things like sending out an email and having them just click a button and automatically starting tests for them doesn't work well because they're not running it on their own. We have to get the user to understand the value of run…”
Patel: Crazy Egg achieves a one-month CAC payback on YouTube ads
“No, no, no. I'm netting in the first month more than what I'm paying to our customer. Most SaaS companies will spend six, seven months worth of our customer. I'm spending around one month's worth of money.”
Patel: HubSpot Website Grader is completely free, not freemium, generating leads automatically
“HubSpot greater does not cost money, or greater does not cost money. It's not freemium, it's free. It markets itself because it's a good, free product. They don't have to do anything on the marketing end. It keeps generating leads, then they sell you on someth…”
Neil Patel: Bought Ubersuggest for $120k and invested $3M of personal funds
“So I bought Ubersuggest for a 120 grand, and I put like three million bucks in my own money to just try to crush my competition.”
Patel: Crazy Egg fully refunds inactive subscribers without dispute
“And they even email us six months or a year later being like, I never use this. We actually refund every single penny. We don't even make, we don't fight back or anything. We actually even have people emailing us who've been with us for a year or two and be li…”
Patel: Rapidly increasing paid ad spend cannibalizes inventory and spikes CPAs
“That's a big mistake people make at paid advertising. You don't do that. That's the worst thing ever. Just because something works for you at You know, a thousand dollars a day and spend, we break it down per day. It doesn't mean you just want to jump it to 10…”
Neil Patel: Bootstrapped Crazy Egg is much bigger than venture-backed KISSmetrics
“Yeah, Crazy Eggs is much bigger than Kismetrics.”
Patel: Personally spends $100,000 per month on NeilPatel.com brand growth
“I spend personally, like, a hundred grand a month to grow NeilPatel.com. Uh-huh. It doesn't really make any money, but just a fun experiment”
Patel: Passed on Airbnb Series A over HomeAway competition concerns
“Like, I've had options to invest in Airbnb and companies like that when they're raising their Series A, and I'm like, eh, I don't know how you're gonna compete with HomeAway.”
Patel: 40% of NP Digital Customers Originate From Ubersuggest
“40% of all our agency customers first come from Ubersuggest.”
Patel: NP Digital Generates Nine Figures in Annual Revenue
“Keep in mind, we're a nine-figure-a-year revenue company.”
Patel: NP Digital gets over 20,000 monthly leads in serviced regions
“If you look at from the regions we're in, twenty-something plus thousand leads a month.”
Patel: NP Digital adds roughly 249k net new email subscribers monthly
“We're doing roughly 249,000 net new emails on a monthly basis. That's after unsubscribes.”
Patel: Shifted from launching new companies to scaling existing ones
“What we've just been doing is focusing and I've learned over the years that I don't do enough of it. And instead of trying to create new ones or acquiring new ones, I just need to grow the existing ones and make them larger and larger. And that's what we've be…”
The other half of the tape: Neil Patel's own voice is left out of every number here. Other people bring the name up 51 times in 18 episodes on Top Founders. 4 statements on the record name them. every mention, with the transcript →
Who brings them up most Eric Siu 17Nathan Latka 16Nick Tartt 8John Lincoln 3Yonatan Wolowelsky 1Pep Laja 1Marvin Russell 1Keith Perhack 1
Statements about Neil Patel, by other people (4)
Arnott: Best backlink strategy is training VAs via Loom videos
“I honestly think the best thing to do is follow somebody like Neil Patel. He's got a ton of articles on how to build backlinks and then hire a VA and you know, make a loom video. If you're the expert on that, make a loom video and show them how to do it and th…”
Latka: Neil Patel acquires 4,000 Crazy Egg customers for $100k on YouTube
“I had Neil Patel on back On the 13th of the month and he articulated he's getting 4000 new customers for his SaaS business, Crazy Egg, from YouTube, when he's spending about a hundred grand per month doing that.”
Every mention by year
tap a year for its mentions
2023 18 mentions in 2 episodes 9 per episode
2020 2 mentions in 2 episodes 1 per episode
2019 1 mention in 1 episode
2017 8 mentions in 3 episodes 3 per episode
- 890 SaaS: Self Serve Infographics Tool Hits $250k MRR
- 646: He Coined Term "Growth Hacking" After DropBox, EventBrite, LogMeIn Work, Now Launching Book "Hacking Growth" with Sean Ellis
- EP 620: ConversionXL Doing $200k+/Mo With 3 Products, Live Masterclass, Agency, and Self-Serve with CEO Peep Leja
- every mention in 2017, scene by scene →
2016 22 mentions in 10 episodes 2 per episode
- Freelance Marketplace AwesomeWeb Hits 1100 Active Freelancers With Nick Tart Episode 198
- He Quit Six Figure Job To Launch Agency Right As First Kid Was On Way, EP 256: John Lincoln
- EP 425: $300k Webinar Sales Funnel Like You've Never Seen with Yuri Elkhaim
- EP 417: 26 yo goes from nothing to $1M with big partnership with Sweeney David
- Ep 415: Phone Accessory Company Hits $2.5M Revenue 2015 with Noah Rasheta of iStabilizer
- EP 515: 0 to $300k MRR in 16 Months Helping 300 ECommerce Brands Streamline with Skubana CEO Chad Rubin
- EP 482: Snip.ly $50k MRR, 1000 Customers For Lead Gen on Social Media Sharing with CEO Michael Cheng
- EP 427: $1m+ Agency to Launch SaaS Product SegMetrics.com with CEO Keith Perhac
- 2 more episodes that year, every mention in 2016 →
Appearances (2)
| Episode | Date | Speaking time |
|---|---|---|
| A New Way to Think About SaaS: How to Build a 9-Figure Company by Giving Software Away For | May 17, 2023 | 16m |
| EP 416: 4000 New SaaS Customers From Youtube On $100K Spend with Neil Patel of CrazyEgg | Sep 13, 2016 | 10m |