payback period

15 statements across 13 episodes · 6 bullish · 1 bearish · 13 people on the record · first statement Jan 22, 2017 by Glenn Coates · across every show →

Everything said about payback period, oldest first

Jan 22, 2017 positive

Insight

Coates: Customer acquisition payback period is the speed limit of SaaS growth

“What I think about, and what a lot of the SaaS the SaaS investors and, you know, the kind of people who are thinking really well about economics are thinking about payback period, right? Because that's the kind of speed limit on how fast you can grow and like …”

Glenn Coates Jan 22, 2017 ▶ 14:21 EP 547: Handshake.com Raises $24M, Helping 1000+ Customers Manage Store Product Purchasing with CEO Glen Coates

Jan 22, 2017 negative

Insight

Coates: SaaS payback periods exceeding two years raise red flags for VCs

“Well, if you look at like what the market considers a red flag, I think if you talk to the venture community and the guys who really know this stuff, you know, they're going to flag a payback period. That's like greater than two years as, you know, probably a …”

Glenn Coates Jan 22, 2017 ▶ 17:25 EP 547: Handshake.com Raises $24M, Helping 1000+ Customers Manage Store Product Purchasing with CEO Glen Coates

Jan 22, 2017 neutral

Disclosure

Coates: Handshake targets a 12-to-18-month customer payback period

“Like right now, you know, trying to get it between a year and a year and a half is where I feel comfortable with the business.”

Glenn Coates Jan 22, 2017 ▶ 18:34 EP 547: Handshake.com Raises $24M, Helping 1000+ Customers Manage Store Product Purchasing with CEO Glen Coates

Jan 20, 2018 bullish

Assertion Not checkable as stated

Gryphon achieves a customer acquisition payback period of under three months

“Oh my gosh, less than a quarter.”

Eric Esfahanian Jan 20, 2018 ▶ 19:01 910 Sales Call Technology On How To Sign 1000+ Seat Accounts, Pass $24m in ARR

Mar 22, 2018 positive

Insight

A 1-2 year CAC payback is acceptable in payroll due to stickiness

“One to two years is fine because of the stickiness and the, how long people are on a payroll product. Nobody who goes through a payroll implementation wants to do it again anytime soon if they can help it.”

Matt Straz Mar 22, 2018 ▶ 17:18 971 How Namely Passed 1000 Customers and $40m in ARR

May 17, 2018

Insight

Huddleston: Payback period must be tracked on revenue and cash bases

“And I actually look at payback period, both on a revenue basis and a cash basis which are, you know, if you have, You know, any kind of payment term variance can be very different.”

Eric Huddleston May 17, 2018 ▶ 9:56 1027 Finally a $10m+ PR Company Focused on Analytics!

May 28, 2018 positive

Assertion Not checkable as stated

Nelissen: Prezly's payback period on new subscriptions is 4 to 6 months

“So if you look at our newer subscriptions, the new clients we sign on right now, our pay book would be around like Four to six months.”

Gijs Nelissen May 28, 2018 ▶ 9:07 1038 How Prezly Bootstrapped To $1.6m+ in ARR

Sep 29, 2018 positive

Disclosure

Niche targets a three to six-month CAC payback period

“I like to be paid back in three to six months.”

Luke Skurman Sep 29, 2018 ▶ 20:11 1162 Pittsburg Placed Niche.com Passes 10m Uniques/Mo, $3m in SaaS Revenue

Aug 31, 2019

Disclosure

Aubin: AppBuddy targets a CAC payback period under 12 months

“We like to get below 12 months revenue payback period.”

Mark Aubin Aug 31, 2019 ▶ 18:47 1498 Why He Took $1.6M in Venture Debt From Lighter Capital

Mar 11, 2020 neutral

Disclosure

Jednak: ClientPoint's CAC payback period is currently 14 months

“Well right now it's 14 months. You know, a pro forma over the next five years, you know, as we bring investment in, we're going to invest in the growth curve. The payback will change based on Different points in our customer, customer or our country, a company…”

Andy Jednak Mar 11, 2020 ▶ 12:14 1691 Why This Company Rebranded with $950k Raised Helping Clients Customize Proposals

Mar 30, 2020 positive

Disclosure

Kumar: Cropin achieves eight-month CAC payback period

“Eight months.”

Krishna Kumar Mar 30, 2020 ▶ 16:30 1710 Crop Optimization Software Hits $2.4m in ARR, $12m Raised

Jun 19, 2020 neutral

Assertion Not checkable as stated

Trainual's customer acquisition payback period is roughly four months

“Our payback period is, you know, called four months today”

Chris Ronzio Jun 19, 2020 ▶ 9:52 Trainual Hits $3m ARR, 3x YoY Helping 2500 Customers Document Key Processes

Jul 14, 2020 neutral

Assertion Not checkable as stated

Moraitakis: Workable CAC payback is 6-7 months SMB, 12-14 months enterprise

“Typically the payback is for the small customers is actually six or seven months, and for the bigger customers is 12 to 14.”

Nikos Moraitakis Jul 14, 2020 ▶ 14:14 Workable Hits $30m Run Rate, Burning $10m, Series C Valuation "Less Than $250m"

Feb 26, 2021

Assertion Not checkable as stated

Engagedly CAC payback period is typically six to nine months

“Our payback period is typically within six to nine months to get a new customer.”

Sri Chellappa Feb 26, 2021 ▶ 4:48 Bootstrapped Employee Performance SaaS hits $3.6m ARR, Up from $2.4m, Valued at $40m

Mar 13, 2021

Insight

Latka: Long payback periods create fatal cash gaps despite healthy LTV-to-CAC

“You can have super healthy CAC to LTV ratios, but if your payback period is really long, you get stuck in a cash gap and it kills the business.”

Nathan Latka Mar 13, 2021 ▶ 15:28 1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

payback period

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