MediaOcean CEO Bill Wise explains how charging a tiny fraction of a percent creates an insurmountable scale barrier against potential competitors.
0:00 / 0:11exact quote · 11.2s
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“So we've commoditized, you know, what we do way down so it'd be very difficult for someone to compete with us, because you would really, literally need to have 50 or sixty billion of spend going through the system just to compete.”
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More from Bill Wise
Insight
Wise: Executives who excel at golf are probably poor CEOs
“It's like I have a I have a thing where if you're a CEO or executive and you're good at golf, it means you're probably not that good of a CEO.”
Bill WiseDec 4, 2017▶ 3:21863 AdTech: $720m Valuation, The 50+ Year Unicorn Processing $160 Billion in Spend
AssertionContradicted
Mediaocean claims to be the only adtech firm covering all media types
“We're the only ad tech company that is across all those media types.”
Bill WiseDec 4, 2017▶ 5:32863 AdTech: $720m Valuation, The 50+ Year Unicorn Processing $160 Billion in Spend
PredictionNot checkable as stated
Wise: DSP take rates of 18% to 22% will inevitably get commoditized
“If they're making, you know, 18 20, 22%, you think that's going to get commoditized.”
Bill WiseDec 4, 2017▶ 8:00863 AdTech: $720m Valuation, The 50+ Year Unicorn Processing $160 Billion in Spend
“The next incremental dollar is near a hundred percent EBITDA.”
Bill WiseDec 4, 2017▶ 20:18863 AdTech: $720m Valuation, The 50+ Year Unicorn Processing $160 Billion in Spend
Disclosure
Mediaocean Uses Wonderlic Testing Exclusively and Only Hires Top 21% Scorers
“We use no external recruiters because we ask everyone to take a wonder like test. And 21% of the world's population gets an A or B on this test. We only hire A's and B's.”
Bill WiseDec 4, 2017▶ 21:51863 AdTech: $720m Valuation, The 50+ Year Unicorn Processing $160 Billion in Spend
Disclosure
Wise: Vista Allowed 100% Equity Liquidity in Mediaocean Acquisition
“They allowed me to sell a hundred percent of my equity on their acquisition, re-upped me.”
Bill WiseDec 4, 2017▶ 22:34863 AdTech: $720m Valuation, The 50+ Year Unicorn Processing $160 Billion in Spend
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