Drew D'Agostino

Founder & CEO, Crystal · 2 appearances on the record.

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founderexecutiveauthor@DrewDAgostino ↗LinkedIn ↗drewdagostino.com ↗

Drew D'Agostino is the founder and CEO of Crystal, an adaptive communication and personality data platform. He previously co-founded Attend.com and co-authored the book Predicting Personality.

39statements → 21claims → 2claims resolved → 3.86/5average certainty → 1.25/5average debate potential → ≈4.5/5argument clarity, estimated →

1 supported 1 partly supported 0 contradicted 18 not checkable as stated how the 21 claims stand · each chip opens the sources

3 predictions · 18 assertions · 8 insights · 10 disclosures · every statement was checked. The predictions and assertions are the 21 claims: statements the public record can support or contradict. 3 are resolved, and 18 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Drew argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
D'Agostino: Average Startup Employee Tenure Is About 1.8 to 2 Years
“The average startup tenure, which tends to be around, like, 1.82 years, depending on how you measure it.”
Drew D'Agostino Oct 4, 2023 ▶ 3:35 How to Convince High-Performers to Take a Pay Cut & Work for You

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
100% certainty 3
100% certainty 4
50% certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Drew D'Agostino on measured tape to publish a rate. This says nothing about how they speak.

Everything Drew D'Agostino said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Prediction Not checkable as stated
D'Agostino: Startup Recruiting Will Become Harder as Talent Avoids Risk
“I think this problem is going to get more acute as top performers also experience risk aversion, and they also are going to look at, all right, what are my options in these safer environments?”
Drew D'Agostino Oct 4, 2023 ▶ 5:11 How to Convince High-Performers to Take a Pay Cut & Work for You
Insight
D'Agostino: Founders are the most effective recruiters for their company
“Whether you like it or not, you as a founder are the most effective recruiter for your company.”
Drew D'Agostino Oct 4, 2023 ▶ 6:23 How to Convince High-Performers to Take a Pay Cut & Work for You
Insight
D'Agostino: Startup candidates deciding against big tech want the challenge
“The first principle is that I found that the people who, especially the ones who are kind of tossing around between a big offer at a big company that feels safer and your startup, they're actually attracted to the challenge.”
Drew D'Agostino Oct 4, 2023 ▶ 11:07 How to Convince High-Performers to Take a Pay Cut & Work for You
Insight
D'Agostino: Hiring bricklayers during a startup's trailblazer phase causes severe frustration
“If you're in a, at a phase that's a startup and you really need the trailblazers, you need to be able to understand that if you bring in bricklayers, they're going to be very frustrated.”
Drew D'Agostino Oct 4, 2023 ▶ 15:57 How to Convince High-Performers to Take a Pay Cut & Work for You
Insight
D'Agostino: Fast customer impact motivates top software developers more than money
“The best developers are so attracted to just the idea of them pushing code and then seeing it impact customers quickly. That's, like, It's more valuable than money to most developers that are most of the best developers that I talked to.”
Drew D'Agostino Oct 4, 2023 ▶ 17:14 How to Convince High-Performers to Take a Pay Cut & Work for You
Insight
D'Agostino: Founders mistakenly treat employees as static dots instead of moving trajectories
“Oftentimes I feel like as a startup executive or a founder, you can look at someone as a dot instead of a line. It's like I hired this person for this reason, and that's their job, and I'm paying them to do that job. Meanwhile, they're viewing their life as a …”
Drew D'Agostino Oct 4, 2023 ▶ 18:10 How to Convince High-Performers to Take a Pay Cut & Work for You
Insight
D'Agostino: Neglecting the firing process causes half of talent issues
“I think we focus so much on the hiring And nobody talks about the firing process, and that's where everything gets messed up, like, half the time.”
Drew D'Agostino Oct 4, 2023 ▶ 19:46 How to Convince High-Performers to Take a Pay Cut & Work for You
Assertion Partly supported
Crystal removed self-service paid signups from its pricing page
“As far as new customers go, you can right now, if you go to Crystal's pricing page, there's a free user. You can't sign up for the self-service account.”
Drew D'Agostino Aug 5, 2022 ▶ 9:16 How He increased ARPU from $50/mo to $800/mo with one simple change
Assertion Not checkable as stated
D'Agostino: Crystal has personality data on a few hundred million people
“So we offer access to a large set of personality data. For a few hundred million people”
Drew D'Agostino Sep 16, 2018 ▶ 2:06 1149 My investors kicked me out of my company, now personality tool at $1m+ ARR
Assertion Not checkable as stated
D'Agostino: Crystal predicts DISC personality type with 83% accuracy
“And 83% of the time we can properly guess what the primary personality type is when they take that assessment. So Crystal will get that about four to five times accurately.”
Drew D'Agostino Sep 16, 2018 ▶ 4:22 1149 My investors kicked me out of my company, now personality tool at $1m+ ARR
Disclosure
D'Agostino and his co-founder were fired by Attend's investors
“That was a whole big thing where my co-founder and I got fired by our investors.”
Drew D'Agostino Sep 16, 2018 ▶ 6:33 1149 My investors kicked me out of my company, now personality tool at $1m+ ARR
Assertion Not checkable as stated
D'Agostino: Attend was nearing $1M ARR when investors fired founders
“I think we were about to hit a million ARR.”
Drew D'Agostino Sep 16, 2018 ▶ 9:02 1149 My investors kicked me out of my company, now personality tool at $1m+ ARR
Disclosure
D'Agostino rejected an Attend severance package to speak freely
“We actually got, we were offered a severance package in exchange for a release. But because if we signed that, I wouldn't be able to have this conversation with you at that level of specificity. So I prefer being able to speak and not filter myself.”
Drew D'Agostino Sep 16, 2018 ▶ 9:59 1149 My investors kicked me out of my company, now personality tool at $1m+ ARR
Assertion Supported
D'Agostino: Average Startup Employee Tenure Is About 1.8 to 2 Years
“The average startup tenure, which tends to be around, like, 1.82 years, depending on how you measure it.”
Drew D'Agostino Oct 4, 2023 ▶ 3:35 How to Convince High-Performers to Take a Pay Cut & Work for You
Insight
D'Agostino: Sharing retention policies during interviews boosts candidate hiring and retention
“Building real policies at our company that had, that I now share in the interview process and actually really helps. And I think it's also helping retain, it's Really helping retain people for the long term.”
Drew D'Agostino Oct 4, 2023 ▶ 9:31 How to Convince High-Performers to Take a Pay Cut & Work for You
Disclosure
Crystal gives employees a one-month sabbatical and $2,500 stipend after 4 years
“After four years there's a one month sabbatical, a paid sabbatical with like two and a half thousand dollar Travel stipend.”
Drew D'Agostino Oct 4, 2023 ▶ 13:48 How to Convince High-Performers to Take a Pay Cut & Work for You
Assertion Not checkable as stated
D'Agostino: 30% of Crystal's hires come from former employee referrals
“Now about 30% of our employees came from an alumni referral, and we've actually had some boomerang employees come back, too.”
Drew D'Agostino Oct 4, 2023 ▶ 20:16 How to Convince High-Performers to Take a Pay Cut & Work for You
Insight
Manual personalization from data enrichment is impossible at scale
“There's a lot of that data out there. And it makes it makes personalization on one hand possible, but on the other hand, really hard because it's impossible to do all that research and actually put that into action in an efficient way. If you're a sales rep or…”
Drew D'Agostino Aug 5, 2022 ▶ 2:32 How He increased ARPU from $50/mo to $800/mo with one simple change
Assertion Not checkable as stated
Crystal's B2B ACV is $8,000 compared to $500 for self-serve
“That is around, around 8000 annual annual contract value versus the self-service, which is historically for us been mostly monthly contracts, but if it's annualized, it's five or 600 dollars.”
Drew D'Agostino Aug 5, 2022 ▶ 3:58 How He increased ARPU from $50/mo to $800/mo with one simple change
Assertion Not checkable as stated
B2B grew from 0% to 65% of Crystal's revenue since 2021
“So since like really the beginning of 20, 21, it's gone from almost zero percent B to B to about 60 to 65%.”
Drew D'Agostino Aug 5, 2022 ▶ 4:36 How He increased ARPU from $50/mo to $800/mo with one simple change
Assertion Not checkable as stated
Crystal has approximately 350 paying B2B customers
“I would say 300 and 50.”
Drew D'Agostino Aug 5, 2022 ▶ 5:28 How He increased ARPU from $50/mo to $800/mo with one simple change
Disclosure
Accenture is a major enterprise customer of Crystal
“Some examples of those are like big professional services organizations, like Accenture is one of our big customers.”
Drew D'Agostino Aug 5, 2022 ▶ 6:05 How He increased ARPU from $50/mo to $800/mo with one simple change
Assertion Not checkable as stated
Crystal gets 30,000 to 40,000 monthly signups for its free tools
“It's about 30 to 40,000 people, depending on the month, who sign up monthly for our product, and they go through the motion of filling out personality assessments, downloading trials of our tools.”
Drew D'Agostino Aug 5, 2022 ▶ 6:54 How He increased ARPU from $50/mo to $800/mo with one simple change
Assertion Not checkable as stated
Crystal retains over 3,000 legacy paying self-service users
“It's, I'd have to get the updated account, but it's more, it's definitely more than 3000. So it's more than 10 X that it's more than 10 X the enterprise customer base in terms of just number of users.”
Drew D'Agostino Aug 5, 2022 ▶ 8:07 How He increased ARPU from $50/mo to $800/mo with one simple change

Show 15statements(15 left)

Appearances (2)

EpisodeDateSpeaking time
How He increased ARPU from $50/mo to $800/mo with one simple change Aug 5, 2022 10m
1149 My investors kicked me out of my company, now personality tool at $1m+ ARR Sep 16, 2018 12m

Played on the show (1)

Episodes where a recording of Drew D'Agostino was played rather than Drew taking part, or where the tape carries an address with nobody putting questions to them. Listed because the words are on the record, kept out of every score on this page because they were not said on this show. We read this off the tape: who was spoken to, who was asked something, who answered whom.

EpisodeDateOn tapeWhat it is
How to Convince High-Performers to Take a Pay Cut & Work for You Oct 4, 2023 17m aired address
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