Unifying sales helps top-tier differentiation lift more commoditized portfolio offerings
Dennis Moore · 1554 $130M ARR Vista Owned Company Made These 2 Moves Right After Acquisition · Oct 26, 2019 · at 18:44
Dennis Moore, CEO of Numerator, outlines the strategic commercial benefit of consolidating separate acquired sales teams into a single unified go-to-market motion.
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“And so by integrating, you kind of take the equity and the differentiation of your best products, and you kind of give a little bit of a lift to, say, to your more your more commoditized products.”
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“Our total cost of sales and marketing is about 25% of our total revenue, right? So we're spending a lot of money Every year on our sales force and our marketing efforts, but the, but I, but we're not in a situation where we're spending more than the first year…”
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