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Adam Schoenfeld

CMO, Inflection.io · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutiveinvestoranalyst@schoeny ↗LinkedIn ↗keyplay.io ↗

Adam Schoenfeld is a serial B2B SaaS entrepreneur who co-founded Simply Measured, Siftrock, and Keyplay. He also co-founded PeerSignal.org, an open-research platform tracking SaaS go-to-market trends and hiring data.

12statements → 8claims → 1claims resolved → 3.75/5average certainty → 1.33/5average debate potential → ≈4.5/5argument clarity, estimated →

1 supported 0 partly supported 0 contradicted 7 not checkable as stated how the 8 claims stand · each chip opens the sources

8 assertions · 1 opinion · 1 insight · 2 disclosures · every statement was checked. The predictions and assertions are the 8 claims: statements the public record can support or contradict. 1 is resolved, and 7 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Adam argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Schoenfeld: Simply Measured grew to over 100 employees
“We were over a hundred employees.”
Adam Schoenfeld Nov 8, 2018 ▶ 2:39 1202 He Raised $20m+ in First Company, Now Bootstrapping in B2B Sales Tech Space, $1m in ARR

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Adam Schoenfeld on measured tape to publish a rate. This says nothing about how they speak.

Everything Adam Schoenfeld said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Schoenfeld: Calculating LTV on early SaaS cohorts is completely useless
“I don't think about LTV and SAS. I just look at the CAC ratio and then the, and the payback period. Cause I think when you start doing LTV on a half a percent of churn on an early cohort, it's like your LTV is a hundred years or something.”
Adam Schoenfeld Nov 8, 2018 ▶ 16:33 1202 He Raised $20m+ in First Company, Now Bootstrapping in B2B Sales Tech Space, $1m in ARR
Opinion
Schoenfeld: Bootstrapping is better than venture capital for many businesses
“I'm not, like, violently opposed to the VC model. I just think there's lots of businesses and lots of opportunities to you know, take a different approach, to take a more, a little bit of a slower, kind of more intentional approach to kind of the market, and t…”
Adam Schoenfeld Nov 8, 2018 ▶ 5:55 1202 He Raised $20m+ in First Company, Now Bootstrapping in B2B Sales Tech Space, $1m in ARR
Assertion Not checkable as stated
Schoenfeld: Siftrock Has 99.5% Gross Dollar Renewal Rate
“If I just look at everybody who's renewed over the last 18 months, we have a 99.5% dollar gross renewal rate”
Adam Schoenfeld Nov 8, 2018 ▶ 17:22 1202 He Raised $20m+ in First Company, Now Bootstrapping in B2B Sales Tech Space, $1m in ARR
Disclosure
Schoenfeld: Siftrock would reject a $5 million acquisition offer today
“Not for five. I mean, everybody's got some number, right? I'm not going to share it on your show here, but I think we are building the business as if we're going to be doing this in And if those conversations happen, like we'll, we'll entertain them.”
Adam Schoenfeld Nov 8, 2018 ▶ 19:53 1202 He Raised $20m+ in First Company, Now Bootstrapping in B2B Sales Tech Space, $1m in ARR
Assertion Not checkable as stated
Schoenfeld: Siftrock reached $1M ARR bootstrapped with 5 employees
“I mean, a six employee, we just hired our sixth employee. So you know, functionally a five employee company reaching a million of ARR on zero capital.”
Adam Schoenfeld Nov 8, 2018 ▶ 8:10 1202 He Raised $20m+ in First Company, Now Bootstrapping in B2B Sales Tech Space, $1m in ARR
Disclosure
Schoenfeld: Siftrock cap table gives him true co-founder equity
“No, no, I'm a true co-founder in that sense. I mean, obviously we tilted it a little bit for, you know, him and the sacrifices he's made, but it's a, it would be a typical, you know, if we had started the company and I had to pay for that, right?”
Adam Schoenfeld Nov 8, 2018 ▶ 10:27 1202 He Raised $20m+ in First Company, Now Bootstrapping in B2B Sales Tech Space, $1m in ARR
Assertion Not checkable as stated
Schoenfeld: Siftrock grew from $100K to $1M ARR in 18 months
“I mean, we went, we, it took us 18 months to go from basically a hundred K to a million of AOR. So, you know, when I came in, we were about a hundred K of just what he'd cobbled together. And, you know, we just crossed the 1,000,018 months after.”
Adam Schoenfeld Nov 8, 2018 ▶ 13:33 1202 He Raised $20m+ in First Company, Now Bootstrapping in B2B Sales Tech Space, $1m in ARR
Assertion Not checkable as stated
Schoenfeld: Siftrock CAC is half of ACV with six-month payback
“Yeah, so it's about half of what our ACV is. It takes us about six months to pay it back. So call, I mean, it fluctuates, you know, some quarters it's four, some it's eight, right?”
Adam Schoenfeld Nov 8, 2018 ▶ 15:57 1202 He Raised $20m+ in First Company, Now Bootstrapping in B2B Sales Tech Space, $1m in ARR
Assertion Not checkable as stated
Schoenfeld: Siftrock Net Dollar Retention Is Around 135%
“Net's like one 35.”
Adam Schoenfeld Nov 8, 2018 ▶ 17:42 1202 He Raised $20m+ in First Company, Now Bootstrapping in B2B Sales Tech Space, $1m in ARR
Assertion Not checkable as stated
Schoenfeld: Simply Measured reached more than a couple million in ARR
“It was definitely more than a couple, but I can't share details about that.”
Adam Schoenfeld Nov 8, 2018 ▶ 2:27 1202 He Raised $20m+ in First Company, Now Bootstrapping in B2B Sales Tech Space, $1m in ARR
Assertion Supported
Schoenfeld: Simply Measured grew to over 100 employees
“We were over a hundred employees.”
Adam Schoenfeld Nov 8, 2018 ▶ 2:39 1202 He Raised $20m+ in First Company, Now Bootstrapping in B2B Sales Tech Space, $1m in ARR
Assertion Not checkable as stated
Schoenfeld: Siftrock ACV averages $7,500 per year
“Yeah, so on average, existing business, it's 7500 per year.”
Adam Schoenfeld Nov 8, 2018 ▶ 6:24 1202 He Raised $20m+ in First Company, Now Bootstrapping in B2B Sales Tech Space, $1m in ARR

Appearances (1)

EpisodeDateSpeaking time
1202 He Raised $20m+ in First Company, Now Bootstrapping in B2B Sales Tech Space, $1m in A Nov 8, 2018 11m
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