Nelissen: Prezly has 0.9% revenue churn and 1.2% logo churn
Gijs Nelissen · 1038 How Prezly Bootstrapped To $1.6m+ in ARR · May 28, 2018 · at 10:04
Gijs Nelissen, co-founder and CEO of Prezly, clarifies the company's exact monthly churn metrics.
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“No, it's like 00.9 on revenue churn and 1.2 on logo churn. And I use revenue churn as LTV driver.”
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More from Gijs Nelissen
Nelissen predicts Prezly will achieve net negative churn in 2018
“Yes, absolutely. Yeah. We're hiring for that. And yeah, absolutely.”
Nelissen: Prezly would reject a 4x ARR acquisition offer
“No, absolutely not. We're not done yet. I mean, we are just getting started.”
Nelissen: Prezly averages $400 monthly revenue per license
“Well, so our average like our poor or something like is around 400 per license. So that's not like per user. So I like to use RPL or something here just to make sure that's not like a user metric, but.”
Nelissen: Prezly has more than 300 paying customers
“Well, it's more than four 300. That's all I can say.”
Nelissen: Prezly's fully weighted CAC is around $7,000 to $8,000
“So like I would say right now it's around seven to eight K fully weighted. Yeah. Fully weighted. So including salaries and like, but there's a really big difference in like self-service client and enterprise clients, which are our most important segments.”