Darian Shirazi, CEO of Radius, discusses their marketing spend on Salesforce's annual Dreamforce conference.
Opinion
D&B and ZoomInfo are handicapped by relying on inaccurate public data
“All these other sources, whether it's done in Bradstreet or Mattermark or DataFox or, you know, NetProspects or ZoomInfo, these are all really handicapped by the fact that they're relying on publicly available data sources that tend to be very inaccurate.”
Assertion Not checkable as stated
Radius experienced zero enterprise customer churn over two quarters in 2017
“We're, are, we actually in the enterprise are seeing that actually go to no churn at all, actually zero in the past two quarters. Well, I'm not counting negative. I'm not counting upsells and increases as well.”
Assertion Not checkable as stated
Radius was growing at or above 3x year-over-year in 2017
“We're in some cases, in some quarters doing more than that, actually. And when we're seeing that level of growth, especially with, you know, upsells in the enterprise and also increase new customer acquisition, when we see that level of growth, then It makes s…”
Assertion Not checkable as stated
99% of Radius customers opt into sharing CRM data to feed graph
“Actually, 99% are opting into giving us access to their CRM activity data, and that activity data allows us to improve the quality of our information.”
Assertion Not checkable as stated
Radius commonly triples initial enterprise contract deal sizes within eight months
“The nice thing about that is that we go into an enterprise customer, a really big logo, and we may start at a smaller deal. And within the first eight months, we've tripled that deal size. That's very, very common.”
Assertion Not checkable as stated
Radius enterprise implementation time averages about 18 days
“And the reason why is that I think that the implementation time is only about 18 days for us, which is really, really short. It's actually much shorter than marketing automation or CRM.”