Mark Aubin

Former Co-Founder & CEO, AppBuddy · 1 appearance on the record.

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founderexecutive

Marc Aubin co-founded AppBuddy in 2009 and served as CEO, creating the GridBuddy tool to streamline Salesforce CRM workflows. He grew the business using venture debt from Lighter Capital before leading its acquisition by Validity in 2019.

10statements → 4claims → 0claims resolved → 3.9/5average certainty → 1.5/5average debate potential →

4 not checkable as stated how the 4 claims stand · each chip opens the sources

4 assertions · 1 opinion · 1 insight · 4 disclosures · every statement was checked. The predictions and assertions are the 4 claims: statements the public record can support or contradict. 0 are resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Mark argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Mark Aubin on measured tape to publish a rate. This says nothing about how they speak.

Everything Mark Aubin said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion
Aubin: Salesforce AppExchange outperforms SAP AppCenter due to enterprise buyer mindset
“I would say the Salesforce channel is a lot better, right? So the problem with the SAP app ecosystem is that they're not necessarily socialized to be an app ecosystem as much as Salesforce is. Salesforce has done a really good job socializing their customers t…”
Mark Aubin Aug 31, 2019 ▶ 2:36 1498 Why He Took $1.6M in Venture Debt From Lighter Capital
Insight
Aubin: Customer success roles shouldn't carry quotas to remain trusted advisors
“We don't actually make our CS roles a quota carrying. We feel that we really, first and foremost, want the CS role to be a trusted contact for the account that where, where they feel like they can give them both the good news and the bad news, right?”
Mark Aubin Aug 31, 2019 ▶ 8:32 1498 Why He Took $1.6M in Venture Debt From Lighter Capital
Assertion Not checkable as stated
Aubin: AppBuddy enterprise ACV is doubling year over year
“It's been doubling a year over year for the enterprise segment.”
Mark Aubin Aug 31, 2019 ▶ 1:33 1498 Why He Took $1.6M in Venture Debt From Lighter Capital
Disclosure
Aubin: AppBuddy brings AEs back into accounts once CS qualifies expansion
“We do have a dedicated customer success team that handles expansion. We really believe In investing in customer success, and it's definitely paid dividends for us, but when the expansion becomes a new opportunity, the AE comes back into the account.”
Mark Aubin Aug 31, 2019 ▶ 7:32 1498 Why He Took $1.6M in Venture Debt From Lighter Capital
Assertion Not checkable as stated
Aubin: AppBuddy has scaled to close to 550 customers
“We're at about five, close to five 50.”
Mark Aubin Aug 31, 2019 ▶ 10:25 1498 Why He Took $1.6M in Venture Debt From Lighter Capital
Disclosure
Aubin: AppBuddy has raised $4.6 million in debt and equity
“We have a total of 4.6 million both debt and equity financing.”
Mark Aubin Aug 31, 2019 ▶ 11:05 1498 Why He Took $1.6M in Venture Debt From Lighter Capital
Disclosure
Aubin: AppBuddy was bootstrapped through 2017
“No, we, I mean, we were bootstrapped all the way through 2017.”
Mark Aubin Aug 31, 2019 ▶ 11:20 1498 Why He Took $1.6M in Venture Debt From Lighter Capital
Disclosure
Aubin: AppBuddy targets a CAC payback period under 12 months
“We like to get below 12 months revenue payback period.”
Mark Aubin Aug 31, 2019 ▶ 18:47 1498 Why He Took $1.6M in Venture Debt From Lighter Capital
Assertion Not checkable as stated
Aubin: AppBuddy has around 30 employees
“So we're around 30 something people.”
Mark Aubin Aug 31, 2019 ▶ 9:38 1498 Why He Took $1.6M in Venture Debt From Lighter Capital
Assertion Not checkable as stated
Aubin: OEM partnerships generate AppBuddy's most predictable revenue
“Actually, it ends up being some of the most predictable revenue that we have because of the partners that we're partnered with.”
Mark Aubin Aug 31, 2019 ▶ 17:05 1498 Why He Took $1.6M in Venture Debt From Lighter Capital

Appearances (1)

EpisodeDateSpeaking time
1498 Why He Took $1.6M in Venture Debt From Lighter Capital Aug 31, 2019 11m
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