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Evan Liang

Co-Founder & Chief Strategy Officer, LeanData · 1 appearance on the record.

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founderexecutiveinvestoroperatorLinkedIn ↗leandata.com ↗

Liang co-founded LeanData in 2012, building it into a B2B revenue orchestration and lead-to-account matching SaaS platform that raised over $40 million in venture funding. Earlier in his career, he worked as an investor at Battery Ventures and Shasta Ventures, followed by roles at Microsoft and eBay.

11statements → 9claims → 3claims resolved → 67%fully supported → 3.64/5average certainty → 1.36/5average debate potential → 3said about them ↓

2 supported 1 partly supported 0 contradicted 6 not checkable as stated how the 9 claims stand · each chip opens the sources

9 assertions · 1 opinion · 1 insight · every statement was checked. The predictions and assertions are the 9 claims: statements the public record can support or contradict. 3 are resolved, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Evan argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Liang Raised a $1.3M Seed Round Pre-Product With Just a PowerPoint
“We went on day one, two guys in a PowerPoint. We were able to raise a seed round for about 1.3 million dollars. So we were funded before before we ever wrote a line of code.”
Evan Liang Sep 26, 2017 ▶ 8:05 794: SaaS: How He Used Pizza to Hit $7.5m in ARR and $18m Raised for his Lead Scoring Tool

Everything Evan Liang said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
LeanData Has Zero Hosting Costs by Running Natively Inside Salesforce
“I have no hosting bandwidth storage costs because I am an app that natively Salesforce, the customers have already paid for that.”
Evan Liang Sep 26, 2017 ▶ 16:51 794: SaaS: How He Used Pizza to Hit $7.5m in ARR and $18m Raised for his Lead Scoring Tool
Insight
Liang: SaaS LTV Models Should Cap Expected Customer Lifespan at Five Years
“If you look at our turnovers and stuff like that, you, you're, your number of years is quite high. So we try to cap it like five years.”
Evan Liang Sep 26, 2017 ▶ 14:50 794: SaaS: How He Used Pizza to Hit $7.5m in ARR and $18m Raised for his Lead Scoring Tool
Opinion
LeanData's Primary Competition Is Internal Teams Building Custom Solutions
“I mean, our number one competition really is people building yourselves, right?”
Evan Liang Sep 26, 2017 ▶ 15:33 794: SaaS: How He Used Pizza to Hit $7.5m in ARR and $18m Raised for his Lead Scoring Tool
Assertion Not checkable as stated
Liang: LeanData's average ACV is $20,000 to $30,000 per year
“So, I mean, it's typically SaaS. I mean, on average, it's probably 20, 30,000 dollars a year. But we have large enterprises that are six figures, and we have some SMBs that are a little bit smaller than that.”
Evan Liang Sep 26, 2017 ▶ 4:38 794: SaaS: How He Used Pizza to Hit $7.5m in ARR and $18m Raised for his Lead Scoring Tool
Assertion Supported
Liang Raised a $1.3M Seed Round Pre-Product With Just a PowerPoint
“We went on day one, two guys in a PowerPoint. We were able to raise a seed round for about 1.3 million dollars. So we were funded before before we ever wrote a line of code.”
Evan Liang Sep 26, 2017 ▶ 8:05 794: SaaS: How He Used Pizza to Hit $7.5m in ARR and $18m Raised for his Lead Scoring Tool
Assertion Supported
LeanData Structured Its Initial Seed as a Priced Equity Round
“Actually, we made our series seed our original seed round was a price round as well.”
Evan Liang Sep 26, 2017 ▶ 8:25 794: SaaS: How He Used Pizza to Hit $7.5m in ARR and $18m Raised for his Lead Scoring Tool
Assertion Not checkable as stated
Liang: LeanData has about 250 enterprise customers
“About 250 enterprise customers today.”
Evan Liang Sep 26, 2017 ▶ 9:49 794: SaaS: How He Used Pizza to Hit $7.5m in ARR and $18m Raised for his Lead Scoring Tool
Assertion Not checkable as stated
LeanData Closed Sales via Pizza Delivery Demos, But It Didn't Scale
“We did, but it was not a scalable model.”
Evan Liang Sep 26, 2017 ▶ 11:56 794: SaaS: How He Used Pizza to Hit $7.5m in ARR and $18m Raised for his Lead Scoring Tool
Assertion Not checkable as stated
LeanData Spent $600,000 on Event Marketing Over 12 Months
“Conferencing strategy will probably have spent like 600,000 dollars.”
Evan Liang Sep 26, 2017 ▶ 13:03 794: SaaS: How He Used Pizza to Hit $7.5m in ARR and $18m Raised for his Lead Scoring Tool
Assertion Not checkable as stated
LeanData experiences 10% to 15% annual logo churn
“Local churn annually is probably kind of in the kind of 10, I mean, 15% a year range, primarily on the mid-market and S&P side.”
Evan Liang Sep 26, 2017 ▶ 14:05 794: SaaS: How He Used Pizza to Hit $7.5m in ARR and $18m Raised for his Lead Scoring Tool
Assertion Partly supported
Liang: LeanData Has Raised Around $18 Million in Total Funding
“Total funded today is around eighteen million dollars.”
Evan Liang Sep 26, 2017 ▶ 8:19 794: SaaS: How He Used Pizza to Hit $7.5m in ARR and $18m Raised for his Lead Scoring Tool

The other half of the tape: Evan Liang's own voice is left out of every number here. Other people bring the name up 3 times in 1 episode on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 3

Every mention by year

tap a year for its mentions
0021312017episodesmentions
0112017episodes it came up in
001.50.5312017episodesmentions per episode
2017 3 mentions in 1 episode

Appearances (1)

EpisodeDateSpeaking time
794: SaaS: How He Used Pizza to Hit $7.5m in ARR and $18m Raised for his Lead Scoring Tool Sep 26, 2017 8m
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