Huddleston: TrendKite routes better leads and resources to top-closing reps
Eric Huddleston · 1027 Finally a $10m+ PR Company Focused on Analytics! · May 17, 2018 · at 12:20
TrendKite CEO Eric Huddleston explains his sales team resource allocation framework on Nathan Latka's podcast.
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“So we actually do something that I call dynamic CAC allocation. So we'll actually buy us more support resources to our most efficient closers and then we'll also build kind of a portfolio, an account portfolio that has a different mix of You know, high value, mid value, low value accounts, depending on how effective they've been executing.”
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