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Anthony Kennada

Founder and CEO, AudiencePlus · 1 appearance on the record.

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founderexecutiveauthor@akennada ↗LinkedIn ↗audienceplus.com ↗

Anthony Kennada is the founder and CEO of AudiencePlus and the author of Category Creation. He previously served as the founding CMO of Gainsight and held CMO roles at Front and Hopin.

6statements → 2claims → 0claims resolved → 3.67/5average certainty → 2/5average debate potential → 1said about them ↓

2 not checkable as stated how the 2 claims stand · each chip opens the sources

1 prediction · 1 assertion · 1 opinion · 2 insights · 1 disclosure · every statement was checked. The prediction and assertion are the 2 claims: statements the public record can support or contradict. 0 are resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

Everything Anthony Kennada said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion
Companies should allocate incremental 2023 budgets to sales reps over marketing
“This year is all about growth, and if you can, if you have sales, you know, the sort of, like, dollar in, dollar out type of at least aspiration for a sales team of saying, okay, if I hire one more rep, get them productive, we can then kind of achieve the grow…”
Anthony Kennada May 5, 2023 ▶ 14:09 How I Built a Media Company (within Gainsight) that Created a $1B Brand
Prediction Not checkable as stated
Building owned audiences will become existential for B2B marketers
“Fundamentally in a world where first party data is the most important currency for marketers, it's actually going to become existential for us to figure out how do we build that direct relationship.”
Anthony Kennada May 5, 2023 ▶ 3:03 How I Built a Media Company (within Gainsight) that Created a $1B Brand
Assertion Not checkable as stated
Customer success was not an accepted profession when Gainsight launched
“Customer success managers didn't have a platform of choice, they didn't have, they weren't empowered to actually make a lot of purchasing decisions at the time, and just that name, customer success, there was like, Handful of them at Salesforce, But it wasn't…”
Anthony Kennada May 5, 2023 ▶ 5:02 How I Built a Media Company (within Gainsight) that Created a $1B Brand
Insight
Early Gainsight succeeded on 'persona-market fit' rather than product-market fit
“It was certainly good for Gainsight, given that that company did not have did not have product market fit. If we're being honest, they had kind of like persona market fit, if that makes sense. There was like a persona that was, that owned the churn number an…”
Anthony Kennada May 5, 2023 ▶ 6:33 How I Built a Media Company (within Gainsight) that Created a $1B Brand
Insight
Thought leadership without product marketing effectively makes you a media company
“If that doesn't translate to the product value, then it's all for, then you are a media company, frankly. Like, you're not a software business at the end of the day, so I think it's important to kind of have product marketing then convert all of that.”
Anthony Kennada May 5, 2023 ▶ 12:54 How I Built a Media Company (within Gainsight) that Created a $1B Brand
Disclosure
AudiencePlus spent $0 on paid marketing and $50k total pre-product
“We've been in market for about six months, not with a product, but just kind of building our audience, and we've spent zero dollars on paid, we've spent probably, outside of the salary of one marketer, you know, 50,000 dollars total, like something along those…”
Anthony Kennada May 5, 2023 ▶ 13:43 How I Built a Media Company (within Gainsight) that Created a $1B Brand

The other half of the tape: Anthony Kennada's own voice is left out of every number here. Other people bring the name up 1 time in 1 episode on Top Founders. every mention, with the transcript →

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Appearances (1)

EpisodeDateSpeaking time
How I Built a Media Company (within Gainsight) that Created a $1B Brand May 5, 2023 11m
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