Kevin Yoon

Co-founder & CEO, GrowSurf · 1 appearance on the record.

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founderexecutive@kevinyun ↗saaskevin.com ↗

Kevin Yun is the co-founder and CEO of GrowSurf, a bootstrapped referral software platform designed for tech startups and SaaS companies. Before building GrowSurf, he founded a UX/UI design education bootcamp that was acquired by WeWork / Flatiron School in 2018.

10statements → 6claims → 0claims resolved → 3.9/5average certainty → 1.2/5average debate potential → ≈4.0/5argument clarity, estimated →

6 not checkable as stated how the 6 claims stand · each chip opens the sources

6 assertions · 1 insight · 3 disclosures · every statement was checked. The predictions and assertions are the 6 claims: statements the public record can support or contradict. 0 are resolved, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Kevin argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Kevin Yoon on measured tape to publish a rate. This says nothing about how they speak.

What they said10 Episodes1

Everything Kevin Yoon said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure

Kevin Yoon: GrowSurf intends to stay bootstrapped without raising capital

“Definitely staying bootstrapped. No plans, but you know, I don't want to say like, you know, we would never raise, but.”

Kevin Yoon May 21, 2021 ▶ 6:11 Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets

Insight

Yoon: Dedicated SaaS customer support calls require roughly $700 monthly ARPU

“What's the minimum number where having like, say like a dedicated CSM or kind of Salesforce makes sense where you're having calls. And that's like 700.”

Kevin Yoon May 21, 2021 ▶ 9:22 Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets

Assertion Not checkable as stated

Kevin Yoon: GrowSurf reaches $26,000 in MRR

“MRR is 26,000.”

Kevin Yoon May 21, 2021 ▶ 3:10 Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets

Assertion Not checkable as stated

Kevin Yoon: GrowSurf has never experienced a down revenue month

“We never had that. We've had like stagnant months, but like, Hey, can we hit a down month?”

Kevin Yoon May 21, 2021 ▶ 7:40 Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets

Disclosure

Yoon: GrowSurf plans a future price increase to reach market rates

“In the future, I do foresee, you know, a price increase just because, you know, we're still not at market in order for us to just be like a sustaining business things have to make sense.”

Kevin Yoon May 21, 2021 ▶ 10:15 Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets

Assertion Not checkable as stated

Yoon: GrowSurf monthly customer churn averages 8% to 9%

“Churn is definitely something I'm not, you know, satisfied at all with. So it's around eight percent, eight to eight to nine percent on average.”

Kevin Yoon May 21, 2021 ▶ 10:32 Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets

Assertion Not checkable as stated

GrowSurf: automatic tier upgrades drive a large portion of revenue growth

“So we have auto upgrades on which is the cool part. That's what a lot of our growth comes from two of just customers naturally kind of, you know, growing.”

Kevin Yoon May 21, 2021 ▶ 12:03 Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets

Disclosure

Kevin Yoon: GrowSurf operates with three full-time and one part-time staff

“Yeah. So we have four. So that's three full-time, one part-time.”

Kevin Yoon May 21, 2021 ▶ 8:01 Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets

Assertion Not checkable as stated

Yoon: GrowSurf serves 210 to 213 active customers

“Yeah, we have about 210, 200 13.”

Kevin Yoon May 21, 2021 ▶ 8:27 Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets

Assertion Not checkable as stated

Yoon: GrowSurf monthly ARPU is approximately $120

“Yeah, ARPU is about one 20.”

Kevin Yoon May 21, 2021 ▶ 8:35 Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets

Appearances (1)

Episode	Date	Speaking time
Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secret	May 21, 2021	7m

Kevin Yoon

The record, in short

How they sound: not measured why? →

Appearances (1)

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