Anaplan Failed to Meet Salesforce's Sales Planning Needs
Dharmesh Singh · FullCast Hits $1.1m ARR, Pure SaaS From $1m Agency in Rev Ops Space · Nov 9, 2020 · at 5:25
Dharmesh Singh, co-founder of Fullcast and former Salesforce sales planning leader, explains the origin of Fullcast's sales operations platform.
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“So we had experience planning at Microsoft, which was a six month process, and Bala and myself, we were part of the sales planning customer for life team at Salesforce, dealing with 1500 sheets being sent to 400 managers August to February, and so we started looking at solutions internally to start streamlining the process, and we looked at tools like Anaplan out there, And none of them could meet the need of what we ended up doing.”
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