Aubin: AppBuddy targets a CAC payback period under 12 months
Mark Aubin · 1498 Why He Took $1.6M in Venture Debt From Lighter Capital · Aug 31, 2019 · at 18:47
Mark Aubin, founder of AppBuddy, responds to Nathan Latka regarding sales efficiency targets and customer acquisition economics.
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“We like to get below 12 months revenue payback period.”
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