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Reena Gupta

Founder & CEO, Mom Relaunch Foundation · 1 appearance on the record.

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founderexecutiveauthorreenagupta.com ↗

Reena Gupta founded the IT consulting firm Avankia and bootstrapped TargetRecruit—a talent acquisition platform built on Salesforce—to millions in ARR before exiting the company in 2018. She later established Mom Relaunch Foundation to support women returning to the workforce, launched the AI-driven workforce development platform Wisdocity, and authored the book Career Interrupted.

15statements → 5claims → 2claims resolved → 3.8/5average certainty → 1.2/5average debate potential →

2 supported 0 partly supported 0 contradicted 3 not checkable as stated how the 5 claims stand · each chip opens the sources

5 assertions · 1 opinion · 1 insight · 8 disclosures · every statement was checked. The predictions and assertions are the 5 claims: statements the public record can support or contradict. 2 are resolved, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Reena argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Target Recruit is a Salesforce-based ATS monetized via licenses and services
“So target recruit is a subscription based applicant tracking system and vendor management system, which is based on salesforce.com. And we, the business model is we have a per user license. Cost as well as some services.”
Reena Gupta Oct 21, 2018 ▶ 2:39 1184 California Mom Bootstraps HR Tech to $5m in ARR

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Reena Gupta on measured tape to publish a rate. This says nothing about how they speak.

Everything Reena Gupta said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion
Gupta: Salesforce AppExchange spoils entrepreneurs with inbound leads
“Salesforce app exchange is an amazing world. It just, I call it as it spoils entrepreneurs like us because they send us so many leads inbound leads, To us. And they literally say, here's the customer. Work with them.”
Reena Gupta Oct 21, 2018 ▶ 11:53 1184 California Mom Bootstraps HR Tech to $5m in ARR
Insight
Gupta: Working mothers achieve high productivity when given schedule flexibility
“There are a lot of women in my company who are, like, in a high position, some management positions, and they have, they're all rockstar moms is what they call, I call them, and all they need is a little bit more flexibility in terms of how they can work. Thei…”
Reena Gupta Oct 21, 2018 ▶ 18:52 1184 California Mom Bootstraps HR Tech to $5m in ARR
Disclosure
Gupta: All my companies are fully bootstrapped
“No, all my companies are bootstrapped.”
Reena Gupta Oct 21, 2018 ▶ 5:00 1184 California Mom Bootstraps HR Tech to $5m in ARR
Assertion Not checkable as stated
Gupta: Target Recruit has close to 300 active customers
“I would say close to about 300 is the right number.”
Reena Gupta Oct 21, 2018 ▶ 8:58 1184 California Mom Bootstraps HR Tech to $5m in ARR
Assertion Not checkable as stated
Gupta: Target Recruit is growing at 30% to 35% year-over-year
“I would say it's more about 30, 35%.”
Reena Gupta Oct 21, 2018 ▶ 10:30 1184 California Mom Bootstraps HR Tech to $5m in ARR
Disclosure
Gupta: Target Recruit has over 80% retention in mid-to-large clients
“I would say we, in the, Mid to large, we are close to over 80% in attrition our retention, basically.”
Reena Gupta Oct 21, 2018 ▶ 14:05 1184 California Mom Bootstraps HR Tech to $5m in ARR
Disclosure
Gupta: Target Recruit retention is 50% to 60% for SMBs
“And on the smaller size, on the smaller, I would say we are close to 50, 50, 60.”
Reena Gupta Oct 21, 2018 ▶ 14:15 1184 California Mom Bootstraps HR Tech to $5m in ARR
Disclosure
Target Recruit reached $5M ARR without ever calculating customer lifetime value
“And I've, I'll be very honest. We don't, we have not calculated the metric called lifetime value of the customer.”
Reena Gupta Oct 21, 2018 ▶ 15:12 1184 California Mom Bootstraps HR Tech to $5m in ARR
Disclosure
Gupta: A single Salesforce event costs Target Recruit nearly $50,000
“I think if you look into it, one of our biggest expenses Salesforce event. It's pretty hefty. I'm close to 50 cages for one event.”
Reena Gupta Oct 21, 2018 ▶ 17:26 1184 California Mom Bootstraps HR Tech to $5m in ARR
Assertion Supported
Target Recruit is a Salesforce-based ATS monetized via licenses and services
“So target recruit is a subscription based applicant tracking system and vendor management system, which is based on salesforce.com. And we, the business model is we have a per user license. Cost as well as some services.”
Reena Gupta Oct 21, 2018 ▶ 2:39 1184 California Mom Bootstraps HR Tech to $5m in ARR
Assertion Supported
Mom Relaunch monetizes by placing trained talent into consulting projects
“So mom relaunch business model is to do the placement and consulting projects by utilizing the talent pool that we train on a launch pad.”
Reena Gupta Oct 21, 2018 ▶ 2:56 1184 California Mom Bootstraps HR Tech to $5m in ARR
Assertion Not checkable as stated
Gupta: Target Recruit employs around 50 to 55 people
“So about target recruit, it's about 50 to 55 people on and off in that size.”
Reena Gupta Oct 21, 2018 ▶ 5:15 1184 California Mom Bootstraps HR Tech to $5m in ARR
Disclosure
Gupta: Target Recruit charges about $99 per user per month
“Our target recruit is per user license about 99 dollars per user per month.”
Reena Gupta Oct 21, 2018 ▶ 6:51 1184 California Mom Bootstraps HR Tech to $5m in ARR
Disclosure
Gupta: Target Recruit has four sales employees out of 50 staff
“On sales is we have four.”
Reena Gupta Oct 21, 2018 ▶ 13:23 1184 California Mom Bootstraps HR Tech to $5m in ARR
Disclosure
Gupta: Over 50% of Target Recruit's team works on implementation
“Implementation, which means that we have to say over 50% is an implementation.”
Reena Gupta Oct 21, 2018 ▶ 13:29 1184 California Mom Bootstraps HR Tech to $5m in ARR

Appearances (1)

EpisodeDateSpeaking time
1184 California Mom Bootstraps HR Tech to $5m in ARR Oct 21, 2018 11m
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