Disclosure certainty 4/5 debate potential 1/5

Yoon: GrowSurf plans a future price increase to reach market rates

Kevin Yoon · Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets · May 21, 2021 · at 10:15

GrowSurf co-founder Kevin Yoon discusses future monetization strategy with Nathan Latka.

0:00 / 0:10exact quote · 10.4s
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“In the future, I do foresee, you know, a price increase just because, you know, we're still not at market in order for us to just be like a sustaining business things have to make sense.”

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More from Kevin Yoon

Disclosure
Kevin Yoon: GrowSurf intends to stay bootstrapped without raising capital
“Definitely staying bootstrapped. No plans, but you know, I don't want to say like, you know, we would never raise, but.”
Kevin Yoon May 21, 2021 ▶ 6:11 Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets
Insight
Yoon: Dedicated SaaS customer support calls require roughly $700 monthly ARPU
“What's the minimum number where having like, say like a dedicated CSM or kind of Salesforce makes sense where you're having calls. And that's like 700.”
Kevin Yoon May 21, 2021 ▶ 9:22 Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets
Assertion Not checkable as stated
Kevin Yoon: GrowSurf reaches $26,000 in MRR
“MRR is 26,000.”
Kevin Yoon May 21, 2021 ▶ 3:10 Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets
Assertion Not checkable as stated
Kevin Yoon: GrowSurf has never experienced a down revenue month
“We never had that. We've had like stagnant months, but like, Hey, can we hit a down month?”
Kevin Yoon May 21, 2021 ▶ 7:40 Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets
Assertion Not checkable as stated
Yoon: GrowSurf monthly customer churn averages 8% to 9%
“Churn is definitely something I'm not, you know, satisfied at all with. So it's around eight percent, eight to eight to nine percent on average.”
Kevin Yoon May 21, 2021 ▶ 10:32 Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets
Assertion Not checkable as stated
GrowSurf: automatic tier upgrades drive a large portion of revenue growth
“So we have auto upgrades on which is the cool part. That's what a lot of our growth comes from two of just customers naturally kind of, you know, growing.”
Kevin Yoon May 21, 2021 ▶ 12:03 Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets
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