Gijs Nelissen

Co-founder, Prezly · 1 appearance on the record.

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founderexecutiveengineer@digitalbase ↗lifelog.be ↗

Nelissen co-founded Prezly in Leuven, Belgium, developing a SaaS platform that integrates online newsrooms, media CRM, and PR distribution workflows. He helped steer the company's bootstrapped growth to multi-million-dollar ARR, serving hundreds of international enterprise clients.

11statements → 8claims → 0claims resolved → 4.09/5average certainty → 1.18/5average debate potential →

8 not checkable as stated how the 8 claims stand · each chip opens the sources

1 prediction · 7 assertions · 3 disclosures · every statement was checked. The prediction and assertions are the 8 claims: statements the public record can support or contradict. 0 are resolved, and 8 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Gijs argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Gijs Nelissen on measured tape to publish a rate. This says nothing about how they speak.

What they said11 Episodes1

Everything Gijs Nelissen said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Prediction Not checkable as stated

Nelissen predicts Prezly will achieve net negative churn in 2018

“Yes, absolutely. Yeah. We're hiring for that. And yeah, absolutely.”

Gijs Nelissen May 28, 2018 ▶ 11:29 1038 How Prezly Bootstrapped To $1.6m+ in ARR

Disclosure

Nelissen: Prezly would reject a 4x ARR acquisition offer

“No, absolutely not. We're not done yet. I mean, we are just getting started.”

Gijs Nelissen May 28, 2018 ▶ 13:13 1038 How Prezly Bootstrapped To $1.6m+ in ARR

Assertion Not checkable as stated

Nelissen: Prezly averages $400 monthly revenue per license

“Well, so our average like our poor or something like is around 400 per license. So that's not like per user. So I like to use RPL or something here just to make sure that's not like a user metric, but.”

Gijs Nelissen May 28, 2018 ▶ 3:03 1038 How Prezly Bootstrapped To $1.6m+ in ARR

Assertion Not checkable as stated

Nelissen: Prezly has more than 300 paying customers

“Well, it's more than four 300. That's all I can say.”

Gijs Nelissen May 28, 2018 ▶ 3:46 1038 How Prezly Bootstrapped To $1.6m+ in ARR

Assertion Not checkable as stated

Nelissen: Prezly's fully weighted CAC is around $7,000 to $8,000

“So like I would say right now it's around seven to eight K fully weighted. Yeah. Fully weighted. So including salaries and like, but there's a really big difference in like self-service client and enterprise clients, which are our most important segments.”

Gijs Nelissen May 28, 2018 ▶ 8:33 1038 How Prezly Bootstrapped To $1.6m+ in ARR

Assertion Not checkable as stated

Nelissen: Prezly's payback period on new subscriptions is 4 to 6 months

“So if you look at our newer subscriptions, the new clients we sign on right now, our pay book would be around like Four to six months.”

Gijs Nelissen May 28, 2018 ▶ 9:07 1038 How Prezly Bootstrapped To $1.6m+ in ARR

Assertion Not checkable as stated

Nelissen: Prezly has 0.9% revenue churn and 1.2% logo churn

“No, it's like 00.9 on revenue churn and 1.2 on logo churn. And I use revenue churn as LTV driver.”

Gijs Nelissen May 28, 2018 ▶ 10:04 1038 How Prezly Bootstrapped To $1.6m+ in ARR

Assertion Not checkable as stated

Prezly grew from $150K in 2014 to $900K ARR in 2016

“So, like, bookings, and so, the next year, 2014, we did one 50 K so, that's, like, times 10, but that's easy on the loan numbers. The year after that, we did 400 K. And I think End of 2016, we're around, like, 900 K, 809 hundred K yeah.”

Gijs Nelissen May 28, 2018 ▶ 12:19 1038 How Prezly Bootstrapped To $1.6m+ in ARR

Assertion Not checkable as stated

Prezly reached $1.6 million ARR in 2017

“Yes, so we should have been at, like, one, 1.6 for two, two percent. Yes, we hit that one.”

Gijs Nelissen May 28, 2018 ▶ 12:52 1038 How Prezly Bootstrapped To $1.6m+ in ARR

Disclosure

Gijs Nelissen holds approximately 43% equity in Prezly

“Yeah, it's like, 43.”

Gijs Nelissen May 28, 2018 ▶ 1:47 1038 How Prezly Bootstrapped To $1.6m+ in ARR

Disclosure

Nelissen: Prezly is bootstrapped without outside capital

“Yes. Bootstrapped.”

Gijs Nelissen May 28, 2018 ▶ 3:26 1038 How Prezly Bootstrapped To $1.6m+ in ARR

Appearances (1)

Episode	Date	Speaking time
1038 How Prezly Bootstrapped To $1.6m+ in ARR	May 28, 2018	7m

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