Insight
Bendov: Selling software cheap prevents learning from customer objections
“A price that isn't cheap because if you sell cheap, you aren't really learning anything. So if there were like objections, we wanted to give like a reasonable price. Price is pretty close to what we would ultimately charge. So if people said no, we'd learn wha…”
Insight
Bendov: Squeezing renewal margins does not matter during hypergrowth
“When you grow so quickly, the early customers don't really matter because you're growing like 300 to 400% every year. So like these extra 10% that you're going to get from renewals at existing customers doesn't really move the needle. So you much better off fo…”
Assertion Not checkable as stated
Bendov: Gong has a Net Promoter Score of 72
“Our net promoter score is, is seven to two right now.”
Assertion Not checkable as stated
Bendov: Gong maintains over 150% net dollar retention
“So our NDR is almost always, like, even these days, moreover, like, a 150%.”
Insight
Bendov: Genuine marketing outperforms overanalyzing multi-touch attribution
“I think when people try to overanalyze, you kind of do things that they're real and genuine, over time, they pay a big dividend.”
Assertion Not checkable as stated
Bendov: Gong's Net Promoter Score is 72
“Our net promoter score is, is seven to two right now.”
Assertion Not checkable as stated
Bendov: Gong's net dollar retention is over 150%
“So our NDR is almost always, like, even these days, moreover, like, a 150%.”
Assertion Not checkable as stated
Bendov: Gong maintains a Net Promoter Score of 72
“Our Net Promoter Score is, is seven to two, right?”
Assertion Not checkable as stated
Bendov: Gong's Net Dollar Retention consistently exceeds 150%
“So our NDR is almost always, like, even these days, moreover, like, a 150%.”
Assertion Not checkable as stated
Bendov says Gong operates on Series B funds, leaving Series C untouched
“So we haven't even touched, we're still running on a series B money, right? We raised the series B. We did not start touching The Serious Serious C money we raised in December, and we still have a pretty long way to go with a Serious B, right?”
Assertion Not checkable as stated
Bendov reveals Gong's three-year customer cohorts expand to 250% initial value
“Those cohorts are around, like, 250 and north, right, percent of what they bought, and they're still, like, most of them are, like, are still with us, right?”
Assertion Not checkable as stated
Bendov: Gong never encounters legacy call-tracking tools in sales deals
“We, I'll beg to differ here because I don't even, I don't see these companies ever.”
Disclosure
Bendov: Gong's Series D valuation reached close to $2.2B
“It was close to 2.2 billion dollars.”
Assertion Not checkable as stated
Bendov: Gong is still running entirely on its Series B capital
“So we haven't even touched, we're still running on a series B money, right? We raised the series B. We did not start touching The Serious Serious C money we raised in December, and we still have a pretty long way to go with a Serious B, right?”
Assertion Not checkable as stated
Bendov: Gong's 3-year customer cohorts expand to 250%+
“So our history, I mean, we started selling, like, in the year of about, like, three years of history. Those cohorts are around, like, 250 and north, right? Percent of what they bought, and they're still, like, most of them are, like, are still with us, right?”
Assertion Not checkable as stated
Bendov: Gong's LTV to CAC ratio exceeds 5x
“LTV to CAC is like greater than five.”
Insight
Bendov: Content must be easily consumed, immediately applicable, and strictly relevant
“We have like three attributes for content. First, that it's like, it's easy to consume. So not like 13 pages, white papers that nobody wants it to read. Second, it's immediately applicable. It's not some kind of like, you know, bold ideas that you could apply …”
Disclosure
Bendov: Gong CSMs are measured on NPS rather than sales quotas
“The CSMs are measured mostly on NPS. They're not sales people. They want to make sure the customer has the best possible service. They kind of do have like NPS and renewal rate, which is kind of proxy, but it's a very small A portion of their compensation, so …”
Disclosure
Bendov: Gong raised $200M Series D, reaching nearly $340M total funding
“The most recent round is the Series D two hundred million. Dollars led by Code Two, Thrive, Salesforce, and Index. This is the fourth round, so the total to date is like 300, almost three hundred and forty million dollars. The last round was led by Sequoia in …”
Disclosure
Bendov: Gong's Series D valuation reached close to $2.2 billion
“It was close to 2.2 billion dollars.”
Insight
Bendov: Sales rep turnover drives Gong's organic lead generation
“So people got sales has like I think about like 20, 15 to 20% annual attrition. But actually that's worked well for us because if I use going at my current company and I'm leaving another odds are we'll get a new lead.”
Disclosure
Gong is still operating entirely on its Series B funding.
“So we haven't even touched, we're still running on a series B money, right? We raised the series B. We did not start touching The Serious Serious C money we raised in December, and we still have a pretty long way to go with a Serious B, right?”
Prediction Not checkable as stated
Bendov: Gong will not reach $100M run rate this year
“No, no, no. We're not we're not going to get to a hundred million pieces here, but we're not far from that.”
Disclosure
Bendov: Gong measures CSMs mostly on NPS, not sales quotas
“The CSMs are measured mostly on NPS. They're not sales people. They want to make sure the customer is getting the best possible service. They kind of do have like NPS and renewal rate, which is kind of proxy, but it's a very small A portion of their compensati…”
