Bill Wise

Co-Founder and CEO, Mediaocean · 1 appearance on the record.

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Bill Wise is the Co-Founder and Chief Executive Officer of Mediaocean, an advertising infrastructure and media management platform. He has overseen key company acquisitions, including Flashtalking and Innovid, as well as an acquisition by Vista Equity Partners.

18statements → 11claims → 5claims resolved → 40%fully supported → 4/5average certainty → 1.78/5average debate potential → 38said about them ↓

2 supported 1 partly supported 2 contradicted 6 not checkable as stated how the 11 claims stand · each chip opens the sources

1 prediction · 10 assertions · 2 insights · 5 disclosures · every statement was checked. The prediction and assertions are the 11 claims: statements the public record can support or contradict. 5 are resolved, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Bill argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

Wise: Blockchain cannot handle programmatic ad scale

“Number one, they cannot, it cannot handle the level of scale that online advertising has, programmatic specifically.”

Bill Wise Dec 4, 2017 ▶ 23:46 863 AdTech: $720m Valuation, The 50+ Year Unicorn Processing $160 Billion in Spend

Their most notable contradicted claim

Assertion Contradicted

Mediaocean claims to be the only adtech firm covering all media types

“We're the only ad tech company that is across all those media types.”

Bill Wise Dec 4, 2017 ▶ 5:32 863 AdTech: $720m Valuation, The 50+ Year Unicorn Processing $160 Billion in Spend

What they said18 What others said38 Episodes1

Everything Bill Wise said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

Wise: Competing with MediaOcean requires $50B to $60B in processing volume

“So we've commoditized, you know, what we do way down so it'd be very difficult for someone to compete with us, because you would really, literally need to have 50 or sixty billion of spend going through the system just to compete.”

Bill Wise Dec 4, 2017 ▶ 7:25 863 AdTech: $720m Valuation, The 50+ Year Unicorn Processing $160 Billion in Spend

Insight

Wise: Executives who excel at golf are probably poor CEOs

“It's like I have a I have a thing where if you're a CEO or executive and you're good at golf, it means you're probably not that good of a CEO.”

Bill Wise Dec 4, 2017 ▶ 3:21 863 AdTech: $720m Valuation, The 50+ Year Unicorn Processing $160 Billion in Spend

Assertion Contradicted

Mediaocean claims to be the only adtech firm covering all media types

“We're the only ad tech company that is across all those media types.”

Bill Wise Dec 4, 2017 ▶ 5:32 863 AdTech: $720m Valuation, The 50+ Year Unicorn Processing $160 Billion in Spend

Prediction Not checkable as stated

Wise: DSP take rates of 18% to 22% will inevitably get commoditized

“If they're making, you know, 18 20, 22%, you think that's going to get commoditized.”

Bill Wise Dec 4, 2017 ▶ 8:00 863 AdTech: $720m Valuation, The 50+ Year Unicorn Processing $160 Billion in Spend

Assertion Not checkable as stated

Wise: Mediaocean's incremental revenue yields nearly 100% EBITDA margin

“The next incremental dollar is near a hundred percent EBITDA.”

Bill Wise Dec 4, 2017 ▶ 20:18 863 AdTech: $720m Valuation, The 50+ Year Unicorn Processing $160 Billion in Spend

Disclosure

Mediaocean Uses Wonderlic Testing Exclusively and Only Hires Top 21% Scorers

“We use no external recruiters because we ask everyone to take a wonder like test. And 21% of the world's population gets an A or B on this test. We only hire A's and B's.”

Bill Wise Dec 4, 2017 ▶ 21:51 863 AdTech: $720m Valuation, The 50+ Year Unicorn Processing $160 Billion in Spend

Disclosure

Wise: Vista Allowed 100% Equity Liquidity in Mediaocean Acquisition

“They allowed me to sell a hundred percent of my equity on their acquisition, re-upped me.”

Bill Wise Dec 4, 2017 ▶ 22:34 863 AdTech: $720m Valuation, The 50+ Year Unicorn Processing $160 Billion in Spend

Assertion Not checkable as stated

Wise: Mediaocean processed $141B in 2016 media spend

“Last year we did one hundred and forty one billion dollars through our platform and we'll eclipse that by about five or six billion this year.”

Bill Wise Dec 4, 2017 ▶ 1:56 863 AdTech: $720m Valuation, The 50+ Year Unicorn Processing $160 Billion in Spend

Assertion Not checkable as stated

Wise: MediaOcean holds exclusive agency contracts averaging 27-year relationship lengths

“All of our deals with the holding companies are at the holding company level and are exclusive. So from a billing, reconciliation invoicing, you know, all that back office stuff, those guys all have long-term contracts with us. In fact, when we were selling th…”

Bill Wise Dec 4, 2017 ▶ 6:25 863 AdTech: $720m Valuation, The 50+ Year Unicorn Processing $160 Billion in Spend

Assertion Not checkable as stated

Wise: Donovan Data Systems Was Profitable Every Year Since 1967

“Donovan, you know, had been profitable literally every single year since 1967.”

Bill Wise Dec 4, 2017 ▶ 13:52 863 AdTech: $720m Valuation, The 50+ Year Unicorn Processing $160 Billion in Spend

Assertion Supported

Wise: Blockchain cannot handle programmatic ad scale

“Number one, they cannot, it cannot handle the level of scale that online advertising has, programmatic specifically.”

Bill Wise Dec 4, 2017 ▶ 23:46 863 AdTech: $720m Valuation, The 50+ Year Unicorn Processing $160 Billion in Spend

Assertion Supported

Wise: Salesforce lacks enterprise paid media infrastructure

“Well, and the other part of Salesforce, they have, you know, they have CRM you know, they have existing users through social, so it's paid, owned, and earned. They have owned and earned. They don't have paid.”

Bill Wise Dec 4, 2017 ▶ 25:20 863 AdTech: $720m Valuation, The 50+ Year Unicorn Processing $160 Billion in Spend

Disclosure

Mediaocean operates with only seven salespeople across all accounts

“So, because we have every single major agency, our sales department is looking for some smaller agencies. It's looking for connect partners. That's ad tech companies, data companies, supply partners, convergence. So, we actually only have about seven salespeop…”

Bill Wise Dec 4, 2017 ▶ 4:08 863 AdTech: $720m Valuation, The 50+ Year Unicorn Processing $160 Billion in Spend

Disclosure

DDS contributed 102% of net assets in the MediaBank merger

“DDS contributed a 102% of the net assets of the deal. And they were five times our size.”

Bill Wise Dec 4, 2017 ▶ 11:47 863 AdTech: $720m Valuation, The 50+ Year Unicorn Processing $160 Billion in Spend

Assertion Partly supported

Wise: DOJ challenged the MediaBank-DDS merger for seven months

“Now the Department of Justice took a liking to us. They blocked the deal for anti-competition. We battled that for seven months and got through.”

Bill Wise Dec 4, 2017 ▶ 11:57 863 AdTech: $720m Valuation, The 50+ Year Unicorn Processing $160 Billion in Spend

Assertion Not checkable as stated

Wise: MediaOcean Invested $100M Over Five Years Into R&D

“We invested a hundred million dollars of R and D over five years to get there. So about 20, twenty one million dollars a year.”

Bill Wise Dec 4, 2017 ▶ 12:31 863 AdTech: $720m Valuation, The 50+ Year Unicorn Processing $160 Billion in Spend

Assertion Contradicted

Wise: MediaOcean Completed Six Acquisitions Under Vista Equity in Two Years

“Since Vista's on us for just about two years, a little over two years now, we've done six acquisitions.”

Bill Wise Dec 4, 2017 ▶ 16:06 863 AdTech: $720m Valuation, The 50+ Year Unicorn Processing $160 Billion in Spend

Disclosure

Wise: Vista consults Mediaocean on all media advertising deals

“They don't do a single deal in this space without, you know, consulting with me saying, would this make sense as a standalone? Would this make sense within MediOcean? How would it play out?”

Bill Wise Dec 4, 2017 ▶ 26:17 863 AdTech: $720m Valuation, The 50+ Year Unicorn Processing $160 Billion in Spend

The other half of the tape: Bill Wise's own voice is left out of every number here. Other people bring the name up 38 times in 18 episodes on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 36 Dennis Moore 2