Dennis Moore

President, RKD Group · 1 appearance on the record.

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Dennis Moore served as CEO of Vista Equity Partners-backed Numerator from 2016 to 2019, scaling the business to roughly $130M in revenue. He previously held senior leadership roles at Nielsen, including Executive Vice President of Analytics, and has authored pieces on consumer data strategy for Harvard Business Review.

16statements → 12claims → 1claims resolved → 3.75/5average certainty → 1.12/5average debate potential →

1 supported 0 partly supported 0 contradicted 11 not checkable as stated how the 12 claims stand · each chip opens the sources

12 assertions · 1 insight · 3 disclosures · every statement was checked. The predictions and assertions are the 12 claims: statements the public record can support or contradict. 1 is resolved, and 11 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Dennis argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Numerator was formed through a concatenation of about 12 different acquisitions
“Well, the company is really a concatenation of about 12 different acquisitions, so I, and to be clear, I'm not the founder, you know, I'm sort of the PE CEO of the accumulated companies, but the panel business that we've been talking most about, that business …”
Dennis Moore Oct 26, 2019 ▶ 5:32 1554 $130M ARR Vista Owned Company Made These 2 Moves Right After Acquisition

Everything Dennis Moore said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure
Numerator expects $130 million revenue in 2019 with over 2,000 customers
“So, we have over 2000 customers, and we're probably gonna hit about a hundred thirty million dollars of revenue this year across all of the combined companies.”
Dennis Moore Oct 26, 2019 ▶ 8:41 1554 $130M ARR Vista Owned Company Made These 2 Moves Right After Acquisition
Assertion Not checkable as stated
Numerator spends roughly 25% of total revenue on sales and marketing
“Our total cost of sales and marketing is about 25% of our total revenue, right? So we're spending a lot of money Every year on our sales force and our marketing efforts, but the, but I, but we're not in a situation where we're spending more than the first year…”
Dennis Moore Oct 26, 2019 ▶ 14:10 1554 $130M ARR Vista Owned Company Made These 2 Moves Right After Acquisition
Insight
Unifying sales helps top-tier differentiation lift more commoditized portfolio offerings
“And so by integrating, you kind of take the equity and the differentiation of your best products, and you kind of give a little bit of a lift to, say, to your more your more commoditized products.”
Dennis Moore Oct 26, 2019 ▶ 18:44 1554 $130M ARR Vista Owned Company Made These 2 Moves Right After Acquisition
Assertion Not checkable as stated
Numerator: 300,000 US consumers send company all their receipts
“We have about 300,000 people in the United States who send us all of their receipts.”
Dennis Moore Oct 26, 2019 ▶ 1:34 1554 $130M ARR Vista Owned Company Made These 2 Moves Right After Acquisition
Assertion Not checkable as stated
Numerator captures roughly one in every 500 US grocery store receipts
“We collect about one out of every 500 receipts in the grocery stores across the country. So it's hundreds of thousands of receipts a day.”
Dennis Moore Oct 26, 2019 ▶ 2:54 1554 $130M ARR Vista Owned Company Made These 2 Moves Right After Acquisition
Assertion Not checkable as stated
Numerator surpassed 500 million lifetime receipts collected in first four years
“We crossed over five hundred million in our lifetime and like in the four years that we've been in business”
Dennis Moore Oct 26, 2019 ▶ 3:05 1554 $130M ARR Vista Owned Company Made These 2 Moves Right After Acquisition
Assertion Not checkable as stated
Professional services account for roughly 20% of Numerator's overall revenue
“Probably about, it's about, probably about a third of the panel business itself is about half, so it's probably somewhere in the order of 20% of our revenue is probably services.”
Dennis Moore Oct 26, 2019 ▶ 4:40 1554 $130M ARR Vista Owned Company Made These 2 Moves Right After Acquisition
Disclosure
Numerator aims for one professional service person per $1 million client spend
“We generally speaking, we try and provide like one person's worth of service for every million dollars of stuff you buy from us.”
Dennis Moore Oct 26, 2019 ▶ 4:52 1554 $130M ARR Vista Owned Company Made These 2 Moves Right After Acquisition
Assertion Not checkable as stated
Numerator's average annual customer subscription sits at roughly $75,000
“Per year is probably high five figures, probably like 75. I'm guessing a little bit, but it's a grand average, but yeah, it's probably a high five figure annual subscription.”
Dennis Moore Oct 26, 2019 ▶ 5:13 1554 $130M ARR Vista Owned Company Made These 2 Moves Right After Acquisition
Assertion Not checkable as stated
Numerator generated just over $100 million ARR in late 2017
“Just over a hundred.”
Dennis Moore Oct 26, 2019 ▶ 9:25 1554 $130M ARR Vista Owned Company Made These 2 Moves Right After Acquisition
Assertion Not checkable as stated
Numerator accounts expand 30% on average by their second year
“I think on average, we'd say somewhere like a one 30, you know, like something like that.”
Dennis Moore Oct 26, 2019 ▶ 10:21 1554 $130M ARR Vista Owned Company Made These 2 Moves Right After Acquisition
Disclosure
Numerator experiences roughly 10% gross annual revenue churn across customer base
“So I, about 10% of my base I'm losing, but then of the 90 that stays, I'm expanding that.”
Dennis Moore Oct 26, 2019 ▶ 11:52 1554 $130M ARR Vista Owned Company Made These 2 Moves Right After Acquisition
Assertion Not checkable as stated
Numerator employs 1,500 people globally, including 700 offshore for data handling
“Worldwide, we have 1500 associates, although 700 of them are in offshore capacities because we have a lot of data handling, data coding, data entry sort of issues.”
Dennis Moore Oct 26, 2019 ▶ 15:16 1554 $130M ARR Vista Owned Company Made These 2 Moves Right After Acquisition
Assertion Not checkable as stated
Pre-integration, Numerator ran six Salesforce instances and three accounting systems
“We had, I think we had six instances of Salesforce. We had three different accounting systems, you know, because we had concatenated all these small acquisitions before, and, you know, Vista just kind of looked at it and said, you know, this is kind of ridicul…”
Dennis Moore Oct 26, 2019 ▶ 17:04 1554 $130M ARR Vista Owned Company Made These 2 Moves Right After Acquisition
Assertion Not checkable as stated
Numerator donated $750,000 to schools last year via receipt collection app
“We gave 750,000 dollars to schools last year, collecting receipts that way.”
Dennis Moore Oct 26, 2019 ▶ 2:15 1554 $130M ARR Vista Owned Company Made These 2 Moves Right After Acquisition
Assertion Supported
Numerator was formed through a concatenation of about 12 different acquisitions
“Well, the company is really a concatenation of about 12 different acquisitions, so I, and to be clear, I'm not the founder, you know, I'm sort of the PE CEO of the accumulated companies, but the panel business that we've been talking most about, that business …”
Dennis Moore Oct 26, 2019 ▶ 5:32 1554 $130M ARR Vista Owned Company Made These 2 Moves Right After Acquisition

Appearances (1)

EpisodeDateSpeaking time
1554 $130M ARR Vista Owned Company Made These 2 Moves Right After Acquisition Oct 26, 2019 11m
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