The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

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why aren't all 10 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Disclosure
Kevin Yoon: GrowSurf intends to stay bootstrapped without raising capital
“Definitely staying bootstrapped. No plans, but you know, I don't want to say like, you know, we would never raise, but.”
Kevin Yoon May 21, 2021 ▶ 6:11 Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets
Insight
Yoon: Dedicated SaaS customer support calls require roughly $700 monthly ARPU
“What's the minimum number where having like, say like a dedicated CSM or kind of Salesforce makes sense where you're having calls. And that's like 700.”
Kevin Yoon May 21, 2021 ▶ 9:22 Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets
Assertion Not checkable as stated
Kevin Yoon: GrowSurf reaches $26,000 in MRR
“MRR is 26,000.”
Kevin Yoon May 21, 2021 ▶ 3:10 Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets
Assertion Not checkable as stated
Kevin Yoon: GrowSurf has never experienced a down revenue month
“We never had that. We've had like stagnant months, but like, Hey, can we hit a down month?”
Kevin Yoon May 21, 2021 ▶ 7:40 Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets
Disclosure
Yoon: GrowSurf plans a future price increase to reach market rates
“In the future, I do foresee, you know, a price increase just because, you know, we're still not at market in order for us to just be like a sustaining business things have to make sense.”
Kevin Yoon May 21, 2021 ▶ 10:15 Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets
Assertion Not checkable as stated
Yoon: GrowSurf monthly customer churn averages 8% to 9%
“Churn is definitely something I'm not, you know, satisfied at all with. So it's around eight percent, eight to eight to nine percent on average.”
Kevin Yoon May 21, 2021 ▶ 10:32 Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets
Assertion Not checkable as stated
GrowSurf: automatic tier upgrades drive a large portion of revenue growth
“So we have auto upgrades on which is the cool part. That's what a lot of our growth comes from two of just customers naturally kind of, you know, growing.”
Kevin Yoon May 21, 2021 ▶ 12:03 Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets
Disclosure
Kevin Yoon: GrowSurf operates with three full-time and one part-time staff
“Yeah. So we have four. So that's three full-time, one part-time.”
Kevin Yoon May 21, 2021 ▶ 8:01 Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets
Assertion Not checkable as stated
Yoon: GrowSurf serves 210 to 213 active customers
“Yeah, we have about 210, 200 13.”
Kevin Yoon May 21, 2021 ▶ 8:27 Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets
Assertion Not checkable as stated
Yoon: GrowSurf monthly ARPU is approximately $120
“Yeah, ARPU is about one 20.”
Kevin Yoon May 21, 2021 ▶ 8:35 Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets
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