Bhatia: Legacy SaaS persists because enterprise buyers face zero career risk
Kunal Bhatia · Can SlidesUp Actually Threaten CVent, Bizzabo? · Jun 22, 2020 · at 12:07
Kunal Bhatia, co-founder of SlidesUp, explains how incumbent enterprise software companies maintain dominant market share despite poor user experiences.
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“These are like form written products. Like you have to fill out multiple, you know, pages of long forms. And it doesn't really help you do your job any better. It's just, you know, everyone's on there. So you have to be on there as well. And, you know, they've got decent amount of market share. So if you're not using them and you're not bringing them from job to job, it's like, you know, no one's going to get fired by using Cvent or Bizabo or, you know, Salesforce.”
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“Yeah, I think in general, the event market event tech market is a very unloved space. I think everyone knows Cvent. Everyone knows visible, but that's sort of a necessary evil. You know, I personally came from the healthcare market and it's kind of like Epic. …”
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“It was within that one to five K range, which is, you know, not very supportive of either sales model, whether it's product led sales or, you know, having BDRs.”
SlidesUp's average contract value exceeds $10,000 per year
“Our average contract value is now up above 10 K.”
SlidesUp shut down in early 2020 before enterprise interest spurred a reboot
“We actually shut down in the middle officially earlier this year, but you know, a couple months ago, we got some people knocking on our doors to run enterprise contracts the enterprise pilots that we ran.”