Assertion Not checkable as stated
Trainual monthly churn drops to 0.7% after "4x4" customer activation
“Okay, so four users and four subjects is our metric. Four by four. We've got posters of like a Jeep driving up a hill all over the office. So if they do four by four, Churn is under one percent monthly. It's like a, like .7% monthly, which is really where we w…”
Insight
Trainual uses 25-seat pricing buckets to prevent users from sharing logins
“So the big utility of our app is it's tracking everyone individually being trained up to speed up to date. And so we didn't want to sell per license per user and have people share logins and kind of game the system. So 25 user buckets kind of match with the st…”
Disclosure
Trainual's convertible note blocked repayment once the startup hit revenue thresholds
“So we had an interesting trigger in our convertible note where once we hit a certain revenue threshold, the ability for me to pay back went away.”
Insight
Ronzio: Per-user pricing breaks accountability in training software
“If we charge per user, people share licenses and that defeats the purpose of the system. So we do in buckets of users.”
Disclosure
Ronzio: Trainual grew from $1.8K to nearly $60K MRR in 2018
“So January, we had 1800 a month in SaaS revenue. And so now we're approaching 60 K, like you mentioned.”
Disclosure
Ronzio: Trainual offers affiliates a 20% recurring commission
“We pay a 20% ongoing commission.”
Insight
Ronzio: Process documentation lacks urgency unless a company is scaling or hiring
“Documenting your business is something that everyone knows is important, but it's not an urgency unless you're really scaling, really hiring.”
Insight
Ronzio: Fast-growing SaaS gets no more from Lighter Capital than credit cards
“They'll only give you a three or four times what your MRR is. And when you're growing at such an early stage like this, they look backwards. So they look at your last three months of our MRR and with how much we've been growing, you know, 30, 40% month over mo…”
Disclosure
Trainual spent roughly $120,000 on advertising in May 2020
“No, last month we were probably a 120,000.”
Assertion Not checkable as stated
Trainual is getting more signups from organic channels than paid ads
“It has been to date, but it's starting to flip where we're getting more of our signups from organic now, just based on how much content and marketing we've done.”
Assertion Not checkable as stated
Trainual's average revenue per customer is over $100 per month
“On average they're a little over a hundred dollars a month.”
Assertion Not checkable as stated
Trainual reached over 2,500 customers by June 2020
“We're just over 2500 now.”
Assertion Not checkable as stated
Trainual reached $250,000 in monthly recurring revenue in May 2020
“Yeah, that's it. We hit that last month.”
Prediction Not checkable as stated
Trainual expects to finish 2020 at approximately $3.5 million ARR
“Yeah, so we should end this year at the, about 3.5 ARR.”
Assertion Not checkable as stated
Trainual's customer acquisition payback period is roughly four months
“Our payback period is, you know, called four months today”
Assertion Not checkable as stated
Trainual's annual gross revenue churn is between thirty and forty percent
“So it's gone down a bit, but it's still in the high thirties, low forties.”
Assertion Not checkable as stated
Trainual pays a $350 to $400 CAC for $100 per month customers
“Three 50 to 400 dollars.”
Assertion Not checkable as stated
Trainual is cash-flow break-even driven by upfront annual sales collections
“Surprisingly, we just crested the profitability cash flow profitable mark. The, and that's due to annual sales. So annual sales coming in the cash flow from those you know, keeps our, keeps us right about break even.”
Assertion Not checkable as stated
Ronzio: Trainual's monthly ARPU is $95
“95 dollars right now is our ARPU.”
Assertion Not checkable as stated
Ronzio: Organized Chaos reached over $1M annual revenue before SaaS pivot
“We were just over a million a year in consulting revenue.”
Disclosure
Ronzio: Trainual has just under 600 paying customers
“Just under 600 paying customers today.”
Disclosure
Ronzio: Trainual has over 300 active affiliates selling the product
“So we've got just over 300 affiliates that have helped up, helped us sell the product.”
Disclosure
Ronzio: Affiliates drive about 14% of Trainual's monthly revenue
“About 14%.”
Assertion Not checkable as stated
Ronzio: 8% of Trainual users facing a credit card gate start trials
“Eight percent right now.”
