Prediction Open · timeframe Sep 2023
Skurman projects Niche will reach $100M ARR with 10,000 clients
“I'm confident we're building a business that's going to have 10,000 paying clients averaging 10,000 dollars a year and building a hundred million dollars of recurring revenue.”
Insight
Skurman advises startups to never outsource sales or tech development
“One, go after the biggest market humanly possible. Always own your sales folks internally. Don't ever outsource that and own tech internally. Never outsource that.”
Disclosure
Niche drives leads via automated monthly traffic reports to all US schools
“We also have a very successful mail merge every month to our clients and our non-clients where we send them every month. Here's how much traffic is on our page. Here's how much traffic your competitors are getting. And here's how many clicks we're driving back…”
Disclosure
Niche plans to launch workplace reviews targeting major tech companies
“So by the end of this year, we'll have moved into workplaces. So the same model, but on what it's like to work at Apple, Facebook, and Google.”
Assertion Not checkable as stated
Niche.com sees 50M trailing unique visitors and 70-80% traffic growth
“Last 12 months we had fifty million unique visitors. This month we're going to do about nine, ten million monthly visits. We're growing traffic 70, 80% right now.”
Prediction Not checkable as stated
Niche SaaS revenue to surpass 50% of total revenue in 2019
“Yeah, so this year, I would say that SaaS is going to be just shy of 50%. Next year that flips to more SaaS.”
Assertion Not checkable as stated
Niche SaaS revenue grows at 200% year-over-year
“But SaaS is growing at about 200% right now.”
Disclosure
Niche institutional contracts range from $5,000 to $500,000 annually
“We have some clients that are spending a half a million dollars a year with us, and we have some clients that are spending 5000 dollars a year with us. I would say for most schools, the bread and butter contracts are between five and 20 K a year.”
Opinion
Niche estimates US school and college TAM at 15,000 clients
“I would say that that market could look like 15,000 paying clients just with high schools and colleges in the United States.”
Prediction Not checkable as stated
Niche targets 800 paying SaaS clients by end of 2018
“The end of 16, we had 78. The end of 17, we had three 36, and the end of this year, we'll have 800 paying clients.”
Assertion Supported
Niche raises $6.6M after operating on only $1M in prior funding
“We just raised 6.6 million dollars and before that, we had only raised a million dollars in the history of the company.”
Assertion Not checkable as stated
Niche maintains 80% annual gross logo retention rate
“We're at 80% right now.”
Disclosure
Niche targets a three to six-month CAC payback period
“I like to be paid back in three to six months.”
