Asayag: Brands should court influencers' interest before offering checks
Pierre Asayag · 937 SaaS: How He Gets 100-150% Expansion Revenue in Customer Year 2 · Feb 16, 2018 · at 3:27
Pierre Asayag, CEO and co-founder of Traackr, details the strategy his company gives clients for building authentic, long-term relationships with influencers.
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“We actually advise our clients that typically in the relationship with an influencer, your first move is really to court them and pique their interest and not to write a check to them. Cause otherwise it's not going to be a relationship anymore.”
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