Asayag: Traackr gets 20% of business from outbound, remainder split inbound-referrals
Pierre Asayag · 937 SaaS: How He Gets 100-150% Expansion Revenue in Customer Year 2 · Feb 16, 2018 · at 12:17
Pierre Asayag, CEO and co-founder of influencer relationship platform Traackr, describes the company's enterprise customer acquisition mix to Nathan Latka.
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“We do, I'd say, as it stands today, we're maybe 20% of our business is outbound. And even that it's very, very targeted outbound. And then it's split half and half between inbound and referrals.”
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