Matt Ford, founder of live event SaaS platform Prism FM, explains why general-purpose CRMs fail to serve the specific workflows of concert promoters and venue operators.
Insight
Ford: Focusing on profitability drives more growth than hyper-spending
“And I think by actually focusing on profitability, it actually allowed us to grow more. Like maybe this, there's this perception out there. Like if you're not like spending on your socks and just focusing on growth, you're not innovating or you're not like, yo…”
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Ford: Prism.fm kept roughly 100 of 120 venue customers through COVID
“We also didn't turn a lot during the pandemic, which I think was a major testament to the technology. Like we went in with let's call it a 120 customers. And we came out with, of those a 120, we came out with, you know, a solid a hundred of them. Like we didn'…”
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Ford sees clear runway for Prism to reach $15M-$20M ARR
“And you know, there's a clear, like I see a clear runway right now to get the company, you know, it's a 15, twenty million in recurring revenue. And it's just my own kind of calculations and willingness to hold on.”
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Ford: Prism.fm has a strong shot at reaching profitability without raising again
“But with the money that we have in the bank, we have a really good shot at just not raising again and going to profitability if that's what we choose.”
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Ford predicts Prism.fm will achieve live music ubiquity within six months
“Our eyes are set on being the ubiquitous software solution for the live music industry. And I think in the next six months, we're going to see that happen.”
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Ford: Live music will see unprecedented volume if COVID clears by fall
“So get ready for like, God willing that, you know, this is cleared by the fall. If it is, Get ready for the most crazy, you know, lineup of live music concerts you've ever seen. Like all the festivals are rescheduled to the fall, all the major tours. There's g…”