Huddleston: Nike Uses TrendKite for Regional Brand Image Impact Analytics
Eric Huddleston · 1027 Finally a $10m+ PR Company Focused on Analytics! · May 17, 2018 · at 6:56
TrendKite CEO Eric Huddleston discusses enterprise customer use cases for TrendKite's PR analytics platform with Nathan Latka.
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“Nike leverages us to understand the impact of their image across, you know, geographies, you know, because it's, it varies radically based on, you know, what sports are hot in those countries, you know, who the endorsers are there, the, You know, the footwear and accessories that that, that are in vogue in, in those geographies.”
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