Dr. Cindy Gordon, CEO of SalesChoice, discusses the necessity of having solid underlying data and predictive foundations for AI products targeting sales teams.
0:00 / 0:11exact quote · 11.6s
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“It's so easy to surface crap with these AI agents and not, and salespeople have zero, they have zero patients. If you're not delivering value from the get go, you know, it won't last.”
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More from Dr. Cindy Gordon
Opinion
Gordon: Salesforce rarely boots partner apps from AppExchange after acquisitions
“I don't know if that happens too often. I think within the ecosystem I mean, I'd love to hear your perspective, but I haven't heard those stories.”
Dr. Cindy GordonOct 21, 2021▶ 1:56SalesChoice Bootstrapped to $1m in ARR on Salesforce, Now Raising $2-3m
Insight
Gordon: Enterprise AI sales requires engineering or MBA talent, not traditional BDRs
“We've learned that because to sell AI and advanced analytics, you have to hire probably an engineering base. And also an MBA is, is not a bad idea because the kinds of people that we like to hit, we don't sell low, right? So these decisions usually have to be …”
Dr. Cindy GordonOct 21, 2021▶ 12:46SalesChoice Bootstrapped to $1m in ARR on Salesforce, Now Raising $2-3m
AssertionNot checkable as stated
Gordon: SalesChoice client revenue averages well above $4,000 monthly
“No, no. We basically are averaging a much higher ratio than four K a month on our clients.”
Dr. Cindy GordonOct 21, 2021▶ 4:32SalesChoice Bootstrapped to $1m in ARR on Salesforce, Now Raising $2-3m
Opinion
Gordon: SalesChoice only works for mid-market and large enterprise
“First of all, are the kind of use case that we have, it only will really work well with mid upper mid market and large enterprise. So we're not a small business play at all.”
Dr. Cindy GordonOct 21, 2021▶ 4:56SalesChoice Bootstrapped to $1m in ARR on Salesforce, Now Raising $2-3m
AssertionNot checkable as stated
Gordon: Purolator is SalesChoice's largest client account
“Purelator would be, it's a two billion dollar company. So that's one of our largest accounts where we're, you know, running all of their insights for, you know, all channels in the company.”
Dr. Cindy GordonOct 21, 2021▶ 9:19SalesChoice Bootstrapped to $1m in ARR on Salesforce, Now Raising $2-3m
Disclosure
Gordon: SalesChoice is targeting a $2M to $3M fundraise
“I think probably a raise between two to three million is probably a good target. You know, typically you can't get a Firm in unless you're raising at least a million, right? So we've kind of got an overall goal. We don't need a lot of capital. I just want to b…”
Dr. Cindy GordonOct 21, 2021▶ 11:39SalesChoice Bootstrapped to $1m in ARR on Salesforce, Now Raising $2-3m
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