Insight certainty 5/5 debate potential 3/5

Skurman advises startups to never outsource sales or tech development

Luke Skurman · 1162 Pittsburg Placed Niche.com Passes 10m Uniques/Mo, $3m in SaaS Revenue · Sep 29, 2018 · at 21:59

Luke Skurman, founder and CEO of Niche.com, reflects on the most important lessons he would share with his 20-year-old self regarding company building.

0:00 / 0:10exact quote · 10.5s
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“One, go after the biggest market humanly possible. Always own your sales folks internally. Don't ever outsource that and own tech internally. Never outsource that.”

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More from Luke Skurman

Prediction Open · timeframe Sep 2023
Skurman projects Niche will reach $100M ARR with 10,000 clients
“I'm confident we're building a business that's going to have 10,000 paying clients averaging 10,000 dollars a year and building a hundred million dollars of recurring revenue.”
Luke Skurman Sep 29, 2018 ▶ 19:08 1162 Pittsburg Placed Niche.com Passes 10m Uniques/Mo, $3m in SaaS Revenue
Disclosure
Niche drives leads via automated monthly traffic reports to all US schools
“We also have a very successful mail merge every month to our clients and our non-clients where we send them every month. Here's how much traffic is on our page. Here's how much traffic your competitors are getting. And here's how many clicks we're driving back…”
Luke Skurman Sep 29, 2018 ▶ 10:07 1162 Pittsburg Placed Niche.com Passes 10m Uniques/Mo, $3m in SaaS Revenue
Disclosure
Niche plans to launch workplace reviews targeting major tech companies
“So by the end of this year, we'll have moved into workplaces. So the same model, but on what it's like to work at Apple, Facebook, and Google.”
Luke Skurman Sep 29, 2018 ▶ 15:55 1162 Pittsburg Placed Niche.com Passes 10m Uniques/Mo, $3m in SaaS Revenue
Assertion Not checkable as stated
Niche.com sees 50M trailing unique visitors and 70-80% traffic growth
“Last 12 months we had fifty million unique visitors. This month we're going to do about nine, ten million monthly visits. We're growing traffic 70, 80% right now.”
Luke Skurman Sep 29, 2018 ▶ 3:06 1162 Pittsburg Placed Niche.com Passes 10m Uniques/Mo, $3m in SaaS Revenue
Prediction Not checkable as stated
Niche SaaS revenue to surpass 50% of total revenue in 2019
“Yeah, so this year, I would say that SaaS is going to be just shy of 50%. Next year that flips to more SaaS.”
Luke Skurman Sep 29, 2018 ▶ 4:16 1162 Pittsburg Placed Niche.com Passes 10m Uniques/Mo, $3m in SaaS Revenue
Assertion Not checkable as stated
Niche SaaS revenue grows at 200% year-over-year
“But SaaS is growing at about 200% right now.”
Luke Skurman Sep 29, 2018 ▶ 4:26 1162 Pittsburg Placed Niche.com Passes 10m Uniques/Mo, $3m in SaaS Revenue
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