Native Salesforce integration immediately differentiated OneMob for early enterprise customers
Sati Hillyer · 1088 How Ex-Salesforce Leader Launched Video for Salespeople Growing 100% YoY · Jul 17, 2018 · at 7:23
Sati Hillyer, founder of video messaging platform OneMob, describes the company's early enterprise sales and product strategy.
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“What I think we did really well that differentiated us is we integrated to Salesforce out of the gate. Because as soon as soon as you start talking to a business, well, they're all, they're automatically thinking about, well, I have all these other tools, but I have one system to manage my customers. Are you going to integrate to that? And so immediately we were able to tell them that, yeah, we could. And that helped us to kind of get into these organizations.”
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More from Sati Hillyer
Salesforce Ventures broke its typical later-stage mandate to seed OneMob
“You know, they don't invest in seed. They typically invest in like later stage B, C rounds. And so for us, we had to show like some real customer growth and revenue before we got investment because they invested in our seed, which is not typical.”
OneMob reports zero churn and net negative churn among enterprise accounts
“We haven't churned, we haven't lost any mid market enterprises. Okay. So pretty much our accounts that are, I would say maybe a 500 employees or higher, we're able to renew. And typically we always renew its negative churn.”
Hillyer: OneMob typically expands enterprise accounts by around 25%
“We're usually able to grow each of our accounts somewhere between 25, maybe around 25% growth.”
Salesforce AppExchange launched before the Apple App Store
“And I think what was really exciting is it was before the Apple ice store and the Apple iPhone store.”