TrendKite CEO Eric Huddleston explains TrendKite's annual contract pricing to Nathan Latka.
Insight
Huddleston: When founders should accept an investor-mandated external CEO
“They really need to look at a trade off of the enterprise value that they can create over what timeframe. And you know, if they're confident that, you know, they can kind of eke it out with less capital and have a fantastic outcome in a timeframe that, that wo…”
Insight
Huddleston: Payback period must be tracked on revenue and cash bases
“And I actually look at payback period, both on a revenue basis and a cash basis which are, you know, if you have,
You know, any kind of payment term variance can be very different.”
Disclosure
Huddleston: TrendKite routes better leads and resources to top-closing reps
“So we actually do something that I call dynamic CAC allocation. So we'll actually buy us more support resources to our most efficient closers and then we'll also build kind of a portfolio, an account portfolio that has a different mix of You know, high value, …”
Prediction Not checkable as stated
Huddleston: TrendKite should achieve triple-digit revenue growth through 2018
“We should, and we should be able to in 2018, and then the law of gravity will kind of take effect.”
Assertion Not checkable as stated
Huddleston: Nike Uses TrendKite for Regional Brand Image Impact Analytics
“Nike leverages us to understand the impact of their image across, you know, geographies, you know, because it's, it varies radically based on, you know, what sports are hot in those countries, you know, who the endorsers are there, the, You know, the footwear …”
Disclosure
Huddleston: TrendKite targets an eight-month CAC payback on gross profit
“Eight months on a gross profit basis.”