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Eric Huddleston

CEO, Aprimo · 1 appearance on the record.

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executivefounderoperatorLinkedIn ↗aprimo.com ↗

Erik Huddleston is an enterprise SaaS executive who served as CEO of PR analytics platform TrendKite, leading it through a $225 million acquisition by Cision. He later served as President of Cision before becoming CEO of digital asset management platform Aprimo.

12statements → 7claims → 1claims resolved → 3.83/5average certainty → 1.33/5average debate potential →

0 supported 1 partly supported 0 contradicted 6 not checkable as stated how the 7 claims stand · each chip opens the sources

1 prediction · 6 assertions · 2 insights · 3 disclosures · every statement was checked. The prediction and assertions are the 7 claims: statements the public record can support or contradict. 1 is resolved, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Eric argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Eric Huddleston on measured tape to publish a rate. This says nothing about how they speak.

Everything Eric Huddleston said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Huddleston: When founders should accept an investor-mandated external CEO
“They really need to look at a trade off of the enterprise value that they can create over what timeframe. And you know, if they're confident that, you know, they can kind of eke it out with less capital and have a fantastic outcome in a timeframe that, that wo…”
Eric Huddleston May 17, 2018 ▶ 5:49 1027 Finally a $10m+ PR Company Focused on Analytics!
Insight
Huddleston: Payback period must be tracked on revenue and cash bases
“And I actually look at payback period, both on a revenue basis and a cash basis which are, you know, if you have, You know, any kind of payment term variance can be very different.”
Eric Huddleston May 17, 2018 ▶ 9:56 1027 Finally a $10m+ PR Company Focused on Analytics!
Disclosure
Huddleston: TrendKite routes better leads and resources to top-closing reps
“So we actually do something that I call dynamic CAC allocation. So we'll actually buy us more support resources to our most efficient closers and then we'll also build kind of a portfolio, an account portfolio that has a different mix of You know, high value, …”
Eric Huddleston May 17, 2018 ▶ 12:20 1027 Finally a $10m+ PR Company Focused on Analytics!
Prediction Not checkable as stated
Huddleston: TrendKite should achieve triple-digit revenue growth through 2018
“We should, and we should be able to in 2018, and then the law of gravity will kind of take effect.”
Eric Huddleston May 17, 2018 ▶ 17:36 1027 Finally a $10m+ PR Company Focused on Analytics!
Assertion Not checkable as stated
Huddleston: Nike Uses TrendKite for Regional Brand Image Impact Analytics
“Nike leverages us to understand the impact of their image across, you know, geographies, you know, because it's, it varies radically based on, you know, what sports are hot in those countries, you know, who the endorsers are there, the, You know, the footwear …”
Eric Huddleston May 17, 2018 ▶ 6:56 1027 Finally a $10m+ PR Company Focused on Analytics!
Assertion Not checkable as stated
Huddleston: TrendKite charges five to low six figures annually
“You know, it's actually pretty, you know, it's pretty, pretty transactional for in the grand scheme of things. So, you know, five figures to low six figures.”
Eric Huddleston May 17, 2018 ▶ 7:49 1027 Finally a $10m+ PR Company Focused on Analytics!
Disclosure
Huddleston: TrendKite targets an eight-month CAC payback on gross profit
“Eight months on a gross profit basis.”
Eric Huddleston May 17, 2018 ▶ 9:28 1027 Finally a $10m+ PR Company Focused on Analytics!
Assertion Partly supported
Huddleston: TrendKite has raised about $37 million to date
“We've raised about thirty seven million.”
Eric Huddleston May 17, 2018 ▶ 4:39 1027 Finally a $10m+ PR Company Focused on Analytics!
Assertion Not checkable as stated
Huddleston: TrendKite has scaled past 200 employees from seven in 2014
“We've got over 200 employees now which is up a lot from seven in 2014.”
Eric Huddleston May 17, 2018 ▶ 11:18 1027 Finally a $10m+ PR Company Focused on Analytics!
Assertion Not checkable as stated
Huddleston: TrendKite employs approximately 75 quota-carrying sales reps
“We've got probably 75 you know, quota carrying reps.”
Eric Huddleston May 17, 2018 ▶ 11:35 1027 Finally a $10m+ PR Company Focused on Analytics!
Disclosure
Huddleston: TrendKite only figured out account expansion in the past year
“We really started to figure out expansion, you know, literally in the last 12 months.”
Eric Huddleston May 17, 2018 ▶ 14:34 1027 Finally a $10m+ PR Company Focused on Analytics!
Assertion Not checkable as stated
Huddleston: TrendKite has a few thousand active customers
“A few thousand.”
Eric Huddleston May 17, 2018 ▶ 17:51 1027 Finally a $10m+ PR Company Focused on Analytics!

Appearances (1)

EpisodeDateSpeaking time
1027 Finally a $10m+ PR Company Focused on Analytics! May 17, 2018 11m
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