Patel: Free tools win enterprise users by bypassing budget approvals
Neil Patel · A New Way to Think About SaaS: How to Build a 9-Figure Company by Giving Software Away For Free · May 17, 2023 · at 15:44
Neil Patel explains why offering free software allows companies to penetrate large corporate accounts without needing credit card approvals.
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“If you're an employee at a big company, are you able to swipe a credit card? No, you gotta get budget approval, even for nine, nine dollars a month. So you end up picking up a lot of users, even if your product's not as good, because it's free.”
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