Dr. Cindy Gordon

Founder and CEO, SalesChoice Inc. · 1 appearance on the record.

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Dr. Cindy Gordon is an AI strategist, board director, and author of over a dozen books focused on predictive analytics and AI governance. Prior to founding SalesChoice, she served as an executive at Accenture, Xerox, and Citicorp, and was an early angel investor in Eloqua.

12statements → 3claims → 0claims resolved → 3.5/5average certainty → 1.42/5average debate potential → ≈4.0/5argument clarity, estimated →

3 not checkable as stated how the 3 claims stand · each chip opens the sources

3 assertions · 2 opinions · 2 insights · 5 disclosures · every statement was checked. The predictions and assertions are the 3 claims: statements the public record can support or contradict. 0 are resolved, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Dr. argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Dr. Cindy Gordon on measured tape to publish a rate. This says nothing about how they speak.

What they said12 Episodes1

Everything Dr. Cindy Gordon said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion

Gordon: Salesforce rarely boots partner apps from AppExchange after acquisitions

“I don't know if that happens too often. I think within the ecosystem I mean, I'd love to hear your perspective, but I haven't heard those stories.”

Dr. Cindy Gordon Oct 21, 2021 ▶ 1:56 SalesChoice Bootstrapped to $1m in ARR on Salesforce, Now Raising $2-3m

Insight

Gordon: Enterprise AI sales requires engineering or MBA talent, not traditional BDRs

“We've learned that because to sell AI and advanced analytics, you have to hire probably an engineering base. And also an MBA is, is not a bad idea because the kinds of people that we like to hit, we don't sell low, right? So these decisions usually have to be …”

Dr. Cindy Gordon Oct 21, 2021 ▶ 12:46 SalesChoice Bootstrapped to $1m in ARR on Salesforce, Now Raising $2-3m

Assertion Not checkable as stated

Gordon: SalesChoice client revenue averages well above $4,000 monthly

“No, no. We basically are averaging a much higher ratio than four K a month on our clients.”

Dr. Cindy Gordon Oct 21, 2021 ▶ 4:32 SalesChoice Bootstrapped to $1m in ARR on Salesforce, Now Raising $2-3m

Opinion

Gordon: SalesChoice only works for mid-market and large enterprise

“First of all, are the kind of use case that we have, it only will really work well with mid upper mid market and large enterprise. So we're not a small business play at all.”

Dr. Cindy Gordon Oct 21, 2021 ▶ 4:56 SalesChoice Bootstrapped to $1m in ARR on Salesforce, Now Raising $2-3m

Insight

Gordon: Salespeople have zero patience for low-quality AI agents

“It's so easy to surface crap with these AI agents and not, and salespeople have zero, they have zero patients. If you're not delivering value from the get go, you know, it won't last.”

Dr. Cindy Gordon Oct 21, 2021 ▶ 8:40 SalesChoice Bootstrapped to $1m in ARR on Salesforce, Now Raising $2-3m

Assertion Not checkable as stated

Gordon: Purolator is SalesChoice's largest client account

“Purelator would be, it's a two billion dollar company. So that's one of our largest accounts where we're, you know, running all of their insights for, you know, all channels in the company.”

Dr. Cindy Gordon Oct 21, 2021 ▶ 9:19 SalesChoice Bootstrapped to $1m in ARR on Salesforce, Now Raising $2-3m

Disclosure

Gordon: SalesChoice is targeting a $2M to $3M fundraise

“I think probably a raise between two to three million is probably a good target. You know, typically you can't get a Firm in unless you're raising at least a million, right? So we've kind of got an overall goal. We don't need a lot of capital. I just want to b…”

Dr. Cindy Gordon Oct 21, 2021 ▶ 11:39 SalesChoice Bootstrapped to $1m in ARR on Salesforce, Now Raising $2-3m

Disclosure

Gordon: SalesChoice has not yet reached a repeatable sales quota model

“We actually have a few people in sales now. I don't think that it's in that repeatable zone. I think that's the one that we're still figuring out hard, right?”

Dr. Cindy Gordon Oct 21, 2021 ▶ 12:25 SalesChoice Bootstrapped to $1m in ARR on Salesforce, Now Raising $2-3m

Disclosure

Gordon: SalesChoice is only integrated with Salesforce AppExchange

“We're only integrated with the app exchange at this point, although we have an open API.”

Dr. Cindy Gordon Oct 21, 2021 ▶ 1:40 SalesChoice Bootstrapped to $1m in ARR on Salesforce, Now Raising $2-3m

Disclosure

Gordon: SalesChoice base pricing is $50 CAD per seat per month

“We're priced at 50 dollars Canadian.”

Dr. Cindy Gordon Oct 21, 2021 ▶ 2:34 SalesChoice Bootstrapped to $1m in ARR on Salesforce, Now Raising $2-3m

Assertion Not checkable as stated

Gordon: SalesChoice has a total team size of about 20

“We're all up. We're probably about 20 here.”

Dr. Cindy Gordon Oct 21, 2021 ▶ 6:53 SalesChoice Bootstrapped to $1m in ARR on Salesforce, Now Raising $2-3m

Disclosure

Gordon: SalesChoice is doubling down on transportation and tech verticals

“I think we've decided we're going to really double down hard on just two industries. I think we've maybe gone a little bit too broad. I think the two that are the most promising are probably the transportation logistics and probably the broad technology sector…”

Dr. Cindy Gordon Oct 21, 2021 ▶ 10:09 SalesChoice Bootstrapped to $1m in ARR on Salesforce, Now Raising $2-3m

Appearances (1)

Episode	Date	Speaking time
SalesChoice Bootstrapped to $1m in ARR on Salesforce, Now Raising $2-3m	Oct 21, 2021	9m

Dr. Cindy Gordon

The record, in short

How they sound: not measured why? →

Appearances (1)

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