Opinion certainty 2/5 debate potential 3/5

Gordon: Salesforce rarely boots partner apps from AppExchange after acquisitions

Dr. Cindy Gordon · SalesChoice Bootstrapped to $1m in ARR on Salesforce, Now Raising $2-3m · Oct 21, 2021 · at 1:56

Nathan Latka questions Dr. Cindy Gordon on the platform risk of relying entirely on Salesforce's AppExchange ecosystem.

0:00 / 0:06exact quote · 6.9s
720p mp4 · rendered on demand · StarZero watermark
“I don't know if that happens too often. I think within the ecosystem I mean, I'd love to hear your perspective, but I haven't heard those stories.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Dr. Cindy Gordon

Insight
Gordon: Enterprise AI sales requires engineering or MBA talent, not traditional BDRs
“We've learned that because to sell AI and advanced analytics, you have to hire probably an engineering base. And also an MBA is, is not a bad idea because the kinds of people that we like to hit, we don't sell low, right? So these decisions usually have to be …”
Dr. Cindy Gordon Oct 21, 2021 ▶ 12:46 SalesChoice Bootstrapped to $1m in ARR on Salesforce, Now Raising $2-3m
Assertion Not checkable as stated
Gordon: SalesChoice client revenue averages well above $4,000 monthly
“No, no. We basically are averaging a much higher ratio than four K a month on our clients.”
Dr. Cindy Gordon Oct 21, 2021 ▶ 4:32 SalesChoice Bootstrapped to $1m in ARR on Salesforce, Now Raising $2-3m
Opinion
Gordon: SalesChoice only works for mid-market and large enterprise
“First of all, are the kind of use case that we have, it only will really work well with mid upper mid market and large enterprise. So we're not a small business play at all.”
Dr. Cindy Gordon Oct 21, 2021 ▶ 4:56 SalesChoice Bootstrapped to $1m in ARR on Salesforce, Now Raising $2-3m
Insight
Gordon: Salespeople have zero patience for low-quality AI agents
“It's so easy to surface crap with these AI agents and not, and salespeople have zero, they have zero patients. If you're not delivering value from the get go, you know, it won't last.”
Dr. Cindy Gordon Oct 21, 2021 ▶ 8:40 SalesChoice Bootstrapped to $1m in ARR on Salesforce, Now Raising $2-3m
Assertion Not checkable as stated
Gordon: Purolator is SalesChoice's largest client account
“Purelator would be, it's a two billion dollar company. So that's one of our largest accounts where we're, you know, running all of their insights for, you know, all channels in the company.”
Dr. Cindy Gordon Oct 21, 2021 ▶ 9:19 SalesChoice Bootstrapped to $1m in ARR on Salesforce, Now Raising $2-3m
Disclosure
Gordon: SalesChoice is targeting a $2M to $3M fundraise
“I think probably a raise between two to three million is probably a good target. You know, typically you can't get a Firm in unless you're raising at least a million, right? So we've kind of got an overall goal. We don't need a lot of capital. I just want to b…”
Dr. Cindy Gordon Oct 21, 2021 ▶ 11:39 SalesChoice Bootstrapped to $1m in ARR on Salesforce, Now Raising $2-3m
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 2,600 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.