Alfresco spends $1.60 to $2.00 to acquire each new dollar of ARR.
Bernadette Nixon · 1225 Enterprise Management Company Alfresco Passes $100M ARR, IPO Next? · Dec 1, 2018 · at 12:29
Alfresco CEO Bernadette Nixon discusses customer acquisition cost and payback benchmarks with Nathan Latka.
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“Depending upon which ways you actually calculate that. Is it the magic number? Is it, you know, is it Bessemer? Is it the way that Salesforce does it? So you're looking at anywhere between sort of 1.6 and two, just over two.”
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More from Bernadette Nixon
Business process and enterprise content management converge due to shared documentation.
“I'd always believed in this notion of process and content coming together, because every process typically has some content associated with it.”
Alfresco has surpassed $100 million in annual recurring revenue.
“We've broken through the hundred million mark and, you know, we're looking, looking at, you know, how do we double it?”
Alfresco contracts range from $20,000 for legacy to millions for enterprise.
“And you know, a lot of companies that are with us from those days, Pay us probably 20 K a year, but over the years we've gone upmarket in terms of serving some of the largest companies and governments globally, and those customers can end up spending, you know…”
Alfresco enterprise customers typically start around $200,000 and expand over time.
“I, I'd say people start at probably 200 K and they build up from there.”