Assertion certainty 4/5 debate potential 2/5

Buddy Media and Vitrue Were the Last Major Social Assets in 2012

Michael Gilroy · EP 338: He's 28 Investing From $600 Million Fund, $4.2 Billion Under Management · Jun 27, 2016 · at 3:14

Michael Gilroy discusses advising on early social media marketing M&A transactions during his time in Silicon Valley investment banking.

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“Salesforce ended up running around and buying Buddy Media. And those are two very, very highly competitive processes. And those were kind of the last two assets in that space at the time.”

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