Assertion certainty 4/5 debate potential 1/5

Prezly grew from $150K in 2014 to $900K ARR in 2016

Gijs Nelissen · 1038 How Prezly Bootstrapped To $1.6m+ in ARR · May 28, 2018 · at 12:19

Gijs Nelissen, co-founder and CEO of Prezly, breaks down the company's early historical revenue milestones with Nathan Latka.

0:00 / 0:16exact quote · 16.7s
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“So, like, bookings, and so, the next year, 2014, we did one 50 K so, that's, like, times 10, but that's easy on the loan numbers. The year after that, we did 400 K. And I think End of 2016, we're around, like, 900 K, 809 hundred K yeah.”

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More from Gijs Nelissen

Prediction Not checkable as stated
Nelissen predicts Prezly will achieve net negative churn in 2018
“Yes, absolutely. Yeah. We're hiring for that. And yeah, absolutely.”
Gijs Nelissen May 28, 2018 ▶ 11:29 1038 How Prezly Bootstrapped To $1.6m+ in ARR
Disclosure
Nelissen: Prezly would reject a 4x ARR acquisition offer
“No, absolutely not. We're not done yet. I mean, we are just getting started.”
Gijs Nelissen May 28, 2018 ▶ 13:13 1038 How Prezly Bootstrapped To $1.6m+ in ARR
Assertion Not checkable as stated
Nelissen: Prezly averages $400 monthly revenue per license
“Well, so our average like our poor or something like is around 400 per license. So that's not like per user. So I like to use RPL or something here just to make sure that's not like a user metric, but.”
Gijs Nelissen May 28, 2018 ▶ 3:03 1038 How Prezly Bootstrapped To $1.6m+ in ARR
Assertion Not checkable as stated
Nelissen: Prezly has more than 300 paying customers
“Well, it's more than four 300. That's all I can say.”
Gijs Nelissen May 28, 2018 ▶ 3:46 1038 How Prezly Bootstrapped To $1.6m+ in ARR
Assertion Not checkable as stated
Nelissen: Prezly's fully weighted CAC is around $7,000 to $8,000
“So like I would say right now it's around seven to eight K fully weighted. Yeah. Fully weighted. So including salaries and like, but there's a really big difference in like self-service client and enterprise clients, which are our most important segments.”
Gijs Nelissen May 28, 2018 ▶ 8:33 1038 How Prezly Bootstrapped To $1.6m+ in ARR
Assertion Not checkable as stated
Nelissen: Prezly's payback period on new subscriptions is 4 to 6 months
“So if you look at our newer subscriptions, the new clients we sign on right now, our pay book would be around like Four to six months.”
Gijs Nelissen May 28, 2018 ▶ 9:07 1038 How Prezly Bootstrapped To $1.6m+ in ARR
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