Niche drives leads via automated monthly traffic reports to all US schools
Luke Skurman · 1162 Pittsburg Placed Niche.com Passes 10m Uniques/Mo, $3m in SaaS Revenue · Sep 29, 2018 · at 10:07
Luke Skurman, founder and CEO of Niche.com, describes the company's automated outbound acquisition engine to Nathan Latka.
0:00 / 0:21exact quote · 21.9s
720p mp4 · rendered on demand · StarZero watermark
“We also have a very successful mail merge every month to our clients and our non-clients where we send them every month. Here's how much traffic is on our page. Here's how much traffic your competitors are getting. And here's how many clicks we're driving back to your site right now. And we send that dynamically every month to every high school and every college in the United States.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Luke Skurman
Skurman projects Niche will reach $100M ARR with 10,000 clients
“I'm confident we're building a business that's going to have 10,000 paying clients averaging 10,000 dollars a year and building a hundred million dollars of recurring revenue.”
Skurman advises startups to never outsource sales or tech development
“One, go after the biggest market humanly possible. Always own your sales folks internally. Don't ever outsource that and own tech internally. Never outsource that.”
Niche plans to launch workplace reviews targeting major tech companies
“So by the end of this year, we'll have moved into workplaces. So the same model, but on what it's like to work at Apple, Facebook, and Google.”
Niche.com sees 50M trailing unique visitors and 70-80% traffic growth
“Last 12 months we had fifty million unique visitors. This month we're going to do about nine, ten million monthly visits. We're growing traffic 70, 80% right now.”