Wise: DSP take rates of 18% to 22% will inevitably get commoditized
Bill Wise · 863 AdTech: $720m Valuation, The 50+ Year Unicorn Processing $160 Billion in Spend · Dec 4, 2017 · at 8:00
MediaOcean CEO Bill Wise argues that DSP fee structures represent an unsustainable 'ad tech tax' compared to traditional agency margins.
0:00 / 0:05exact quote · 5.1s
720p mp4 · rendered on demand · StarZero watermark
“If they're making, you know, 18 20, 22%, you think that's going to get commoditized.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Bill Wise
Wise: Competing with MediaOcean requires $50B to $60B in processing volume
“So we've commoditized, you know, what we do way down so it'd be very difficult for someone to compete with us, because you would really, literally need to have 50 or sixty billion of spend going through the system just to compete.”
Wise: Executives who excel at golf are probably poor CEOs
“It's like I have a I have a thing where if you're a CEO or executive and you're good at golf, it means you're probably not that good of a CEO.”
Mediaocean claims to be the only adtech firm covering all media types
“We're the only ad tech company that is across all those media types.”
Wise: Mediaocean's incremental revenue yields nearly 100% EBITDA margin
“The next incremental dollar is near a hundred percent EBITDA.”