Gordon: SalesChoice is doubling down on transportation and tech verticals
Dr. Cindy Gordon · SalesChoice Bootstrapped to $1m in ARR on Salesforce, Now Raising $2-3m · Oct 21, 2021 · at 10:09
Dr. Cindy Gordon, founder and CEO of SalesChoice, explains her enterprise customer acquisition and verticalization strategy.
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“I think we've decided we're going to really double down hard on just two industries. I think we've maybe gone a little bit too broad. I think the two that are the most promising are probably the transportation logistics and probably the broad technology sector.”
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More from Dr. Cindy Gordon
Gordon: Salesforce rarely boots partner apps from AppExchange after acquisitions
“I don't know if that happens too often. I think within the ecosystem I mean, I'd love to hear your perspective, but I haven't heard those stories.”
Gordon: Enterprise AI sales requires engineering or MBA talent, not traditional BDRs
“We've learned that because to sell AI and advanced analytics, you have to hire probably an engineering base. And also an MBA is, is not a bad idea because the kinds of people that we like to hit, we don't sell low, right? So these decisions usually have to be …”
Gordon: SalesChoice client revenue averages well above $4,000 monthly
“No, no. We basically are averaging a much higher ratio than four K a month on our clients.”
Gordon: SalesChoice only works for mid-market and large enterprise
“First of all, are the kind of use case that we have, it only will really work well with mid upper mid market and large enterprise. So we're not a small business play at all.”