Pierre Asayag

CEO and Co-founder, Traackr · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutive@pierreloic ↗LinkedIn ↗traackr.com ↗

Assayag co-founded Traackr in 2008, establishing a data-driven creator and influencer marketing platform used by major global enterprises. Prior to Traackr, he built his background in digital strategy and innovation management through leadership positions at Optaros and INVIVIA.

12statements → 7claims → 1claims resolved → 3.67/5average certainty → 1.5/5average debate potential →

1 supported 0 partly supported 0 contradicted 6 not checkable as stated how the 7 claims stand · each chip opens the sources

7 assertions · 3 insights · 2 disclosures · every statement was checked. The predictions and assertions are the 7 claims: statements the public record can support or contradict. 1 is resolved, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Pierre argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

Asayag says Traackr has raised around $5M in total funding

“I think in total, we probably raised somewhere around five million dollars.”

Pierre Asayag Feb 16, 2018 ▶ 7:51 937 SaaS: How He Gets 100-150% Expansion Revenue in Customer Year 2

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Pierre Asayag on measured tape to publish a rate. This says nothing about how they speak.

What they said12 Episodes1

Everything Pierre Asayag said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated

Asayag: Traackr customers expand spend by 50% to 150% upon renewal

“Typically we see so we tier our customers in different groups, but we'll, we see that our customers will tend to increase between 50 and a 150% upon a renewal.”

Pierre Asayag Feb 16, 2018 ▶ 14:16 937 SaaS: How He Gets 100-150% Expansion Revenue in Customer Year 2

Insight

Asayag: Brands should court influencers' interest before offering checks

“We actually advise our clients that typically in the relationship with an influencer, your first move is really to court them and pique their interest and not to write a check to them. Cause otherwise it's not going to be a relationship anymore.”

Pierre Asayag Feb 16, 2018 ▶ 3:27 937 SaaS: How He Gets 100-150% Expansion Revenue in Customer Year 2

Insight

Asayag: Early influencer programs should invest in headcount over software

“But up until then your dollar is probably better invested in resources inside your team than in software. You know, you don't have Salesforce if you have a one person sales team.”

Pierre Asayag Feb 16, 2018 ▶ 6:34 937 SaaS: How He Gets 100-150% Expansion Revenue in Customer Year 2

Assertion Not checkable as stated

Asayag: Traackr recovers CAC within six months on enterprise brands

“Typically we find that with these large brands within six months of onboarding a customer we've been able to recover.”

Pierre Asayag Feb 16, 2018 ▶ 13:27 937 SaaS: How He Gets 100-150% Expansion Revenue in Customer Year 2

Assertion Not checkable as stated

Asayag: Traackr maintains annual logo and revenue churn in low single digits

“I think we're talking about churning the low single digit.”

Pierre Asayag Feb 16, 2018 ▶ 15:37 937 SaaS: How He Gets 100-150% Expansion Revenue in Customer Year 2

Insight

Asayag: Influencer relations requires software management just like sales processes

“It's just gotten to a scale now that you need software to manage it very much in the same way you need software to manage your sales process.”

Pierre Asayag Feb 16, 2018 ▶ 2:09 937 SaaS: How He Gets 100-150% Expansion Revenue in Customer Year 2

Disclosure

Asayag: Traackr contracts typically start at $50,000 to $60,000 annually

“Typically we'll start around about 50 to 60,000 dollars a year.”

Pierre Asayag Feb 16, 2018 ▶ 6:00 937 SaaS: How He Gets 100-150% Expansion Revenue in Customer Year 2

Assertion Not checkable as stated

Asayag says Traackr has 50 employees and doubles year-over-year

“Now we have about 50 employees in the firm and we roughly double size year over year.”

Pierre Asayag Feb 16, 2018 ▶ 7:22 937 SaaS: How He Gets 100-150% Expansion Revenue in Customer Year 2

Assertion Supported

Asayag says Traackr has raised around $5M in total funding

“I think in total, we probably raised somewhere around five million dollars.”

Pierre Asayag Feb 16, 2018 ▶ 7:51 937 SaaS: How He Gets 100-150% Expansion Revenue in Customer Year 2

Assertion Not checkable as stated

Asayag says Traackr has just north of 150 customers

“We have just north of a 150 customers now.”

Pierre Asayag Feb 16, 2018 ▶ 8:20 937 SaaS: How He Gets 100-150% Expansion Revenue in Customer Year 2

Assertion Not checkable as stated

Pierre Asayag reveals Traackr's ARR is just under $7 million

“So we just south of seven.”

Pierre Asayag Feb 16, 2018 ▶ 10:35 937 SaaS: How He Gets 100-150% Expansion Revenue in Customer Year 2

Disclosure

Asayag: Traackr gets 20% of business from outbound, remainder split inbound-referrals

“We do, I'd say, as it stands today, we're maybe 20% of our business is outbound. And even that it's very, very targeted outbound. And then it's split half and half between inbound and referrals.”

Pierre Asayag Feb 16, 2018 ▶ 12:17 937 SaaS: How He Gets 100-150% Expansion Revenue in Customer Year 2

Appearances (1)

Episode	Date	Speaking time
937 SaaS: How He Gets 100-150% Expansion Revenue in Customer Year 2	Feb 16, 2018	9m

Pierre Asayag

The record, in short

Their most notable supported claim

How they sound: not measured why? →

Appearances (1)

Turn any episode into a week of clips.