The Ledger
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Aubin: Salesforce AppExchange outperforms SAP AppCenter due to enterprise buyer mindset
“I would say the Salesforce channel is a lot better, right? So the problem with the SAP app ecosystem is that they're not necessarily socialized to be an app ecosystem as much as Salesforce is. Salesforce has done a really good job socializing their customers t…”
Aubin: Customer success roles shouldn't carry quotas to remain trusted advisors
“We don't actually make our CS roles a quota carrying. We feel that we really, first and foremost, want the CS role to be a trusted contact for the account that where, where they feel like they can give them both the good news and the bad news, right?”
Aubin: AppBuddy enterprise ACV is doubling year over year
“It's been doubling a year over year for the enterprise segment.”
Aubin: AppBuddy brings AEs back into accounts once CS qualifies expansion
“We do have a dedicated customer success team that handles expansion. We really believe In investing in customer success, and it's definitely paid dividends for us, but when the expansion becomes a new opportunity, the AE comes back into the account.”
Aubin: AppBuddy has raised $4.6 million in debt and equity
“We have a total of 4.6 million both debt and equity financing.”
Aubin: AppBuddy was bootstrapped through 2017
“No, we, I mean, we were bootstrapped all the way through 2017.”