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Salesforce

includes Salesforce AppExchange, Salesforce Ventures, Salesforce Pardot, Salesforce Marketing Cloud, Salesforce Platform, Salesforce Service Cloud, Salesforce CPQ, Salesforce CRM, Salesforce Chatter, Salesforce Mobile, Salesforce Commerce Cloud, Salesforce Einstein and 3 more

145 statements across 110 episodes · 55 bullish · 31 bearish · 95 people on the record · first statement Feb 1, 2016 by Nathan Latka · said 1,427 times in 520 episodes since 2016 · across every show →

Mentions by year, the whole family

brought up most by Nathan Latka (479), Brandon Bruce (54), Godard Abel (47), Ken Hoppe (22), Chris Federspiel (17), Ted Elliott (15), Sam Jacobs (14), Nicolas Vandenberghe (14)

tap a year for its mentions
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07515020162017201820192020202120222023202420252026episodes it came up in
00275415020162017201820192020202120222023202420252026episodesmentions per episode
2026 6 mentions in 6 episodes 1 per episode
2025 2 mentions in 2 episodes 1 per episode
2024 35 mentions in 15 episodes 2 per episode
2023 93 mentions in 33 episodes 3 per episode
2022 145 mentions in 51 episodes 3 per episode
2021 142 mentions in 50 episodes 3 per episode
2020 100 mentions in 46 episodes 2 per episode
2019 159 mentions in 65 episodes 2 per episode
2018 297 mentions in 83 episodes 4 per episode
2017 295 mentions in 104 episodes 3 per episode
2016 153 mentions in 65 episodes 2 per episode

every mention, scene by scene, with the transcript →

Everything said about Salesforce, oldest first

Feb 1, 2016
Assertion Partly supported
Latka notes Aaron Ross grew Salesforce's ARR from zero to $100 million
“It was Aaron Ross and John Aaron grew Salesforce. He was there basically had a revenue in sales, grew it from zero to a hundred million dollars in ARR.”
Nathan Latka Feb 1, 2016 ▶ 13:27 Numbers Behind Freedom Journal Launch with John Lee Dumas of Entrepreneur On Fire
Feb 23, 2016
Assertion Partly supported
Eyal says Salesforce acquired API startup GoInstant for approximately $75 million
“A friend of mine, Jevin McDonald sold GoInstant for around seventy-five million dollars to Salesforce. SaaS-based model and you know, actually it was kind of a, it was kind of an API play, but it's still SaaS-based model. And they only had one customer, but ye…”
Eran Eyal Feb 23, 2016 ▶ 13:45 How do You Sell for $90m with NO REVENUE?! EP 167
Mar 7, 2016
Assertion Supported
Fuller: PandaDoc closed partnerships with HubSpot, Oracle, and Salesforce
“We've built and close partnerships with companies as large as HubSpot Oracle Salesforce where basically our product is in front of their customers and they're kind of, Power resellers, so to speak.”
Jared Fuller Mar 7, 2016 ▶ 15:02 How To Grow a $10 Million Annual Recurring Revenue SaaS Business Jared Fuller Episode 193
Mar 31, 2016 neutral
Disclosure
12 Labs raised $1M priced seed round led by Marc Benioff
“We raised money last year, actually into a, from led by Mark Benioff of Salesforce and several other well-known angels in the Bay Area... We raised approximately a million dollars... It was a priced round.”
Ashu Dubey Mar 31, 2016 ▶ 5:03 No Way This Fitness App Worth $8m With No Revenue with Ashu Dubey of GetApplause EP 212
Apr 4, 2016 positive
Assertion Supported
Latka: Cirrus Insight is Salesforce AppExchange's second-highest rated sales app
“Cirrus insight is the second highest rated sales application of all time on the Salesforce app exchange.”
Nathan Latka Apr 4, 2016 ▶ 1:24 Cirrus Insight Is Doing $640k in MRR (Dec 2015) With Much Bigger Plans EP 226
Jun 7, 2016 bullish
Disclosure
Allouche would reject a $15M all-cash acquisition offer for Metadata.io
“No, 15, no.”
Gil Allouche Jun 7, 2016 ▶ 16:15 Technical Co-Founder Hits $35k in MRR, Won't Sell for $10m Today, EP 264: Gil Allouche
Jun 27, 2016 neutral
Assertion Not checkable as stated
Buddy Media and Vitrue Were the Last Major Social Assets in 2012
“Salesforce ended up running around and buying Buddy Media. And those are two very, very highly competitive processes. And those were kind of the last two assets in that space at the time.”
Michael Gilroy Jun 27, 2016 ▶ 3:14 EP 338: He's 28 Investing From $600 Million Fund, $4.2 Billion Under Management
Sep 5, 2016
Disclosure
Cirrus Insight charges $19 per user monthly, billed annually
“So today it's 19 dollars a user a month paid annually. And then we just introduced a new plan, a closer plan about six weeks ago that includes some additional functionality, like the ability to mass email out to customers and some higher end calendar integrati…”
Brandon Bruce Sep 5, 2016 ▶ 5:35 Cirrius Insights $640K MRR 100,000 Customers
Sep 5, 2016
Assertion Partly supported
Cirrus Insight launched the first Salesforce-Gmail integration in 2011
“In 2011, launched the first integration of Salesforce, which is the famous customer relationship management platform in the cloud, and Gmail.”
Brandon Bruce Sep 5, 2016 ▶ 1:28 Cirrius Insights $640K MRR 100,000 Customers
Sep 10, 2016 negative
Assertion Contradicted
Collin: 100% of acquired email startups get shut down
“But also a hundred percent of those companies who have been acquired shut down.”
Mathilde Collin Sep 10, 2016 ▶ 17:36 EP 413: SaaS, $242k MRR, $13 Million Raised to Re-Invent Business Email with Mathilde Collin of FrontApp
Oct 30, 2016 negative
Disclosure
Steli Efti refuses to sell Close.io for $40 million
“Not even close.”
Steli Efti Oct 30, 2016 ▶ 19:38 EP 463: Close.io More Than $200k MRR, 500 Customers, $400 ARPU with CEO Steli Efti Who Wont Sell for $40M
Nov 1, 2016 negative
Assertion Not checkable as stated
Shanbhag: Salesforce's Data.com Is 85% Inaccurate
“One of the things that we tried was to get our prospects from data.com, which is owned by Salesforce. And we quickly realized that the data is, you know, 85% inaccurate.”
Amit Shanbhag Nov 1, 2016 ▶ 3:13 EP: 465: 120,000 Customers, About $200k MRR, $10M 2017 ARR Goal with RocketReach.co CEO Amit Shanbhag
Dec 10, 2016 negative
Opinion
Nathan Latka claims salespeople hate using Yesware, ToutApp, and Salesforce
“Salespeople hate using tools like Yesware and ToutApp and Salesforce because they don't have to log in and update their, you know, pipelines just for their bosses.”
Nathan Latka Dec 10, 2016 ▶ 12:45 EP 504: MailPlaneApp 10,000+ Customers With BetterGmail with CEO Lars Steiger
Dec 20, 2016 negative
Insight
Lorang: Major SaaS platforms lack intelligent contact management layers
“All the SaaS applications focus on something else as the core transaction, right? MailChimp focuses on sending emails. Salesforce focuses on sort of opportunities. NetSuite focuses on financial general ledger, and contacts are sort of like, oh, we have to have…”
Bart Lorang Dec 20, 2016 ▶ 5:30 EP 513: $50M Raised, Helping 50k Customers Get Accurate Contact Data with FullContact CEO Bart Lorang
Dec 22, 2016 neutral
Disclosure
Altshuler: Sales Hacker generated $1.2M in sponsorships for June 2016 conference
“Sponsor revenue for that one is about 1.2 and change.”
Max Altshuler Dec 22, 2016 ▶ 4:05 EP 516: SalesHacker $2.5m 2015 Revenue Helping Sales Reps Get Smarter with CEO Max Altshculer
Jan 9, 2017 neutral
Assertion Not publicly verifiable
A platinum sponsorship at Salesforce's Dreamforce conference costs about $1 million
“The cost for a platinum sponsorship is about a million dollars.”
Darian Shirazi Jan 9, 2017 ▶ 19:37 EP 534: 29yo Radius CEO Raises $100M, Helping Expand B2B Sales Pipelines with Darian Shirazi
Feb 25, 2017
Disclosure
Heddleston: DocSend targets outbound at 30+ seat teams for $30k ACV
“If there's screen sharing, if there's Salesforce involved in there, I think it comes out to around like 70 or 80 dollars a user a month. So let's just say roughly a thousand dollars a user a year. We for our outbound only target teams of 30 and above. So that'…”
Russ Heddleston Feb 25, 2017 ▶ 9:28 EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston
Apr 16, 2017
Assertion Not checkable as stated
Saleswise syncs over 800 million Salesforce records daily
“We're sinking over eight hundred million Salesforce records a day, and we have over five terabits of data.”
Greg Freishtat Apr 16, 2017 ▶ 5:21 631: Saleswise Raises $3m, Launches Product, Helping 12 Customers Deveop Better Relationships with Their Data with CEO Gregg Freishtat
Apr 28, 2017 negative
Insight
Ferrara: Sales and marketing software should never have been separated
“Because I believe, Nathan, that sales and marketing should have never been split apart. Goldmine did all that in one single unit, and I think today, people don't want to go buy MailChimp to Marketo, HubSpot to Salesforce, and then go out and buy Yesware and To…”
John Ferrara Apr 28, 2017 ▶ 13:11 643: Nimble Passes $1.5M In ARR Last Year, $200k MRR now as CRM space heats up with CEO Jon Ferrara
May 10, 2017 positive
Opinion
Barrett: Expense management SaaS is underpriced and should be 10x higher
“Candidly, I view our entire space is vastly underpriced. Like the idea that you can get full expense management, mobile apps, all this automation for nine bucks for active and a third of your company's active. It's really like three bucks for head. That's like…”
David Barrett May 10, 2017 ▶ 18:46 655: Expensify 450k Customers Paying $9/mo for Expense Reports that Don't Suck with CEO David Barrett
Aug 9, 2017 positive
Opinion
Salesforce successfully defended its pricing power despite platform commoditization
“That's typical when you commoditize the platform layer of something as the price does drop, but Salesforce done a good job of maintaining their value and their price points.”
Hal Howard Aug 9, 2017 ▶ 6:52 746: Bill Gates Was Great to Work With, But This Founder Wanted His Own Thing
Aug 9, 2017 positive
Disclosure
Kimiko complements rather than replaces Salesforce for its enterprise customers
“Right now we see our app as complimentary to CRM. We don't see ourselves replacing something like Salesforce, for example. We actually partner with Salesforce. And most of our companies actually, most of our customers actually have Salesforce and we're complim…”
Hal Howard Aug 9, 2017 ▶ 6:29 746: Bill Gates Was Great to Work With, But This Founder Wanted His Own Thing
Aug 17, 2017
Disclosure
Showpad charges an extra $10 per user monthly for its Salesforce integration
“A few things we've done is, is, I mean, adding new add-ons to the product that, for example, when we delivered our Salesforce integration, that's an additional 10 dollars per user a month.”
Louis Jonckheere Aug 17, 2017 ▶ 18:46 754: They've Passed $15M in Revenue Using Breakfast Meetups for Growth
Aug 30, 2017 positive
Prediction Not checkable as stated
Candito: Enterprise CRM will be a tight race between Salesforce and Microsoft
“I think there's a lot of technology tied to the Related IQ acquisition. That makes that a pretty exciting play, and I have not taken my eye off what LinkedIn and Microsoft are going to be able to do together, where I've heard some good things about Dynamics, s…”
Nick Candito Aug 30, 2017 ▶ 1:53 767: With $10M Raised Will They Be Sytem of Record for Your COO?
Sep 12, 2017 negative
Opinion
Brandon Bruce argues Salesforce is not a CRM or sales tool
“I think our key kind of learning over the last few years is Salesforce is not a sales tool. Salesforce is not actually a CRM. It's kind of a misnomer. It's called the customer relationship management platform, but you know, as well as anybody, no customer rela…”
Brandon Bruce Sep 12, 2017 ▶ 4:08 780: SaaS: How Did He 2x ARR In Last 12 Months from $6m to $12m?
Sep 26, 2017 bullish
Assertion Not checkable as stated
LeanData Has Zero Hosting Costs by Running Natively Inside Salesforce
“I have no hosting bandwidth storage costs because I am an app that natively Salesforce, the customers have already paid for that.”
Evan Liang Sep 26, 2017 ▶ 16:51 794: SaaS: How He Used Pizza to Hit $7.5m in ARR and $18m Raised for his Lead Scoring Tool
Sep 26, 2017
Opinion
LeanData's Primary Competition Is Internal Teams Building Custom Solutions
“I mean, our number one competition really is people building yourselves, right?”
Evan Liang Sep 26, 2017 ▶ 15:33 794: SaaS: How He Used Pizza to Hit $7.5m in ARR and $18m Raised for his Lead Scoring Tool
Oct 19, 2017 positive
Assertion Not checkable as stated
Salesforce, Oracle, SAP, and Microsoft are all Demandbase customers
“Well, and all of those companies are large customers of ours.”
Chris Golec Oct 19, 2017 ▶ 6:59 817: SaaS: DemandBase Raises $65m More, $90m+ ARR, Leading ABM Space, IPO Next?
Oct 19, 2017 positive
Disclosure
Salesforce and Adobe are both strategic investors in Demandbase
“Yeah, Adobe participated in this round and both Salesforce and Adobe are Our investors in the company.”
Chris Golec Oct 19, 2017 ▶ 7:14 817: SaaS: DemandBase Raises $65m More, $90m+ ARR, Leading ABM Space, IPO Next?
Oct 27, 2017 neutral
Insight
Crater: Salesforce platform does not guarantee customers; founders must earn them
“Salesforce doesn't give you your business, right? You have to earn it, and you have to build your own business.”
Bonnie Crater Oct 27, 2017 ▶ 5:01 825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management
Nov 5, 2017 positive
Assertion Supported
Muscat Acquires Customer Volume as a Salesforce AppExchange OEM Partner
“We do get, we are an OEM partner of Salesforce, so you can find Muscat on the Salesforce AppExchange, and we get a lot of customers from there, but I would say”
Oscar Nelson Nov 5, 2017 ▶ 10:56 834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space
Nov 9, 2017 positive
Assertion Not publicly verifiable
Schiltz: Conga Is a Top-Five Global ISV in Salesforce Network
“Bottom line is we're one of the top five global ISVs in the Salesforce network.”
Matt Schiltz Nov 9, 2017 ▶ 6:19 838: SaaS: Conga Passes 9,000 Customers, $77m Raised for Documents, Contract, and Data Management
Nov 9, 2017 neutral
Disclosure
Schiltz: Conga Pays Revenue Share to Be Active Salesforce Partner
“We contribute to the a percentage of revenue to be an active member a very active member in the global ecosystem.”
Matt Schiltz Nov 9, 2017 ▶ 13:48 838: SaaS: Conga Passes 9,000 Customers, $77m Raised for Documents, Contract, and Data Management
Nov 9, 2017
Disclosure
Schiltz: Conga Customers Are Two-Thirds Mid-Market, One-Third Enterprise
“Our split is very similar actually to Salesforce, which is about two-thirds mid-market and department-level enterprise, and then one-third true kind of enterprise. Customer base.”
Matt Schiltz Nov 9, 2017 ▶ 11:53 838: SaaS: Conga Passes 9,000 Customers, $77m Raised for Documents, Contract, and Data Management
Dec 4, 2017 neutral
Assertion Supported
Wise: Salesforce lacks enterprise paid media infrastructure
“Well, and the other part of Salesforce, they have, you know, they have CRM you know, they have existing users through social, so it's paid, owned, and earned. They have owned and earned. They don't have paid.”
Bill Wise Dec 4, 2017 ▶ 25:20 863 AdTech: $720m Valuation, The 50+ Year Unicorn Processing $160 Billion in Spend
Dec 30, 2017
Insight
Erickson: Free features are cheaper than maintaining a sales team
“If I give away something like free recording, that's a lot cheaper than having a Salesforce. And a sales force, right? Goes out and sells your stuff because you don't give free, free recording.”
David Erickson Dec 30, 2017 ▶ 16:20 889 1% of Humanity Uses This Bootstrapped Tool, $100m+ Revenue
Jan 30, 2018 negative
Insight
Raanani: Salesforce is a lagging system reliant on subjective rep updates
“Salesforce is a lagging, it's a lagging system, right? It requires sales reps to go in and update certain fields, and it's based on the reps Interpretation of what happened in that meeting.”
Roy Raanani Jan 30, 2018 ▶ 7:28 920 SaaS: Chorus.ai Enters Sales Call Tracking Wars
Feb 8, 2018 positive
Disclosure
Jitterbit uses a 10% free freemium model for Salesforce lead gen
“We have about 50,000 customers in the Salesforce ecosystem. And the goal there was lead generation, get our brand name out, let people get to know us, give them 10% of the value for free. Move big amounts of data in and out of Salesforce into flat files, datab…”
George Gallegos Feb 8, 2018 ▶ 7:46 929 MuleSoft 2.0? Passes $40m in ARR Integration Platform as a Service
Feb 10, 2018 positive
Insight
Smith: Major tech incumbents are currently out-executing agile startups
“What's happening in tech is you're watching for the first time ever the biggest companies execute better than the smaller companies in a lot of different ways with Amazon and everything else where we haven't seen this kind of juice since probably the Microsoft…”
Ryan Smith Feb 10, 2018 ▶ 26:03 931 Qualtrics "Well Past" $250m in ARR, When Will The Go Public?
Feb 16, 2018
Insight
Asayag: Early influencer programs should invest in headcount over software
“But up until then your dollar is probably better invested in resources inside your team than in software. You know, you don't have Salesforce if you have a one person sales team.”
Pierre Asayag Feb 16, 2018 ▶ 6:34 937 SaaS: How He Gets 100-150% Expansion Revenue in Customer Year 2
Feb 25, 2018 positive
Assertion Not checkable as stated
Salesforce is one of Fond's largest customers
“Salesforce is one of our largest customers.”
Taro Fukuyama Feb 25, 2018 ▶ 2:23 946 He Changed Ideas 7 Times at Y Combinator, Now 500,000 Employees More Engaged Because of Him
Mar 1, 2018 neutral
Disclosure
Brunson: ClickFunnels would consider acquisition offers starting at $1 billion
“So that would probably be the number that we'd start. We start being interested in that.”
Russell Brunson Mar 1, 2018 ▶ 20:27 950 How Clickfunnels Grew From $14m to $60m in ARR in 18 Months
Mar 28, 2018
Assertion Supported
Fulkerson: MindTouch counts Salesforce, McKinsey, Whirlpool, and Docker as customers
“Our customers will range from Accenture, McKinsey, Whirlpool, KitchenAid, Amana, Maytag Remington, ElectroLox Fisher & Paykel. So a lot of consumer brands, a lot of software companies. So most of the software unicorns, Zora, Domo, Docker they use MindTouch as …”
Aaron Fulkerson Mar 28, 2018 ▶ 2:27 977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+
Apr 2, 2018 negative
Assertion Not checkable as stated
Bruce: Salesforce tightened AppExchange lead generation for ecosystem partners
“I will say though, that we, and I think it's fair to say some of the others in our common market have certainly seen some pressure from Salesforce. So I think, you know, they've tightened up their marketplace, the Salesforce app exchange, which had been in the…”
Brandon Bruce Apr 2, 2018 ▶ 11:57 982 Marketing and Sales Tech? He'll Acquire You!
Apr 2, 2018 neutral
Insight
Bruce: Low end of Salesforce integration market is commoditized
“Now the bottom of the market, I think it's fair to say has become relatively commoditized.”
Brandon Bruce Apr 2, 2018 ▶ 13:15 982 Marketing and Sales Tech? He'll Acquire You!
Apr 2, 2018 neutral
Insight
Bruce: Salesforce AppExchange favors high-level biz dev over organic rankings
“When you look at the folks that are participating in the exchange, they tend to be much larger companies that are doing more high level biz dev type partnerships and less so of the organic rankings driven.”
Brandon Bruce Apr 2, 2018 ▶ 12:23 982 Marketing and Sales Tech? He'll Acquire You!
Jun 2, 2018 neutral
Assertion Not checkable as stated
Salesforce has no desire to enter the staffing software vertical
“This is not a space Salesforce wants to be in. And it's a subspace within the space. They don't want to be in the staffing industry. We have new corporate and staffing, but it's still not a space they want to be in.”
Ted Elliott Jun 2, 2018 ▶ 15:56 1043 HR Tech CEO: I accidently raised $3m!
Jun 2, 2018 bullish
Assertion Not checkable as stated
Jobscience reached $18M ARR building entirely on the Salesforce platform
“We literally went from zero dollars in sales and sales for today. We're about eighteen million.”
Ted Elliott Jun 2, 2018 ▶ 7:28 1043 HR Tech CEO: I accidently raised $3m!
Jun 19, 2018 positive
Insight
Beechuk: Salesforce Is One of Few SaaS Companies with a True Platform
“The term platform gets thrown around a lot in our industry, especially in SAS and Salesforce is one of the few companies out there that actually has a real platform. They got a programmatic component to it. You can kind of pull apart the UI and the logic and r…”
Scott Beechuk Jun 19, 2018 ▶ 12:14 1060 Why I Left Salesforce To Join VC Firm
Jun 22, 2018 positive
Assertion Not checkable as stated
Emergence interviewed 85 CEO candidates before hiring Jager McConnell for Crunchbase
“We talked to over 85 CEO candidates for that process, and we ended up getting, I mean, we're fortunate to get Jagger McConnell from Salesforce”
Santi Subotovsky Jun 22, 2018 ▶ 8:59 1063 How We Spent $7m To Spin Crunchbase Out of AOL
Jul 8, 2018 negative
Opinion
IBM, Salesforce, and SAP are bad at experience management, says Stamer
“So we have a very powerful content management platform, but the e-commerce platform from IBM, Salesforce, and SAP, they are pretty bad at experience management. So they basically give you the transactional capabilities to sell stuff and pay for it, but they re…”
Zoran Stamer Jul 8, 2018 ▶ 7:14 1079 How He's Pivoted 3 Times Since 1996, Moving to Cloud Based SaaS w/ $10m in ARR
Jul 8, 2018 positive
Insight
Integrating on top of enterprise giants beats competing directly with them
“Competing with Salesforce, IBM, and SAP, that's a tough game. But basically going on top of them, basically making their customers even happier, that's a very attractive one”
Zoran Stamer Jul 8, 2018 ▶ 13:48 1079 How He's Pivoted 3 Times Since 1996, Moving to Cloud Based SaaS w/ $10m in ARR
Jul 14, 2018 bullish
Assertion Not checkable as stated
Unlike competitors using Twilio, Dial Source built its own proprietary carrier network
“Because other technologies have integrated the telephony and a large component of that is whether they're using something like Twilio to integrate the telephony into Salesforce. They can't control the actual ecosystem since we designed our own hardware and our…”
Josh Tillman Jul 14, 2018 ▶ 12:03 1085 We're #1 In Salesforce for Call Routing, Tech with $10m+ in ARR
Jul 14, 2018 negative
Disclosure
Tillman claims he would reject a $250 million acquisition offer
“They would only be upset if I took it.”
Josh Tillman Jul 14, 2018 ▶ 20:23 1085 We're #1 In Salesforce for Call Routing, Tech with $10m+ in ARR
Jul 14, 2018 neutral
Disclosure
Tillman expects to raise more funding before reaching an acceptable exit valuation
“I don't believe that our business is in the right position to warrant the dollar amount that I would accept for an exit. I believe that we have another couple hard years of work in front of us perhaps another round of two of funding in front of us to build the…”
Josh Tillman Jul 14, 2018 ▶ 6:34 1085 We're #1 In Salesforce for Call Routing, Tech with $10m+ in ARR
Jul 14, 2018 positive
Assertion Not checkable as stated
Dial Source infrastructure prevents it from seeing or extracting client data
“We purposefully built unique security controllers into our ecosystem. So we cannot log into the client's org. We cannot see any of the client's data. And unlike an integration, we do not pull any of that data out of Salesforce and Microsoft.”
Josh Tillman Jul 14, 2018 ▶ 12:47 1085 We're #1 In Salesforce for Call Routing, Tech with $10m+ in ARR
Jul 17, 2018 positive
Insight
Native Salesforce integration immediately differentiated OneMob for early enterprise customers
“What I think we did really well that differentiated us is we integrated to Salesforce out of the gate. Because as soon as soon as you start talking to a business, well, they're all, they're automatically thinking about, well, I have all these other tools, but …”
Sati Hillyer Jul 17, 2018 ▶ 7:23 1088 How Ex-Salesforce Leader Launched Video for Salespeople Growing 100% YoY
Jul 17, 2018
Assertion Supported
Salesforce AppExchange launched before the Apple App Store
“And I think what was really exciting is it was before the Apple ice store and the Apple iPhone store.”
Sati Hillyer Jul 17, 2018 ▶ 1:57 1088 How Ex-Salesforce Leader Launched Video for Salespeople Growing 100% YoY
Jul 18, 2018 positive
Disclosure
Workato raised $17M backed by Salesforce, Workday, and Storm Ventures
“We've raised about seventeen million total, about ten million from ourselves, and about you know, the, you know, the number one and two SaaS companies, Salesforce, and Workday are investors, and so is a longtime Silicon Valley we see, called Storm Ventures.”
Vijay Tella Jul 18, 2018 ▶ 19:01 1089 Workato CEO: "We're Enterprise Version" of Zapier, Segment, Elastoic
Sep 9, 2018 positive
Assertion Supported
Cabrera: Salesforce was Xactly's first customer and an early investor
“They were an investor in the company early. If you read my book on Amazon game, the plan, you can read how they were really the people that caused me to leave my previous company to start this company. And Salesforce was our very first customer and is today ou…”
Chris Cabrera Sep 9, 2018 ▶ 20:05 1142 Why went public, then sold to Vista for $564m on $100m in ARR
Sep 16, 2018 positive
Disclosure
D'Agostino: Salesforce led Crystal's Series A and has been fantastic
“Salesforce, Salesforce is our lead investor, and obviously they're a huge, scary company, but they've been, like, fantastic”
Drew D'Agostino Sep 16, 2018 ▶ 12:31 1149 My investors kicked me out of my company, now personality tool at $1m+ ARR
Oct 2, 2018
Assertion Supported
Têtu: Coveo powers Salesforce AppExchange and embeds in Adobe Photoshop
“We power the AppExchange you know, at Salesforce, and you know we're embedded within Adobe Photoshop, and you know, we power a lot of the self-service sites of a lot of the software companies.”
Louis Têtu Oct 2, 2018 ▶ 9:05 1165 Coveo CEO: "We'll pass $100m ARR imminently" on $150m raised for AI powered search
Oct 21, 2018
Disclosure
Gupta: A single Salesforce event costs Target Recruit nearly $50,000
“I think if you look into it, one of our biggest expenses Salesforce event. It's pretty hefty. I'm close to 50 cages for one event.”
Reena Gupta Oct 21, 2018 ▶ 17:26 1184 California Mom Bootstraps HR Tech to $5m in ARR
Nov 8, 2018 negative
Disclosure
Schoenfeld: Siftrock would reject a $5 million acquisition offer today
“Not for five. I mean, everybody's got some number, right? I'm not going to share it on your show here, but I think we are building the business as if we're going to be doing this in And if those conversations happen, like we'll, we'll entertain them.”
Adam Schoenfeld Nov 8, 2018 ▶ 19:53 1202 He Raised $20m+ in First Company, Now Bootstrapping in B2B Sales Tech Space, $1m in ARR
Nov 25, 2018 negative
Assertion Not checkable as stated
Salesforce implementations cost 1-3x the license fee, says John Lee
“Unlike Salesforce, you're paying One to three times your license fee. You're spending anywhere from one to six months basically implementing Salesforce for your organization.”
John Lee Nov 25, 2018 ▶ 15:48 1219 Will Prosperworks and it's 10,000 Paying Customers Win CRM Wars?
Nov 25, 2018 negative
Assertion Supported
Salesforce churns 3% to 9% of annual revenue, estimates John Lee
“Salesforce is churning anywhere from three to nine percent of the revenue a year on a twelve billion dollar business.”
John Lee Nov 25, 2018 ▶ 17:50 1219 Will Prosperworks and it's 10,000 Paying Customers Win CRM Wars?
Dec 1, 2018 neutral
Disclosure
Alfresco spends $1.60 to $2.00 to acquire each new dollar of ARR.
“Depending upon which ways you actually calculate that. Is it the magic number? Is it, you know, is it Bessemer? Is it the way that Salesforce does it? So you're looking at anywhere between sort of 1.6 and two, just over two.”
Bernadette Nixon Dec 1, 2018 ▶ 12:29 1225 Enterprise Management Company Alfresco Passes $100M ARR, IPO Next?
Feb 1, 2019 negative
Opinion
Birnbaum: Salesforce relies on proprietary tech modern apps avoid
“The Salesforce platform is 20 years old, right? And if you ever had to use it, it's all built on Apex and Sokol and a whole bunch of very proprietary solutions that, that you know, modern apps don't really use it at this point anymore.”
Brad Birnbaum Feb 1, 2019 ▶ 5:02 1287 Why He Left Salesforce After $50m+ Acquisition to Build Kustomer.com
Feb 18, 2019 positive
Opinion
Carruthers: Prefers HubSpot over Salesforce despite reporting limitations
“HubSpot. Absolutely love it. I mean, it's an interesting battle because our CMO wants to move over to Salesforce and stuff. And there's this, you know, it's got this great integration of sales and marketing. The reporting is maybe not as good as it should be, …”
Dave Carruthers Feb 18, 2019 ▶ 19:04 1304 Raising $10m on $30m Pre Right Now for Video Feedback Platform, $5m ARR
Mar 12, 2019 negative
Insight
Specialized SaaS point tools are overkill for day-one startups, says Roberts
“Ultimately at the very, very early stage of a SaaS startup, most of those tools are overkill. The actual need is for relatively basic functionality as you're trying to get your business off the ground and validate that you actually have something that's worth …”
Jeff Roberts Mar 12, 2019 ▶ 3:19 1326 Can He Combine Mailchimp, Hubspot, Zenefits at $99/mo Price Point and Win SMB's Over?
Mar 17, 2019 positive
Assertion Supported
Prince: Cloudflare reached $50M in revenue within four and a half years
“The metric I remember is that we went from zero to fifty million dollars in, I think, four and a half years, which puts us in some pretty, pretty amazing company with companies like Salesforce and Workday and others.”
Matthew Prince Mar 17, 2019 ▶ 6:35 1331 How CloudFlare Broke $100m in ARR Securing The Internet, No $2.5B Amazon Acquisition
Apr 17, 2019 negative
Opinion
Reich: Salesforce and legacy CRMs feature painful 1990s-style user interfaces
“A problem with it and many like it is it's incredibly painful to use, right? Like you log into an interface that looks like it's from the nineties with a bunch of fields, forms, buttons, and boxes.”
Dan Reich Apr 17, 2019 ▶ 7:44 1362 How Troops AI Became #1 Slack Integration, $1m+ in ARR, $17m Raised
Jun 18, 2019 neutral
Assertion Contradicted
Klein: Average CRM customer lifetime across the industry is roughly 28 months
“The average customer lifetime in the CRM business is about 28 months, believe it or not.”
Craig Klein Jun 18, 2019 ▶ 8:33 1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR
Jun 18, 2019 neutral
Opinion
Klein: Salesforce beat SalesNexus by raising 'a shitload more money'
“Well, he raised a shitload more money than me.”
Craig Klein Jun 18, 2019 ▶ 3:15 1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR
Jun 24, 2019 negative
Assertion Not checkable as stated
Salesforce buyers spend millions customizing the platform for their processes
“Most companies out there who buy Salesforce spend hundreds of thousands, if not millions of dollars modeling Salesforce to fit the business processes.”
Greg Soper Jun 24, 2019 ▶ 4:37 1430 Can You Do 50% Consulting, 50% SaaS On Top of Open Source CRM Framework?
Jun 24, 2019 negative
Opinion
Soper: Salesforce customers lack application ownership and on-premise flexibility
“With Salesforce, you don't own the application. You don't own the changes to the application. You can't move to on-premise. You don't own your own data.”
Greg Soper Jun 24, 2019 ▶ 9:07 1430 Can You Do 50% Consulting, 50% SaaS On Top of Open Source CRM Framework?
Jun 24, 2019 positive
Assertion Partly supported
Salesforce protects 80%+ gross margins by outsourcing professional services
“They do very little professional services in-house, which is why their gross margin is above 80%.”
Nathan Latka Jun 24, 2019 ▶ 19:13 1430 Can You Do 50% Consulting, 50% SaaS On Top of Open Source CRM Framework?
Jun 24, 2019 bearish
Disclosure
SuiteCRM prices per server, costing 10% of Salesforce Enterprise
“The other difference is the, we charge on a per server basis, not on our per user basis. So we're sizing servers. It's according to user populations. And whereas Salesforce are up to somewhere around 200 dollars a month for their enterprise version, we're a 10…”
Greg Soper Jun 24, 2019 ▶ 8:34 1430 Can You Do 50% Consulting, 50% SaaS On Top of Open Source CRM Framework?
Jun 24, 2019 positive
Assertion Not checkable as stated
SuiteCRM matches all Salesforce features without licensing fees
“The alternative is to take a, an open source CRM like SweetCRM that SalesJilish provides. It does everything that Salesforce does, but the code is open.”
Greg Soper Jun 24, 2019 ▶ 6:00 1430 Can You Do 50% Consulting, 50% SaaS On Top of Open Source CRM Framework?
Jul 2, 2019
Disclosure
30% of BEE Pro customers deliver campaigns via MailChimp
“With B-Pro, 30% of our clients are delivering through MailChimp and others through other solutions like Marketo, Adobe, Salesforce, or many other solutions.”
Nazareno Gorni Jul 2, 2019 ▶ 5:24 1438 Why He Went Public With $6m in Revenue
Aug 31, 2019 negative
Opinion
Aubin: Salesforce AppExchange outperforms SAP AppCenter due to enterprise buyer mindset
“I would say the Salesforce channel is a lot better, right? So the problem with the SAP app ecosystem is that they're not necessarily socialized to be an app ecosystem as much as Salesforce is. Salesforce has done a really good job socializing their customers t…”
Mark Aubin Aug 31, 2019 ▶ 2:36 1498 Why He Took $1.6M in Venture Debt From Lighter Capital
Sep 9, 2019
Disclosure
Guesty transitioned through four CRMs before adopting Salesforce
“So we, we've changed four CRMs throughout the life of the company. We started with Streak, then went to Pipedrive, and then went to Close, and then went to Salesforce like everyone else at our size.”
Amiad Soto Sep 9, 2019 ▶ 23:20 1507 Guesty Passes 1,000 Customers, 50,000 Properties, Charging 2-5%
Oct 5, 2019
Assertion Not checkable as stated
Helgeson claims GreenRope's platform was built by just six engineers
“Well, if you consider that our product has been built by six engineers, and all of the things it can do, and you compare it to companies like HubSpot or Salesforce that have a thousand times our size, I would argue that their software is fairly better.”
Lars Helgeson Oct 5, 2019 ▶ 9:21 1533 How Greenrope CRM Bootstrapped to $2.7M in ARR
Oct 26, 2019
Assertion Not checkable as stated
Pre-integration, Numerator ran six Salesforce instances and three accounting systems
“We had, I think we had six instances of Salesforce. We had three different accounting systems, you know, because we had concatenated all these small acquisitions before, and, you know, Vista just kind of looked at it and said, you know, this is kind of ridicul…”
Dennis Moore Oct 26, 2019 ▶ 17:04 1554 $130M ARR Vista Owned Company Made These 2 Moves Right After Acquisition
Dec 24, 2019 positive
Assertion Supported
Streamdata.io signed a distribution partnership with Salesforce on AppExchange
“We just signed an agreement with Salesforce. They're gonna distribute us in the AppExchange.”
Eric Horesnyi Dec 24, 2019 ▶ 8:23 1613 Can He Build a $100M Company Selling $100k ACV Plans to So Few Customers?
Apr 5, 2020 negative
Opinion
Ford: General CRMs like Salesforce and HubSpot fail for concert operations
“The process of putting on a concert is this extremely detail oriented. So something like Salesforce or HubSpot just doesn't work all that well.”
Matt Ford Apr 5, 2020 ▶ 2:24 1716 $60k/mo Live Event SaaS Company Virus Survival Plans
Jun 14, 2020 positive
Insight
Moore: AWS and Salesforce qualify as true platforms
“When I think of platforms, I think of like, you know, Amazon web services. I think Salesforce is a platform because their app store is a true, true there are companies that are entirely existent because the only thing they do is provide technology on top of Sa…”
Bob Moore Jun 14, 2020 ▶ 18:36 RJMetrics Founder $4m+ ARR Explains How They Lost To Looker
Jun 22, 2020 negative
Insight
Bhatia: Legacy SaaS persists because enterprise buyers face zero career risk
“These are like form written products. Like you have to fill out multiple, you know, pages of long forms. And it doesn't really help you do your job any better. It's just, you know, everyone's on there. So you have to be on there as well. And, you know, they've…”
Kunal Bhatia Jun 22, 2020 ▶ 12:07 Can SlidesUp Actually Threaten CVent, Bizzabo?
Jul 5, 2020 positive
Assertion Supported
Walker: Dialpad acquired Salesforce-backed TalkIQ around 2018
“Yeah, so we acquired this company called Talk IQ about two years ago. They were funded by Salesforce and a couple other great VCs.”
Craig Walker Jul 5, 2020 ▶ 3:56 Dialpad CEO "We'll break $100m in 2020, comfortable burning $1m/mo, $45m in bank"
Aug 16, 2020 positive
Assertion Partly supported
Eitzen: TED, Salesforce, and St. Jude's Use SnapBar's Virtual Booth
“Ted used us for their, as they pivoted to a virtual you know, Salesforce is a big client doing events around the world for their teams. We did a really huge event for St. Jude's prom, a virtual prom that they did a few months ago.”
Sam Eitzen Aug 16, 2020 ▶ 17:42 SnapBar Looses $3m Photobooth Revenue COVID, Pivots in 8 Days, Makes $500k on New Idea, How?
Nov 9, 2020 negative
Assertion Not checkable as stated
Anaplan Failed to Meet Salesforce's Sales Planning Needs
“So we had experience planning at Microsoft, which was a six month process, and Bala and myself, we were part of the sales planning customer for life team at Salesforce, dealing with 1500 sheets being sent to 400 managers August to February, and so we started l…”
Dharmesh Singh Nov 9, 2020 ▶ 5:25 FullCast Hits $1.1m ARR, Pure SaaS From $1m Agency in Rev Ops Space
Dec 4, 2020 negative
Insight
Abel: Initiating M&A talks as a founder never leads to good outcomes
“If you listen to Mark Benioff or John Smorjai at Salesforce, they always say good companies are bought, not sold. I think that's true with good strategic outcomes. If you initiate it, I don't think it's ever good.”
Godard Abel Dec 4, 2020 ▶ 10:48 G2 Hits $50m in ARR (+$20m), and $450m Valuation
Dec 4, 2020 positive
Assertion Supported
Abel: SteelBrick reached a $360M exit to Salesforce in seven quarters
“Because there in seven quarters, we achieved, you know, three hundred sixty million dollar exit to Salesforce. Really it was better because we got stock, which has since doubled.”
Godard Abel Dec 4, 2020 ▶ 3:40 G2 Hits $50m in ARR (+$20m), and $450m Valuation
Dec 4, 2020 bearish
Disclosure
Abel: Diversifying Salesforce stock post-acquisition was a mistake in hindsight
“I had a financial advisor, and unfortunately they encouraged me to diversify. So I did. So sold. A lot. I mean, I kept a little bit, but obviously in hindsight, but it doubled, right? Obviously, but you have such a concentrated financial position, every financ…”
Godard Abel Dec 4, 2020 ▶ 4:50 G2 Hits $50m in ARR (+$20m), and $450m Valuation
Jan 24, 2021 bullish
Assertion Not checkable as stated
Modigie Pre-Sold 20 Contracts for Its Salesforce Managed Package
“So we have about 20, 20 Pre-sold contracts for the Salesforce managed package of Modigi.”
Ken Hoppe Jan 24, 2021 ▶ 7:41 Modigie Gets You Accurate Prospect Cell Numbers, Hits $300k ARR, 29 Customers
Mar 26, 2021 neutral
Opinion
Salesforce and NetSuite have natural organizational virality that specialized SaaS lacks
“I'm envious of companies like NetSuite and I guess Salesforce that just end up having this kind of viral effect across once they get it, once they get a customer. We have to work very hard for retention. We have to make our products incredibly sticky.”
Giles Palmer Mar 26, 2021 ▶ 9:28 Looking Back: Listen to Founder 3 Years Before Exiting for $450 Million
May 2, 2021 neutral
Assertion Not checkable as stated
FunctionFox runs exclusively on internally built software and operational tools
“So today to run our business, we use nothing but our own internal tools. So not just FunctionFox, but we have our own SMS system, sales management system, CRM system. We do all of our own billing and tracking and anything that we need for our system we've buil…”
Karina Ludwig May 2, 2021 ▶ 5:06 She Doesn't Want Your VC Check, $10m+ In Dividends Paid Out for Time Tracking Tool
May 10, 2021 neutral
Assertion Not checkable as stated
Elliott: 80% of Salesforce DevOps talent lives in 3 Indian cities
“We found out that 80% of the world's DevOps community on Salesforce lives in India in one of three cities. They go to one of three schools.”
Ted Elliott May 10, 2021 ▶ 12:22 DevOps Tool Copado Breaks $400m Valuation, as New CEO Ushers in 100% YoY Growth with Founders
May 10, 2021 positive
Disclosure
Elliott: Copado has penetrated 400 of top 5,000 Salesforce buyers
“We only focus on the top 5000 buyers of Salesforce in the world, and right now, we've penetrated 400 of them.”
Ted Elliott May 10, 2021 ▶ 11:37 DevOps Tool Copado Breaks $400m Valuation, as New CEO Ushers in 100% YoY Growth with Founders
May 10, 2021
Assertion Not checkable as stated
Salesforce made an acquisition offer to buy Copado in 2018
“And they called me and they said, Salesforce is offering to buy us. What do you think we should do? And I'm like, well, Is it a good deal? And they're like, it's a great deal. This was in 2018.”
Ted Elliott May 10, 2021 ▶ 6:21 DevOps Tool Copado Breaks $400m Valuation, as New CEO Ushers in 100% YoY Growth with Founders
May 21, 2021
Insight
Yoon: Dedicated SaaS customer support calls require roughly $700 monthly ARPU
“What's the minimum number where having like, say like a dedicated CSM or kind of Salesforce makes sense where you're having calls. And that's like 700.”
Kevin Yoon May 21, 2021 ▶ 9:22 Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets
Jun 29, 2021 neutral
Disclosure
Blackthorn integrates exclusively with Salesforce as its system of record
“Salesforce is our system of record and the only database we integrate with.”
Chris Federspiel Jun 29, 2021 ▶ 1:27 What Happened: Only $7k in Bank, Now $4.5m ARR, 100% YoY Growth
Jun 29, 2021 negative
Disclosure
Blackthorn pays 15 percent of its licensing fees back to Salesforce
“The curse side is we pay 15% of our licensing fees back to back to the dragon.”
Chris Federspiel Jun 29, 2021 ▶ 1:55 What Happened: Only $7k in Bank, Now $4.5m ARR, 100% YoY Growth
Jul 5, 2021
Disclosure
Bendov: Gong raised $200M Series D, reaching nearly $340M total funding
“The most recent round is the Series D two hundred million. Dollars led by Code Two, Thrive, Salesforce, and Index. This is the fourth round, so the total to date is like 300, almost three hundred and forty million dollars. The last round was led by Sequoia in …”
Amit Bendov Jul 5, 2021 ▶ 2:41 Will Gong Break $10b Valuation by October?
Jul 8, 2021 neutral
Insight
Abel: Initiating an acquisition process never leads to a good outcome
“Good companies are bought, not sold. I think that's true with good strategic outcomes. If you initiate it, I don't think it's ever good.”
Godard Abel Jul 8, 2021 ▶ 11:22 Today G2 Is Worth $1b. What happened 24 months ago?
Jul 8, 2021 positive
Assertion Supported
Abel: SteelBrick reached a $360M exit to Salesforce in seven quarters
“Because there in seven quarters, we achieved, you know, a three hundred sixty million dollar exit to Salesforce.”
Godard Abel Jul 8, 2021 ▶ 2:59 Today G2 Is Worth $1b. What happened 24 months ago?
Sep 21, 2021 positive
Assertion Supported
Stage 2 Capital LPs include 250 top go-to-market executives
“What's unique about the stage two capital is that all the people have all the LPs are literally 250 of the sort of biggest go to market leaders in the world. You have literally invested and created this kind of fund that we have access now to people like the p…”
Paul Fifield Sep 21, 2021 ▶ 6:30 SalesImpact In Talks to Raise $6m at $80m Valuation as they pass $4.5m Run Rate For Their Sales Coaching Platform
Oct 21, 2021 neutral
Opinion
Gordon: Salesforce rarely boots partner apps from AppExchange after acquisitions
“I don't know if that happens too often. I think within the ecosystem I mean, I'd love to hear your perspective, but I haven't heard those stories.”
Dr. Cindy Gordon Oct 21, 2021 ▶ 1:56 SalesChoice Bootstrapped to $1m in ARR on Salesforce, Now Raising $2-3m
Oct 25, 2021 positive
Assertion Not checkable as stated
Salesforce, SAP, and HubSpot spend over seven figures annually with G2
“You know, we do have large vendors also like Salesforce, SAP HubSpot as customers, and some of them frankly can spend, you know, over seven figures with us.”
Godard Abel Oct 25, 2021 ▶ 8:06 G2 on Track to Break $100m ARR 2022, $60m+ Today at $1.1b Valuation
Nov 1, 2021 bullish
Prediction Open · timeframe Nov 2026
Assaraf: Salesforce, Confluent, and Snowflake will enter observability
“I actually mentioned that Salesforce, I think, will get in our space some way, somehow, and I think I'm fluent. We'll also step into the observability space. I think also Snowflake will get there because it's just that makes no sense for companies that control…”
Ariel Assaraf Nov 1, 2021 ▶ 25:28 Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019
Dec 27, 2021 positive
Disclosure
Schneider: Salesforce is an investor in Salto
“Salesforce is one of our investors and they are definitely helping us within the ecosystem.”
Benny Schneider Dec 27, 2021 ▶ 15:03 $70m Raised with just $10k in MRR? Can this Devops for SalesOps tool Grow Into Lofty Valuation?
Dec 27, 2021 neutral
Assertion Not checkable as stated
Schneider: Enterprise customers utilize thousands of distinct business SaaS tools
“In reality, people will always talk to you about two, three, maybe four, one for CRM, one for finance, one for marketing, and maybe one for HR. But when we go and talk to customer, they have thousands of tools.”
Benny Schneider Dec 27, 2021 ▶ 4:27 $70m Raised with just $10k in MRR? Can this Devops for SalesOps tool Grow Into Lofty Valuation?
Jan 13, 2022 neutral
Disclosure
Sastrify relies on process efficiency over bulk purchasing leverage
“Yeah, we actually don't do that on a bulk level because we see that there's actually more in the, more of what we do comes from the efficiency of just doing it more often than once.”
Sven Lackinger Jan 13, 2022 ▶ 14:46 Sastrify Raises $7m at $34m Valuation, $1.6m Revenue in 10 Months
Mar 22, 2022
Disclosure
Bendov: Gong raised a $200M Series D for $340M total funding
“The most recent round is the Sirius D two hundred million. Dollars led by Code Two, Drive, Salesforce, and Index. This is the fourth round, so the total to date is like 300, almost three hundred and forty million dollars.”
Amit Bendov Mar 22, 2022 ▶ 2:26 Look Back: Is Gong looking to IPO?
Apr 13, 2022 neutral
Disclosure
Alternative charges a 5% fee, advancing 95% of SaaS contract value upfront
“Our existing generic plan is, is six months of payment terms. So you would break that 10,000 dollar contract into six payments of about 1600 dollars. And we would front the capital to Salesforce on day one. So Salesforce is ultimately able to basically close t…”
Baxter Lanius Apr 13, 2022 ▶ 5:51 He Raised $15m to Help Your New Customers Pay for your Expensive SaaS Plans
Apr 29, 2022
Assertion Not checkable as stated
Marc Benioff maintains a 30-person Office of the Chairman at Salesforce.
“And he's got a whole office of the chairman, like, 30 people, chief of staff, that just helped him drive his initiatives and his impact.”
Godard Abel Apr 29, 2022 ▶ 28:19 This Founder Built 3 SaaS Companies, hit $40m ARR 3 times. Here's how
Apr 29, 2022 positive
Assertion Supported
Half of SteelBrick's 200 employees were Godard Abel's former BigMachines staff.
“I think of the 200 people we had when Salesforce acquired us, over a hundred were with us at Big Machines, and they were totally dialed in.”
Godard Abel Apr 29, 2022 ▶ 24:47 This Founder Built 3 SaaS Companies, hit $40m ARR 3 times. Here's how
Apr 29, 2022 positive
Assertion Not checkable as stated
Abel: SteelBrick Hit Sales Plan for 17 Consecutive Quarters
“Steelbrick we never missed. It was while I was running it, I think it was 17 quarters in a row. First as a startup and then inside the Salesforce.”
Godard Abel Apr 29, 2022 ▶ 15:59 This Founder Built 3 SaaS Companies, hit $40m ARR 3 times. Here's how
Apr 29, 2022 positive
Insight
Abel: The best acquisition strategy is partnering before buying
“I also think the best way to make acquisitions happen is to partner first, and certainly that's what Salesforce does, you get to know each other, you actually make sure your products work together, do customers love them together, and then it can lead to very …”
Godard Abel Apr 29, 2022 ▶ 23:24 This Founder Built 3 SaaS Companies, hit $40m ARR 3 times. Here's how
Apr 29, 2022 positive
Assertion Not publicly verifiable
Godard Abel scaled SteelBrick from $1M to $60M ARR in two years.
“But then, and at the time Max's original product had about a million ARR. And then in two years we scaled it. Actually we beat that plan. That was a plan, but we scaled it to sixty million in two years and got acquired by Salesforce.”
Godard Abel Apr 29, 2022 ▶ 15:39 This Founder Built 3 SaaS Companies, hit $40m ARR 3 times. Here's how
May 10, 2022 positive
Disclosure
Threekit: Strategic investors in last round include ServiceNow, Salesforce, and Capgemini
“Now, what was cool about the last round, we also got, you know, strategics involved, like, ServiceNow and Salesforce and well, Salesforce was with us even prior around, but ServiceNow was cool. Capgemini.”
Matt Gorniak May 10, 2022 ▶ 13:35 How ThreeKit Plans to Grow into their $300m+ Valuation, Break $10m Revenue This Year
Jun 27, 2022 negative
Insight
Campbell: Salesforce is built for manager reporting, not sales reps
“Salesforce isn't built for the sales rep. It's built for the VP or the director level, the reporting, making sure the AEs are doing their activities.”
Patrick Campbell Jun 27, 2022 ▶ 1:22:04 Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition
Jun 27, 2022 bullish
Prediction Not checkable as stated
Campbell: Paddle will do for subscription revenue what Salesforce did for CRM
“We're going to do for The subscription dollar, what Salesforce did for the customer record where a dollar through paddle is going to be worth, you know, a lot more coming out of paddle than using infrastructure that, you know, is currently on the market basica…”
Patrick Campbell Jun 27, 2022 ▶ 2:35 Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition
Jul 15, 2022
Insight
Grant: SMBs do not care about multi-system data integrations, enterprises do
“From a technical standpoint, we can integrate into multiple data systems, and we can create apps that have data from Oracle and SAP and Salesforce and Zendesk, and the minute you say that, you realize, like, No SMB gives a crap. They just want their one thing.…”
Jen Grant Jul 15, 2022 ▶ 4:27 How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS
Aug 5, 2022
Assertion Supported
Crystal has not raised capital since a January 2018 Salesforce round
“We've not raised since January, 2018. That was the last round that Salesforce put in.”
Drew D'Agostino Aug 5, 2022 ▶ 12:51 How He increased ARPU from $50/mo to $800/mo with one simple change
Aug 5, 2022 positive
Assertion Not checkable as stated
Salesforce is one of Crystal's larger enterprise customers
“Salesforce is also one of our larger customers too.”
Drew D'Agostino Aug 5, 2022 ▶ 13:29 How He increased ARPU from $50/mo to $800/mo with one simple change
Aug 18, 2022
Disclosure
Smith: Leon integrates with Salesforce and HubSpot to predict team burnout
“So what Leon does is we integrate into like Salesforce. We primarily work with sales teams, by the way we integrate with Salesforce and HubSpot, and then we use sentiment analysis using diagnostic surveys and whatnot. Combine that into an algorithm that gives …”
Brian Smith Aug 18, 2022 ▶ 1:32 Genius Combo of SaaS Marketplace hits $2.4m ARR for Sales Burnout Tool
Sep 20, 2022 positive
Assertion Supported
Superset venture partners served as Habu's CTO and board chairman
“So the sort of the CTO who actually was the CTO of Salesforce's marketing cloud and CTO of my last company, he was the CTO of Habu for two years. The other super set partner is actually chairman of our board.”
Matt Kilmartin Sep 20, 2022 ▶ 15:38 Venture Studio Spinout Hits $250m Valuation for Clean Data Room SaaS
Nov 25, 2022 neutral
Assertion Supported
Salesforce acquired Badger Mapping's primary competitor for roughly $250 million
“I've always got my eye on, on, on Mark Benioff. Cause he bought my biggest competitor for. Two hundred and fifty million bucks or so.”
Steve Benson Nov 25, 2022 ▶ 16:14 Bootstrapper hits $5m ARR using $2m in debt, keeps all his equity
Jan 24, 2023 bullish
Opinion
Salesforce Integration Covers 80% of the Market For Modigi
“We sit inside Salesforce. So it gives us coverage of 80% of the market we feel. We're a Salesforce managed package.”
Ken Hoppe Jan 24, 2023 ▶ 2:59 Genius Bootstrapper Hits $1.7m ARR, Raised $300k But Kept 100% Equity, How?!
Jan 24, 2023
Insight
Sales Tech Stacks Are Useless Without Accurate Contact Data
“What we're saying is the most essential tool is overlooked, is, is the, if I don't have the right contact information to reach my likely buyer, None of the tech stack matters.”
Ken Hoppe Jan 24, 2023 ▶ 2:44 Genius Bootstrapper Hits $1.7m ARR, Raised $300k But Kept 100% Equity, How?!
Apr 28, 2023
Disclosure
Blackthorn shifted focus to $50K+ enterprise subscriptions over smaller deals
“So we didn't want to sell two, three, four, five K subscriptions. We wanted to do 50 K, hundred K plus space subscriptions.”
Chris Federspiel Apr 28, 2023 ▶ 2:47 Pivot City! How we pivoted 6 times on our way to $20m in revenue
May 5, 2023
Assertion Not checkable as stated
Customer success was not an accepted profession when Gainsight launched
“Customer success managers didn't have a platform of choice, they didn't have, they weren't empowered to actually make a lot of purchasing decisions at the time, and just that name, customer success, there was like, Handful of them at Salesforce, But it wasn't…”
Anthony Kennada May 5, 2023 ▶ 5:02 How I Built a Media Company (within Gainsight) that Created a $1B Brand
May 22, 2023 negative
Assertion Not checkable as stated
Hoppe: 40% of sales prospecting contact data is inaccurate
“40%, we're finding about 40% of contact data that reps use to prospect is inaccurate. It's a shocking statistic, but it's real.”
Ken Hoppe May 22, 2023 ▶ 4:13 Profitable Growth is sexy again. How we hit $1.7M profitably with only 6 FTEs and plans to scale profitably by 5x YoY.
Jun 19, 2023 neutral
Assertion Partly supported
Salesforce cut sales and marketing to 36% of revenue under investor pressure
“Their sales and marketing expense to revenue four months ago, 46%, with a 17% growth. So now they're at 36%. Why? Because investors said your sales and marketing expenses are way too high.”
Ray Rike Jun 19, 2023 ▶ 3:34 Top 5 SaaS Performance & Revenue Efficiency Metrics that Matter in 2023
Dec 28, 2023 negative
Insight
Zoho customers are significantly less likely to buy software add-ons
“So if someone who's purchased Zoho is, is showing that they're more cost conscience, they're willing to take shortcuts. They want the cheaper thing. And so it, they're less likely to purchase add-ons of this nature.”
Steve Benson Dec 28, 2023 ▶ 12:53 How to Generate $6m of Revenue and keep 100% Equity with BadgerMaps CEO
Dec 28, 2023 positive
Assertion Not checkable as stated
Salesforce drives the most leads of any Badger Maps CRM integration
“Salesforce is definitely the largest in terms of like leads and people interested, which makes sense, right?”
Steve Benson Dec 28, 2023 ▶ 12:23 How to Generate $6m of Revenue and keep 100% Equity with BadgerMaps CEO
Jan 2, 2024 bullish
Opinion
HubSpot steals Salesforce market share by starting downmarket
“I'm observing our HubSpot is taking market share away from Salesforce, and they take them from the bottom, and then from Marketo and from the other, they take them from the bottom, because when you start with a product that can serve the bottom efficiently, an…”
Nicolas Vandenberghe Jan 2, 2024 ▶ 13:44 How to Double Your Company From $16m to $30m Revenue Using Multiple Product Lines with Chilipiper CEO
Feb 15, 2024 negative
Opinion
Prados hates tools like Salesforce and Monday, relying mostly on Google Calendar
“We have so many tools that we use and pay for from Salesforce to Monday to this, that, Zoom. Honestly, I hate them all. Like, what do I use most? I use G Suite. That's the tool that I use the most. My calendar is the number one tool that I use.”
Matt Prados Feb 15, 2024 ▶ 19:31 This CEO Does $20m/year Selling Software to Chiropractic Offices
Apr 11, 2024
Disclosure
Lillia: Younium operates between CRMs and accounting software to manage subscriptions
“We typically sit between like a Salesforce and a HubSpot and a backend like a NetSuite or a QuickBooks and perhaps your own service and how to get that orchestrated and done in a good way, all the way from, you know, quoting, Dealing with the subscription over…”
Nicholas Lillia Apr 11, 2024 ▶ 2:31 How Younium Hit 200 Customers Paying $30k ACV For its Billing and Revenue Analytics tool
Jun 20, 2024 positive
Disclosure
Domartini: Cleeng restructured pricing by benchmarking Salesforce, Looker, and AWS
“Large part of the reorganization on pricing is when we signed the Looker, when we signed the Salesforce. You know, you really go deep as a CEO to understand, okay, but why Salesforce is building like this? Why Looker is building like this? Why AWS is being lik…”
Gilles Domartini Jun 20, 2024 ▶ 18:35 Founder Does $18m in 2023 Revenue Following 9 Strange SaaS Playbooks
Jul 2, 2024 neutral
Assertion Not checkable as stated
Chellappa: Big tech hires showed no performance difference compared to startup hires
“I've hired people from Salesforce, Zendesk, I've hired people from big brand companies, and I've seen no difference in performance from somebody who might have just worked for a smaller startup or run their own mom and pop business in the past.”
Sri Chellappa Jul 2, 2024 ▶ 7:29 $6m ARR CEO Shares When to Hire First AE, CSM, and VP
Jul 4, 2024 positive
Assertion Not checkable as stated
LinkedIn post sharing cold email scripts generated 1M impressions and 8,000 requests
“We had almost a million impressions for this post. 1500 likes. Almost 8000 people saying they wanted the script.”
Adam Baker Jul 4, 2024 ▶ 14:50 How I Used 1 Linkedin Post to Generate $1,000,000 in Pipeline and Closed $250,000 in new ARR
Aug 6, 2024 positive
Assertion Not publicly verifiable
Sam Jacobs: Early Salesforce retention was driven by emailed dashboards, not data migration
“And that the thing that led to retention most closely and the clearest time to value within Salesforce wasn't getting the data in. It was building a dashboard that, you know, those beautiful visualized dashboards that I first saw them through Salesforce. Sugar…”
Sam Jacobs Aug 6, 2024 ▶ 20:47 How Pavilion Hit $10m in Revenue While Balancing Investor and Customer Demands with CEO Sam Jacobs
Dec 17, 2024 positive
Assertion Not publicly verifiable
Salesforce found that building dashboards drove retention, not just loading data
“So at first, Salesforce had this idea, right, that all you needed to do was load your data into Salesforce, and that would drive retention because they had all of your data. They did a bunch of analyses, and they realized that that's not what drove retention. …”
Sam Jacobs Dec 17, 2024 ▶ 19:25 Pavilion Breaks $10m Revenue using New Growth Playbook, CEO Sam Jacobs
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