The Ledger
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Asayag: Traackr customers expand spend by 50% to 150% upon renewal
“Typically we see so we tier our customers in different groups, but we'll, we see that our customers will tend to increase between 50 and a 150% upon a renewal.”
Asayag: Brands should court influencers' interest before offering checks
“We actually advise our clients that typically in the relationship with an influencer, your first move is really to court them and pique their interest and not to write a check to them. Cause otherwise it's not going to be a relationship anymore.”
Asayag: Early influencer programs should invest in headcount over software
“But up until then your dollar is probably better invested in resources inside your team than in software. You know, you don't have Salesforce if you have a one person sales team.”
Asayag: Traackr recovers CAC within six months on enterprise brands
“Typically we find that with these large brands within six months of onboarding a customer we've been able to recover.”
Asayag: Traackr maintains annual logo and revenue churn in low single digits
“I think we're talking about churning the low single digit.”
Asayag: Influencer relations requires software management just like sales processes
“It's just gotten to a scale now that you need software to manage it very much in the same way you need software to manage your sales process.”
Asayag: Traackr contracts typically start at $50,000 to $60,000 annually
“Typically we'll start around about 50 to 60,000 dollars a year.”
Asayag says Traackr has 50 employees and doubles year-over-year
“Now we have about 50 employees in the firm and we roughly double size year over year.”